Ideas, Insights, Resources
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In a recent BBH Labs post ( Wind Tunnel Marketing, The Sequel: On the Need for Divergent Insight ) that talked about the need for divergent thinking and stimulus in approaching problem solving (& creative ideation), Chaz Wigley, the Chairman of BBH in Asia Pacific, mentioned how the CIA ‘s (I’ve always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible. These questions are known as “context-free questions” and are designed “to encourage agents to look at a challenge from many different angles. Using Phoenix is like holding your challenge in your hand.
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange.
WHAT YOU ARE ABOUT TO READ IN THE NEXT PARAGRAPH IS COMMONLY BELIEVED, BUT NOT TRUE – You read by recognizing the shapes of words and groups of words.
General Information Academic Programs
I was recently asked to put together some “insight generation” exercises for a training workshop.
What makes a good online media planner?
Many of the world's most powerful brands are doubling down on Facebook, from President Obama to The New Yorker . The powerful, hidden psychology of a fan page might just make this a worthwhile bet. Psychologists have long known that tiny, voluntary actions can cause sweeping changes in our opinions, transforming luke-warm attitudes into concrete beliefs.
If I'm not swimming or doing other painful stuff on bikes, treadmills or rowers, or reading, watching a film or playing with the kids; you're likely to find me cooking. I love it.
Strategy | Comments | Last built on 14 October, 2010
(Some Rather Bossy) Advice for the next generation of (student) planners Read. Feed your Head.
The wiki for account planning, strategy and insight - now on twitter
For too long, boardrooms have practiced strategy as theater. But those days are over. To explain, consider the sad case of Pontiac.
Posted by admin on July 9, 2010 Strategic Planning is a misunderstood and often misused term, lacking a well-defined and widely agreed upon definition. Strategy, and the planning associated with it, has origins dating back to its military usage as early as the 6th century.
This is a small thought, but one I'm finding increasingly useful.