How To Manage A Facebook Wall In Any Situation. Do you ever find yourself at a loss about how to respond to wall posts? Well, Buddy Media has the answers for you in a report called “How Do I Respond To That? The Definitive Guide To Facebook Publishing And Moderation?” At first glance it seems like a lot of common-sense advice you might have already learned from general customer service experience, but then you see important reminders like this one: Managing user-generated content on the Facebook wall is a full-time job. If your guard is down for as little as 24 hours, you might end up with an unmanageable queue of messages that need responding to.
That includes weekends, evenings and holidays: People are on Facebook around the clock and year round, and it’s unrealistic to expect them to confine their complaints or other comments to conventional business hours. The sooner you can react to a complaint, the greater the chance you’ll pre-empt follow up complainers that will make the issue look much worse than it really is.
When Are Facebook Users Most Active? [STUDY] We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. Morning Posts Are More Effective Although most posts and comments appear around 3:00 p.m. Vitrue's data indicates that morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon.
This makes sense if you think about how meetings and breaks are scheduled. Facebook users by the numbers - Database Error. Report Snapshot (full report embedded below)Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.
How should brands approach their Facebook page marketing? About the Altimeter research team. The 25 Largest Brand Facebook Pages With Most Likes. Facebook just keeps growing as one of the most important platforms on the web for brands to engage with and with that in mind we thought we would share the 25 biggest Facebook pages belonging to brands. The list includes brands only and doesn’t include pages belonging to applications or celebrities. You’ll recognize the biggest brands on the list and to a large extent you would expect that most of their numbers are coming through pure advertising although there are some that don’t even seem to be actively pushing their pages and the growth has been largely pushed by fans (lucky them!).
I’ve pretty much left tons of music bands, TV shows and pages that would probably grow organically without the need for advertising and focused on brands and businesses that are engaging through Facebook as a key marketing strategy. Starbucks (16,032,409) Coca Cola (15,095,389) Oreo (12,085,126) Skittles (11,508,441) Red Bull (10,198,875) Victoria’s Secret (8,429,334) Disney (8,394,141) iTunes (7,071,721) Top 10 Facebook Pages. Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further. This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level. Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!)
There is no need to reinvent the wheel. . #1: Red Bull The team behind the Red Bull page is extremely in tune with their target audience. Red Bull knows what their audience will respond to best and they deliver it. In addition, Red Bull created a web TV program that’s highlighted on their Facebook page. Another smart feature of Red Bull’s page is their welcome tab.
Tip: One area you might want to consider spending a little money on is creative design for your page. . #2: Burt’s Bees #3: Uno Chicago Grill #4: LiveScribe. 21 Creative Ways To Increase Your Facebook Fanbase. If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. Unfortunately, this strategy may not be that effective and can, in fact, often backfire.
There are several reasons not to use the Suggest to Friends feature: Facebook users can only like up to 500 pages and may wish to be selective. Here are 21 ways to get more fans for your Facebook fan page: #1: Embed Widgets on Your Website Select from a number of the new Facebook Social Plugins and place them on your website and blog. Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine. Promotions Guidelines. Adding More Features to the Like Button.
Since it launched in April, the Like button has given you the opportunity to make your websites more social in just a few steps. Today, we’re releasing more features for the Like button to add even more value to your site. Commenting for the iFrame versionPublishing to connected users via the Graph APIMore robust analytics Commenting Now Enabled with IFrame Version Now, when a user adds a comment to the iFrame version of the Like button, a larger, more prominent story will be shared with the user’s friends. In the past, we’ve seen comments result in increased distribution and referral traffic. Publishing to Connected Users via Graph API We encourage websites with objects that people may want to more permanently connect with, such as a brand or product, to publish relevant updates to its connected users.
If you’re publishing to more than a handful of Pages, you now have the ability to publish to multiple Open Graph Pages via the Graph API. First, get an access token for your application: For Websites. As mentioned, the code above uses the common defaults for the options available when initializing the SDK. You can customize some of these options, if useful. Changing SDK Language In the basic setup snippet, the en_US version of the SDK is initialized, which means that all the dialogs and UI will be in US English. You can change this language by changing the js.src value in the snippet. Take a look at Localization to see the different locales that can be used. <script> (function(d){ var js, id = 'facebook-jssdk'; if (d.getElementById(id)) {return;} js = d.createElement('script'); js.id = id; js.async = true; js.src = "//connect.facebook.net/es_LA/all.js"; d.getElementsByTagName('head')[0].appendChild(js); }(document)); </script> Disabling Login Status Check By setting status to true in the FB.init() call, the SDK will attempt to get info about the current user.
Setting status to false can improve page load times, but you'll need to manually check for login status using FB.getLoginStatus. Open Graph protocol. Help Center. Facebook Grows Up. This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us!
6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! The contest ends on February 21st, 2014!
Understanding How and Why Facebook Users Interact with Brands. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.
First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers' news feeds. Fortunately, ExactTarget didn’t stop there, and did some research into what motivates users to Like companies on Facebook. More Business Resources from Mashable: Facebook Fan Pages Reveal Tabs – Show to Fans – Hide from Non-Fans. If you want to show content to your fans, and require that a visitor to your Fan Page become a fan in order to view the content, here’s a nice bit of FBML to render content on your Facebook Fan Page only to fans. Easy as pie…. NOTE: If you’re an admin of the Fan Page you’re using this FBML in, and you’re logged in, you will see the content whether or not you’re actually a fan of the Page.
People get confused about this and think the tags aren’t working, seeing either both fan and non-fan content, or one or the other images covering each other. ALSO NOTE: You no longer need to have the <fb:fbml version=”1.1″></fb:fbml> tags, as much documentation on the Web specifies. FINALLY: If you want to copy and paste my code, MAKE SURE you convert all quotes to plain-text (straight up and down) quotes! Otherwise, your code will not work! See the Troubleshooting Your FBML Code and Testing Your FBML Code sections, below. How to Show Different Content to Fans and non-Fans – Reveal Tab The CSS: 10 Rules For Advertising On Facebook.
Social networking ads - 4 tips for writing better Facebook ads | As one of the more effective ways to build a community on the ever-growing platform, Facebook ads have grown in popularity recently. And, as a result, writing the headlines and copy for these ads has become somewhat of an art form–much like a copywriter writes headlines for an ad that will appear in Esquire or Sports Illustrated.
The next time you sit down and brainstorm ideas for how to write your next Facebook ad, consider these four tips: Ask a question. One of the most effective ways to engage fans on your page is asking a question. Use unique characters in your headlines. Focus on the benefit. Hyper-target your headline. How to Claim Your Facebook Places - PCWorld Business Center. If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not.
Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate. With half a billion Facebook members, odds are good that at least a few of them are your customers. That means there is a likelihood that someone will "check-in" to Facebook Places at your place of business and your establishment will have a Facebook Places page whether you intend to use it or not. You don't have to bother claiming your Place. But, if it's going to be there anyway, you may as well at least manage and maintain the basic details. If your Facebook Place doesn't exist yet, you can use the smartphone Facebook app to check-in at your business to create it.