Andy Rubin: The Man Who Changed Mobile. Despite high mobile penetration, usage varies widely: panelist. By Chantal Tode May 13, 2011 Advertisers face mobile local advertising learning curve NEW YORK - An Arc Worldwide executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said the big difference between heavy and light mobile shoppers is in how they use mobile devices in the process of their lives.
According to research conducted by Arc Worldwide, 10 percent of consumers are heavy mobile shoppers while 39.1 percent are light mobile shoppers. “The primary difference between the two segments is the way people use mobile phones in the process of their lives,” said Nick Fotis, digital strategy manager at Arc Worldwide, Chicago. “Heavy shoppers are using phones for everything they do and shopping is an extension of that,” he said. Shoppers are primarily iPhone users, while light shoppers are more likely to use Android and BlackBerry devices. The number of consumers using mobile phones only for calling is 28.5 percent.
“That is rather shocking,” Ms. Final Take. Moving Beyond Plastic, Visa Announces Digital Wallet Launch. Visa announced today it will launch a next-generation digital wallet service which aims to revolutionize electronic payments, including those made online, on a mobile phone, or offline at the point-of-sale. The platform allows consumers to create a digitized version of their actual wallet, in which they load all their cards, whether Visa or not. Even merchant loyalty cards will be supported. When making a purchase on the Web, this new system offers a click-to-purchase functionality that does away with the long, tedious form filling currently necessary on the websites belonging to online merchants. Instead, a username and password will be all that's required to complete a purchase. Offline at retailers' locations, the mobile wallet will support the use of promo codes sent via SMS, barcode scanning and NFC technology, the latter which allows a customer to pay with a wave of their phone instead of with a swipe of a plastic card.
Replacing the Magnetic Stripe with Modern Technology. Mobile Trends 2020 Africa. Men’s Health Editor Discusses iPhone App Successes. September 25, 2009 -- By Adena I recently saw this great interview over at Advertising Age with brand editor Matt Bean of Men’s Health, who is in charge of the publisher’s three paid iPhone apps that have, as a group, so far been downloaded over 50,000 times. Ad Age reporter Abbey Klaaseen and Bean discuss what publishers should be thinking about when trying to launch apps. There are many challenges at hand for publishers looking to move into the iPhone apps space, says Bean, but if you play your cards right, you can have a very successful app… or three.
“One of our challenges is finding ways for our content to appeal to a wider audience. Apps users are not a one-to-one map of Men’s Health subscribers,” Bean says in the interview. Not all content is created equal, he explains. Some content just doesn’t work for mobile, so you have to be careful. When publishers get it right, that app can become a valuable marketing tool. FWA mobile. FWA mobile. In India, mobile water tracking system updates local residents - Springwise. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Blog | Mobile Commons. Cross-platform digital magazine adapts to the reader's device - Springwise. Www.lukew.com/resources/articles/MobileFirst_LukeW.pdf. The State and Future of the Mobile Web: A View from Breaking Development Conference. The Biodome The Breaking Development Conference just wrapped up at the massive Gaylord Texan Hotel/Conference Center in Dallas, TX. The list of speakers for the conference was staggering and covered almost everyone doing amazing stuff with the mobile web right now. The amount of valuable information shared during Breaking DC was enough to make you want to puke but also make you want to step up to the plate and contribute to such an amazing field. Here’s my recap: PPK: The Future of the Mobile Web PPK, of Quirksmode fame, set out to enrich tomorrow’s world with mobile.
Giving a thoughtful example of how mobile can help a poor fisherman in Indonesia, Peter Paul brought up a host of issues and opportunities to help the fisherman get data via SMS, share apps via Bluetooth, and manage monetization of mobile services without an app store. PPK == Macgyver in my book. Stephanie Rieger: Beyond the Mobile Web The amount of respect Stephanie (and Bryan) Rieger receive is so incredibly well-deserved.
