Blog - Samsung Celebrating that "Social Websites Are Good for Business" Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new features – from consumer reviews to Q&As and Twitter and Facebook buttons, Samsung not only allowed the consumer to feel like he or she is part of a larger community of consumers, but also make a direct link between the brand and the consumer. Using internal statistics for the 75 days following the September 16, 2010 web site launch, Samsung has obtained undeniable evidence that the implementation of social elements on their home site has raised traffic and conversations about their brand and products.
To capture how much growth the website redesign and new social features Samsung gained, the brand tapped data visualization experts JESS3 to design an infographic which illustrates the marked increase in Samsung’s online traffic. The following proof that social websites are good for business is displayed: The Twitter Life of a Snake on the Loose. True Ventures Funds Orabrush, the Justin Bieber of Mouth Care. Now here’s a funding deal you don’t get to write about everyday. True Ventures has invested $2.5 million in a tongue scraper. That’s not high-tech jargon for, say, a scummy site that steals private data off of your social networks and sells it to marketers.
True Ventures newest portfolio company is a small consumer package good company out of Provo, Utah that sold a million tongue brushes last year for a few dollars each. And the hope is this little company can teach Silicon Valley a thing or two about how to use social media. The company is called Orabrush and you may have seen its YouTube videos, which Advertising Age rated one of the ten best social media campaigns of 2010. Except Orabrush’s use of YouTube may be more impressive than say Pepsi or Old Spice, because it was promoting a product that no one knew about and no one wanted to sell.
Harmon offered to work on commission marketing the tongue brush online, and got a friend to do a ranty video about bad breath. The Fantabulous Lists of Social Media Case Studies. February 14, 2011 A guest says: Thanks for this. It will take me some time to go through the entire list, but I needed lots of case studies for my training sessions. This will be very useful. If you has to pick one of these as the best social media campaign, which one would it be? A Wiki of Social Media Marketing Examples. A List of Social Media Marketing Examples - Being Peter Kim.
26 Social Media Marketing Examples in Detail. Last week, I stumbled across Peter Kim’s blog post titled, â€A List of Social Media Marketing Examplesâ€. Let me just add that this title should be revised to, “A MASSIVE list of Social Media Marketing Examplesâ€, because Peter has collected over 200 companies who are using social media, and provided links to the specific efforts. I truly appreciate his efforts, and have bookmarked it, printed it, and am thinking about tattooing it so that I can always have it on hand for reference. Since I enjoy reviewing successful and unsuccessful social media marketing campaigns, I thought I’d get back on the blogging bandwagon by taking a look at 26 of these companies and providing my review on what the social media marketing effort is in detail, and how I think these efforts work for the company.
(Perhaps when I feel more ambitious I’ll set a goal to go through each of the 200, but I like setting goals that I can reach Here’s my tentative list: Gaming For Good: The Gamification of Social Change | Green Marketing TV. One of the hottest trends of 2010 was “gamification.” Gamification is the practice of adding game mechanics such as points, badges, levels, leaderboards, and rewards to everyday activities. Gaming is a tremendously popular hobby among both sexes and nearly all age groups.
It’s also a tremendously time consuming hobby. In 2003, people spent a total of nine billion hours playing computer Solitaire alone. It took only seven million human hours to build the Empire State Building in New York. One of the fastest growing social networks of 2010 was Foursquare, a social gaming smart phone app that allows users to “check in” to their favorite restaurants, bars, and even laundromats, unlocking badges, competing for the position of “Mayor” at a particular location, and creating scavenger hunt-style “To Do” lists for their friends and fellow users in the process.
Marketers aren’t the only ones sitting up and taking notice. CauseWorld Practically Green Free Rice Nissan. Social media video case studies – 10 of the best. If there is one trend that has been on the rise in recent times in social media it is the social media campaign video which brands and businesses produce to show bring their innovative campaigns to life. There are 100s produced every week but we have scoured the web to find the best ones here. You'll be able to get some great inspiration to help create your own innovative campaigns.
The case studies come from all over the world and use a variety of social platforms including a couple from Facebook, video streaming, apps and Twitter. Many of the campaigns mix the offline and online worlds and they all show great creativity and innovation. Check out this list of 10 great social media video case studies... Mini Getaway Stockholm Imagine if there was a virtual game where you could race around a city trying to win a car? Schweppes On Facebook When Facebook launched their new profiles it wasn't long before people started to figure out how to customize them with a hack. Ford Argentina Old Spice. 30 Social Media Business Case Studies | Penn Olson. With social media on the rise, many businesses are adopting social platforms like Facebook and Twitter as part of their marketing and communication channels. Some did well and some weren’t as good. Social media is a double edge sword and the last thing that a business would want is to end up in a disaster.
