20+ stats you might not know about user search behaviour. One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing. In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.
Best practice is extremely important, but so is understanding how people are actually using search engines. So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable. Natural search vs. When asked if they know the difference between natural and paid search results... 63% said Yes37% said No The age demographics of those who did know the difference between natural and paid search results...
Natural results: Paid results: Keyword Targeting Experiment Shows Impressive SEO Results. The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of which I’m sure all the SEO dorks would refute and criticize me for, but nonetheless, I’m better armed as a digital marketing strategist because I’ve taken myself to school on SEO. When Brian Clark came out with Scribe SEO, I immediately signed up to see how this tool could help, not only my knowledge of writing for search, but for my clients and their projects.
Using it helped me develop an understanding (or maybe it’s one of my theories that the SEO dorks can yell at me about) that it’s not about targeting keywords with your content. It’s about targeting a singular keyword. Scribe helps you identify a primary keyword and recommends steps to take in order to go after search results, one term at a time.
At 9 a.m. At 11 a.m. What this experiment leads me to believe includes: Now it’s your turn. 4 SEO Tips to Instantly Take Advantage of Google Instant Preview. The verdict is still out on how Google Instant is going to affect SEO, but after playing around with Google Instant Preview for a while, I’ve come up with a list of SEO tips that will help you stay ahead of the game and take advantage of the ever-evolving search landscape. Fine Tune That Meta Description Even with Google Instant Preview the searcher still needs to click on the magnifying glass in order to see a preview of your site. Clicking on the preview button is less of a commitment than clicking on a link, but you are still going to need to convince the searcher that it is worth their time to preview your website.
Having an interesting well defined value proposition that fits within the allotted 150 characters is going to give you the best shot at having someone preview your site and that is half the battle. Get Rid of That Flash Fix Those Header Tags Don’t Forget That Alt Text One idea that most people seem to agree on is that now looks matter . Best Keyword Tools For SEO. Best Keyword Tools Having been receiving some emails recently about people asking me what SEO keyword tools I am using to research for my keywords, I decided that rather than responding to them individually, better if I could provide you here with the tools I use that are effective, simple and best of all, for free.
As you probably already know, I am a strong advocate for everything that do not requires for you to pay anything. The myth about being free is not good enough is true for many things, but be informed that it is just a myth and there are excellent stuff out there that are better than paid ones. Why should you worry about keywords? Answer this question. How do you search for something on your favorite search engines? What do you key in? Do you use keyword tools to write your articles? Over and over again, you will see many recommendations saying to write for your readers. That said, here are the tools I use to research for my keywords.
The Simple Ones: The Advanced: That’s a wrap. SEO: The Free Beginner’s Guide From SEOmoz. 20 SEO Terminologies That You Definitely Must Know About. I always have a hard time explaining how to build backlinks and get on-site SEO done for my friends. Part of the reason is, maybe I’m not a good “explanator”.
Another important reason is, SEO terms are closely related with each other, so when I speak one sentence, it’s more likely to involve 3 to 4 SEO words in there and I know they sound really nerdy to my friends. In those situation I just want to say “Geez! I wish I had a dictionary for these SEO terminologies!” And I’ll tell you that’s what this post is all about; a small glossary for SEO words. I have selected most basic to mid-advanced SEO words and provide most dummy explanations I could think of. I hope this glossary will help you know what most SEO geeks are talking about out there, not feeling being left outside of a conversation, and most importantly, become a SEO geek one day. Anchor text The visible text of a link. Authority (also called popularity, link juice, SEO juice, Google juice) Bounce rate Canonical Google dance Index.