Yiibu - Lovingly crafted mobile experiences. Beyond the mobile web. Mobile Fundraising for Nonprofits. Author: Jesse Feiler & Katrin Verclas on 19 April 2010 | 0 Comments Tags: mobile fundraising In the last few months, nonprofits in the United States have started to pay attention to fundraising via text - donations delivered to charities by donors simply sending a text message. In aftermath of the January 2010 Haiti earthquake text donations to the Red Cross and other charities received enormous publicity, and generated a significant outpouring of donations. (SMS is an alternate term for text message - a 160 character message sent over the mobile network) The swiftness and the magnitude of the response made many nonprofit organizations take note.
Appeals to donate swirled around via social networking sites such as Twitter, YouTube, and Facebook and generated numerous article in the traditional media. There was even a widely seen public service announcement recorded by First Lady Michelle Obama. How It Works: From the Donors' perspective Decide to make a text-based donation. 1. 2. 3. 4. 5. MobileActive.org | A global network of people using mobile technology for social impact.
Cool #mapping projection to explain The Evolution of Mobile by @vodafone - luismiranda's posterous. Mobile Marketing for NonProfits Case Study. IDC reveal smartphone growth in 2011, Android App Development has huge potential | Android Development Talk. Www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf. Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
An unfortunate side effect of the media’s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. Finding your way around the mobile stats compendium: Section B: Mobile Web; 3G Don’t miss:
Microsoft Says 53% Of Mobile Searches On Bing Have A Local Intent. November 12, 2010 -- By Justin Microsoft has stated that over half (53%) of mobile searches on Bing have a local intent — an impressive statistic considering that back in March, Google came out saying that local intent was behind one-third of of its mobile searches as well. While it’s surprising, it really shouldn’t be. When most people pull out their phones to conduct a search on the go, many times it’s to find the nearest coffee shop, or to check the hours of a nearby restaurant, or to check movie times at the nearest theater, for example. This behavior is why all the major search providers are working on the concept of getting consumers from “search to store,” in hopes of converting the massive amounts of local search traffic.
Smartphone users in particular (now 28 percent of the US mobile population according to Nielsen) are very focused and using their devices to navigate, literally and figuratively, through the physical world. Desktop search falls while mobile search booms: study - Mobile Marketer - Search. By Dan Butcher October 11, 2010 Tanya Goodin is CEO of Tamar Fifteen percent fewer desktop and laptop users in Britain accessed Web sites through search in the past year, while at the same time mobile search engine traffic has seen a 247 percent increase, according to Tamar research. Tamar’s research also reveals a big increase in users who accessed Web sites directly via mobile—this figure more than doubled from 2009 to 2010. While the overall mobile base usage is small, at 3 percent of total traffic, the data shows how rapidly the balance between mobile and PCs is shifting.
Mobile Marketer’s Dan Butcher interviewed Tanya Goodin, CEO of Tamar, London. Here is what she had to say: What is the key finding of the study? Our “Mobile 2010” study found that fewer people in Britain were using their desktop PCs to find information online through search-engine queries. Google reported unexpected drop in average cost-per-click New agency eyes bigger role in mobile advertising. CHART OF THE DAY: Mobile Search Is Exploding, But Ad Revenue Is Tiny. The QR Code Statistics you have been looking for – infographic | Mobile Marketing, Social Media, Gadgets and Technology News Guide - SocialWayne.com. Article. Shopkick, the widely publicized location-based shopping app that has partnered with retailers such as American Eagle, Macy’s, Sports Authority and Target, has sought to get consumers on board with location-based shopping services.
The app now boasts over 1 million active users, according to information released by the company in March 2011. Relatively few US internet users have taken up social location-sharing services like foursquare and Gowalla. According to September 2010 research from the Pew Internet & American Life Project, just 4% of online Americans used such services. But in the broader realm of location-aware mobile services, which includes GPS navigation, location-based weather alerts, store locators and similar tools, usage is much higher.
According to a December 2010 Microsoft survey, 50% of people in the US with location-aware mobile devices used location-based services like these. And among that group, a third used location-based services for shopping or coupons. 43% of North American Retailers Plan to Use Geolocation Services. Miami Ad School #DUMBO Mobile Presentation. U.S. Wireless Quick Facts. How much do you know about the wireless industry's tremendously important impact in our lives, whether it's through the economy, innovation, competition, environmental and other societal benefits? We've assembled numerous facts from a variety of sources in our Resource Library, but here are some quick facts that provide an overview of the importance of the U.S. wireless industry: The economic impact of bringing 500 MHz of spectrum (per the FCC's National Broadband Plan) to market by 2020 is $87 billion increase in U.S.
