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As you might have read from our article on Mashable earlier today, as part of our involvement in the Social-Loco conference we have done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population when it comes to their mobile check-in habits. The results give us a clear understanding of who the winners and losers are likely to be, as well as the types of things that will motivate the mass consumer to adopt location-based apps. They also highlight some of the real challenges there are to consumers embracing this technology.
Dan Klamm is the Outreach & Marketing Coordinator at Syracuse University Career Services. This post was co-authored by Kelly Lux who is the Social Media Manager at Syracuse University's iSchool. Connect with them on Twitter @DanKlamm and @KellyLux . Location-based apps aren't just for badges and discounts. Geolocation can have a real effect on education at the University level by building relationships with prospective students and families, engaging students with their course materials, and strengthening alumni bonds.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Location-based services, such as Foursquare and Gowalla, are proving quite popular with consumers open to sharing their locations with the world. They're also built to be inherently business-friendly, as most allow retailers to incentivize checkins and social sharing behaviors in the hopes of attracting swarms of patrons to their businesses. As the space continues to evolve, new platforms, technologies and services are emerging with the specific intention of helping small businesses reward their loyal patrons with deals for their in-store behaviors. Small businesses looking for fresh and relevant ways to serve up location-based deals and stay ahead of the curve have numerous options.
by Jason Keath on Jun 01, 2010 Location based social networks are the current darling of social media. Foursquare is leading the way with what seems like a new Fourtune 500 endorsement each week. It is unclear where all these tools will lead us. Foursquare, Gowalla, Whrrl, and even MyTown are getting a lot of attention and a lot of businesses, big and small, are experimenting.
It doesn't matter whether I'm talking to an investor, C-suiter, or an entrepreneur. Most of them — like most of the general public — answer the question, "What does social media mean to you?" with "It's stuff that helps you make 'friends, digitally!! Do you want to be my friend?" "Sure" I usually reply.
A little over a month after Facebook made its long-awaited entrance into the location space with Places , experiments from advertisers and local businesses looking to market via check-ins are starting to emerge. In one of the more creative takes on Places, Nike recently gave “Destroyer Burritos,” or fake burritos stuffed with branded athletic jackets, to fans who checked into a Portland-based Korean taco truck. Other examples of Places marketing have been a bit more conventional, involving discounts for check-ins. A Silicon Valley shopping mall offered a 15 percent discount on clothing from Betsey Johnson or a chance to win a pair of Jonas Brothers concert tickets to customers who checked into the mall’s Facebook Places page.