Ideas, Insights, Resources
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How the CIA define problems & plan solutions: The Phoenix Checklist « BBH Labs
In a recent BBH Labs post ( Wind Tunnel Marketing, The Sequel: On the Need for Divergent Insight ) that talked about the need for divergent thinking and stimulus in approaching problem solving (& creative ideation), Chaz Wigley, the Chairman of BBH in Asia Pacific, mentioned how the CIA ‘s (I’ve always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible.
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange.
What Drives Human Behavior…And How Can We Harness That? | Social Marketing exChange
I’ve decided to start a series called 100 Things You Should Know about People. As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application. Or maybe just 100 things that everyone should know about humans!
47 Mind-Blowing Psychology-Proven Facts You Should Know About Yourself
It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others.
Articles About Marketing — HBS Working Knowledge
HBS Working Knowledge - Faculty Research at Harvard Business School
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There are no such things as “Insights”
I was recently asked to put together some “insight generation” exercises for a training workshop.
The Pixel Report is brought to you by Power to the Pixel ‘s Liz Rosenthal & Tishna Molla.
The Pixel Report
10 presentations to help you become a digital planning genius | Econsultancy
What makes a good online media planner?
Would You Like This Article More If You Had To "Like" It On Facebook Before Reading? | Fast Company
Many of the world's most powerful brands are doubling down on Facebook, from President Obama to The New Yorker . The powerful, hidden psychology of a fan page might just make this a worthwhile bet. Psychologists have long known that tiny, voluntary actions can cause sweeping changes in our opinions, transforming luke-warm attitudes into concrete beliefs.
Cognitive Edge- Resources - Articles by Dave Snowden
An article by Cognitive Edge Accredited Practitioner Joseph Pelrine of MetaProg GmbH about using the Cynefin framework, amongst other models of social complexity, to study where the application of Agile software development practices and techniques make sense.
Northern Planner
So I went to TEDx Bradford the other week, which was loosely about the future of the internet. TED is a wonderful thing, I can’t remember anything else that offered so many of ideas and fodder for all sorts of stuff for free.How to do account planning – a simple approach | Life. Then strategy
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