GDP; at least 350,000 new U.S. jobs; additional $23.4 billion in government revenues; and $13.1 billion increase in wireless applications and content sales. U.S. providers invested $94 per subscriber while the rest of the world spent $16. For every $1 invested in wireless broadband, it will create an additional $7-10 for U.S. GDP. Unless otherwise noted, facts are from CTIA-The Wireless Association, CTIA's Wireless Industry Summary Report, Year-End 2012 Results, 2013. Smartphones to Overtake Feature Phones in U.S. by 2011. Roger Entner, Senior Vice President, Research and Insights, Telecom Practice The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large.
The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. The Smartphone User Loyalty Features, features, features. Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services. Please find the new and improved Big compendium of mobile statistics here: Please change your bookmark. Sorry for any inconvenience. Don’t miss:• The big compendium of global mobile stats• The mobile city project – the blueprint of a truly mobilized city• The insider’s guide to device detection• What is all the fuss about Near-Field Communications (NFC)? The 2010 Mobile Year in Review. Comscore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year.
The report looks across the U.S., EU5 and Japan, providing insights on the dynamic mobile ecosystem: How did market enablers (3G penetration, smartphone adoption and unlimited data plans) impact the growth of mobile media in 2010? What were the year’s top device trends, how have smartphone devices changed the market? In what ways does mobile media consumption vary across geographies? How did browser and application usage drive content consumption, and which content categories saw the largest gains? Releases Inaugural Report, “The 2010 Mobile Year in Review” February 14, 2011 comScore Releases Inaugural Report, “The 2010 Mobile Year in Review” Report Highlights 2010 Mobile Trends in U.S., Europe and Japan BARCELONA, SPAIN, February 14, 2011 – comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. . “2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. To download a complimentary copy of The comScore 2010 Mobile Year in Review, please visit: Mobile Media Consumption Intensified in 2010 Smartphones aggressively penetrated the mobile market in 2010, driving an escalation in mobile media consumption by subscribers worldwide. ComScore’s report provides insight into the year’s most important trends.
Smartphone adoption accelerated in both the U.S. and Europe. About comScore comScore, Inc. How HTML5 will kill the native app. How Geolocation Will Revolutionize the On-Site Service Industry. Introducing Your New Mobile Supercomputer | Think Tank. MobileCrunch. Mobile Marketing Watch | The Pulse Of The Mobile Marketing Community. Mobile Marketer - The news leader in mobile marketing, media and commerce. Durex Baby. Starbucks iPhone Apps. Stella Artois Le Bar Guide. HTML5 Mobile Apps. Home | NFC Times.
Android Is Destroying Everyone, Especially RIM -- iPhone Dead In Water. Predicting the future of mobile : noah king. Mobile: It’s Not Too Late To Be Early. HTML5 Is Breathing New Life Into the Web. Column Five Media – How Local News Is Going Mobile: Could the iPad Be the New Sunday Press? - Infographic Design, Content Creation, Social Media Strategy.
Android 'now the most popular smartphone' TNS - Mobile Life. With Apps, First Impressions Are King. Here's 3 Keys to Getting Them Right | Co.Design. Miami Ad School #DUMBO Mobile Presentation. Google Pursues Role in Mobile Payments. Is Mobile Marketing Ready For Small Business? Slideshares of the week: mobile. Read 360i’s Mobile Marketing Playbook « Digital Connections – 360i Blog, Digital Marketing Agency. Cellphone_infographic.jpg (887×1983) Mobile Phone Use ‘Exploding’ in E-Commerce, Study Shows. Cellphone_infographic.jpg (887×1983) Mobile Messaging | Mobile Marketing Uses. Digital Agencies of the Future.
Seven Significant Trends in Mobile Usage. 11 Mind-Blowing Mobile Marketing Infographics. How Teenagers Use Mobile Phones?|?Digital Buzz Blog. Mobile Is Changing Social Media?|?Digital Buzz Blog.