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How To Manage A Facebook Wall In Any Situation

http://allfacebook.com/how-to-manage-a-facebook-wall-in-any-situation_b41966 Do you ever find yourself at a loss about how to respond to wall posts? Well, Buddy Media has the answers for you in a report called “How Do I Respond To That? the Definitive Guide To Facebook Publishing And Moderation?” At first glance it seems like a lot of common-sense advice you might have already learned from general customer service experience, but then you see important reminders like this one: Managing user-generated content on the Facebook wall is a full-time job.
http://mashable.com/2010/10/28/facebook-activity-study/

When Are Facebook Users Most Active? [STUDY]

We know that users are spending increasing amounts of time online on social networks like Facebook , but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study , Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m.
{*style:<b>Report Snapshot (full report embedded below) </b>*}Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks.

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http://www.web-strategist.com/blog/2010/07/27/altimeter-report-the-8-success-criteria-for-facebook-page-marketing/

The 25 Largest Brand Facebook Pages With Most Likes

http://thenextweb.com/socialmedia/2010/10/25/the-25-largest-brand-facebook-pages-with-most-likes/ Facebook just keeps growing as one of the most important platforms on the web for brands to engage with and with that in mind we thought we would share the 25 biggest Facebook pages belonging to brands. The list includes brands only and doesn’t include pages belonging to applications or celebrities. You’ll recognize the biggest brands on the list and to a large extent you would expect that most of their numbers are coming through pure advertising although there are some that don’t even seem to be actively pushing their pages and the growth has been largely pushed by fans (lucky them!). I’ve pretty much left tons of music bands, TV shows and pages that would probably grow organically without the need for advertising and focused on brands and businesses that are engaging through Facebook as a key marketing strategy.
http://www.socialmediaexaminer.com/top-10-facebook-pages/

Top 10 Facebook Pages

Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

21 Creative Ways To Increase Your Facebook Fanbase

http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page .
http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/

Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine

Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used for both personal and business needs. For many individuals, companies and organizations, Facebook has become an integral part of their branding strategy and promotional campaigns. Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages.
Since it launched in April, the Like button has given you the opportunity to make your websites more social in just a few steps. Today, we’re releasing more features for the Like button to add even more value to your site. Commenting for the iFrame version Publishing to connected users via the Graph API More robust analytics http://developers.facebook.com/blog/post/397/

Adding More Features to the Like Button

Facebook Platform enables you to make your web site more social. You can use our Social Plugins , such as the Like Button to drive user engagement with a single line of HTML. Our Login Button and Registration Plugin let you simplify or eliminate your own user registration and sign-in. http://developers.facebook.com/docs/guides/web/

for Websites

At Facebook's core is the social graph: people and the connections they have to everything they care about. Historically, Facebook has managed this graph and has expanded it over time as we launch new products (ex: photos, places). In 2010, we introduced an early version of Open Graph, an extension of the social graph, via the Open Graph protocol , to include third-party websites and pages that people liked throughout the web. We are now extending the Open Graph to include arbitrary actions and objects created by third-party apps and enabling these apps to integrate deeply into the Facebook experience. After a user adds your app to their Timeline, app specific actions are shared on Facebook via the Open Graph. As your app becomes an important part of how users express themselves, these actions are more prominently displayed throughout Timeline, News Feed, and Ticker. http://developers.facebook.com/docs/opengraph/#publishing

Open Graph protocol

While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet ) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers’ news feeds.

Understanding How and Why Facebook Users Interact with Brands

Facebook Fan Pages Reveal Tabs – Show to Fans – Hide from Non-Fans

NOTE: At the f8 Developer Conference in Sept 2011, Facebook announced that on June 1, 2012 FBML will be completely disabled : “1. FBML Deprecation: FBML apps will no longer work on Platform. All FBML endpoints are removed as of June 1, 2012.” And they have it listed on their Developer Roadmap .

Social networking ads - 4 tips for writing better Facebook ads |

As one of the more effective ways to build a community on the ever-growing platform, Facebook ads have grown in popularity recently. And, as a result, writing the headlines and copy for these ads has become somewhat of an art form–much like a copywriter writes headlines for an ad that will appear in Esquire or Sports Illustrated. The next time you sit down and brainstorm ideas for how to write your next Facebook ad, consider these four tips:

How to Claim Your Facebook Places - PCWorld Business Center

If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business , you should still claim ownership of your place to ensure the information is accurate. With half a billion Facebook members, odds are good that at least a few of them are your customers. That means there is a likelihood that someone will "check-in" to Facebook Places at your place of business and your establishment will have a Facebook Places page whether you intend to use it or not.