There are many social media business case studies (both good and bad) on the web and we have written a few over the year as well. Here, we have consolidated 30 interesting social media business case studies, which provide actual implementation insights and ideas. #1 How @EmersonSalon Uses Social Media Successfully @emersonsalon, a boutique salon in Seattle, connects with existing and potential customers through social media. 75% of their customers are from Facebook, Twitter and their blog. #2 How A Restaurant Uses Foursquare To Gather 161 Users #3 @HumphrySlocombe: The Ice Cream Champion Of Twitter The ice cream with an attitude. . #4 Wildfire Interactive Rides The Social Media Wave. Charity:water Case Study · Hope140 · Twitter. See How They did it: 104 Social Media Case Studies. Is your boss still skeptical about social media? Are you looking for creative ideas for social media executions?
Do you have a sense of what you're looking to achieve? This post is for you. Last week we talked about how to develop a case study. This week, we review 12 out of 104 case studies that are telling the story of how businesses progressed through solving a problem and delivering results -- with social media. To summarize, the structure of a marketing case study generally is: situation or challengetime line or complicationsolution results I've been saving posts about businesses small and large for this conversation. Before we dive in though, I would like to make a strong point -- your business and the context it's in, which includes your competitors, economy, customers, etc., is not the same as any of the ones described here. There are now plenty of social media case studies out there. . (1.) You have probably seen the blog posts about The Girl With the Dragon Tattoo. . (2. . ) (3. . ) (4.) Social media Screw Ups - A History. A Comcast Technician Sleeping on my Couch.
Video: Let the Domino's appall as they may. United Breaks Guitars. Social Media By Example. The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages. Campaign Idea & Objectives: Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents. On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team. The Ask, Listen, Learn Team Pledge is designed to help minors stay healthy and active by making an agreement with themselves to make good decisions. The Pledge As for the parents’ website, it contains information about when and how to discuss alcohol consumption, useful links, answers to important questions minors might ask as well as related materials and statistics. Campaign Buzz: Case Studies. 5 Winning Social Media Campaigns to Learn From.
Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns. Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide. We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. 1. The Campaign: Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. What Worked: The sale marked Groupon's first nation-wide deal with a major brand. Gap's other social media efforts, including deals for Foursquare users, are about building a community.
What Flopped: 2. 4. 5. Speed Round. Case Study - EPC Cigar, a Start-Up, Using Twitter to Build Buzz. Social Media Case Study: Justin Bent Rail Boots. Social media marketing, if performed strategically, can do a lot of things. It can effectively engage an audience around your brand. It can empower a group of fans to spread word of you virally through social networks. It can do this with less money than you would spend on advertising to reach a similar audience. And despite what the social media purists try and tell you, social media marketing can drive sales. Case in point: Justin Boots wanted to break out of a somewhat conservative rut and become hip and trendy to the 18-to-24-year-old audience. In the summer of 2009, however, Justin had a new product to launch. Justin turned to its ad agency, Balcom, in Fort Worth, Texas, and said, “Do it cheaper.”
The strategy was to talk to the the target audience where they were: online. Balcom armed the three bands with smart phones and asked them to capture behind the scenes video, interviews and snapshots of their lives as burgeoning country music stars. Yeah … half. 35+ Examples of Corporate Social Media in Action. We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools.
As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve. There are no rules to what form your engagement has to take. If you have other examples of corporate social media engagement, please share them in the comments. Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions. 30 MORE Examples of Corporate Social Media in Action. I wrote a post for Mashable awhile back looking at 35 Examples of Corporate Social Media in Action. Since some time has passed and more companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with an expanded list of social media for business case studies from a growing number of industries: Dominos Pizza credits Foursquare with its UK sales growth.
Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers. Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger relationships with beer drinkers. Sounds tough Old Spice creates personal videos for its Facebook fans and posts them on YouTube. Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook. The Red Cross uses tools like Flickr and blogs to connect directly with their supporters.
Colgate used social media to drive engagement and purchases worldwide.