background preloader

Measurement

Facebook Twitter

Social Media Monitoring Wiki - A Wiki of Social Media Monitoring Solutions. Twitter Sentiment Tracking: 5 Free Ways To Track Twitter Sentiment. We’ve seen a lot of great improvements in our ability to track and monitor social media over the last year. One area where it’s still lagging, however, is in the area of sentiment analysis.

But that doesn’t mean it’s impossible. There are still ways to track associated brand sentiment if you’re a business looking to do so. Here are five easy-to-use Twitter sentiment analysis tools that can help you break down whether or not a tweet is positive, neutral or negative about your brand. Twitter Search When it comes to sentiment analysis tools for Twitter, this is about as rudimentary as it gets.

Twitter Search doesn’t allow for any real sentiment analysis, however, you can create saved searches for tweets that mention your name + :), :(, or with a question mark. Twitter Sentiment Twitter Sentiment is among my favorite ways to monitor brand mentions on the site. Social Mention Twendz Twitrratr Twitrratr is a site dedicated to ‘tracking opinions on Twitter’ and does a pretty good job doing so. Broadcast Yourself. Welcome to YouTube!

The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. To change your country filter, please use the links in the footer at the bottom of the page. YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site. Use video-level data to better understand your audience.

Use the information to analyze marketing your efforts—both on and off YouTube—and determine how best to optimize your campaigns. Views & Popularity Discovery Demographics Audience Attention. How do you measure social media marketing effectiveness and ROI using Key Performance Indicators & Web Analytics? Social Media Analytics Platform List | Web Strategist.

Framework: The Social Media ROI Pyramid. Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to “Create ROI Measurements” Experimental mediums require proof they work. [The seasoned professional provides executives with business metrics first.

Excess variety of data options, and disparate platforms. Matrix: Understand the Social Media ROI Pyramid.