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by Jason Keath on May 02, 2011 Out of the Fortune 100, more companies are investing in Twitter, Facebook, and Youtube than in a corporate blog. Why? Because blogging for business is hard. It takes ongoing resources and time that are not needed on most social media platforms. Brand blogs can produce some big results when you take time to put together the right platform.
Are you sick of business blogging ? Do you feel like your brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.)
One of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org . However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you , it’s a good idea to install some key plugins. Photo credit: Shutterstock.com Plugins extend and expand the functionality of your WordPress blog.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news.
We’re witnessing more and more companies having a blog section on their corporate site. Why? Because a blog is a site where one can write and publish any content without having to go through any gatekeepers. This simple fact brings many advantages to businesses . Many businesses are eager to start.
Are you puzzled by some of the strange blogging terms found throughout the blogosphere? Then this glossary brought to you by Wikipedia should help you out. Autocasting : Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.
This is a list of blogging terms . Blogging , like any hobby, has developed something of a specialised vocabulary . The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious. [ edit ] Blog-related terms
Welcome to Technorati's State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.