The State of B2B Social Media Marketing [INFOGRAPHIC] B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another found that 60% of B2B firms have no staff dedicated to social media and just 10% of B2B firms use outside agencies or consultants. While the vast majority (86%) of B2B companies use social media for marketing, it’s clear there’s considerable room for improvement.
Increased online investment is one sign of change. Chris Chariton, vice president of marketing services and product management for GlobalSpec, couldn’t agree more. Senior Account Executive Deanna Ferrari of WordWrite Communications suggests first learning how and if an intended audience is using social media. More B2B Marketing Resources from Mashable: 7 More B2B Social Media Tools You Haven't Heard Of. Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1.
Spr Cost: Free trial, $50/month for Standard plan, $100 for Enterprise Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Samepoint is the Conversation Search Engine. You can sort the results multiple ways by selecting from the options at the top of the screen. 3. Howsociable allows you to measure a brand’s visibility in social channels. 4. SocialTALK helps you better manage and measure your social media presence and impact. 5.
Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. 6. 7. Social Media B2B: Exploring The Impact Of Social Media On B2B Companies. [Updated] 10 Examples of B2B Facebook Fan Pages. July 2010 Update: This post was written seven months ago and many things about Facebook have changed. People are no longer fans of company pages, but they Like them. This causes confusion in referring to them. Are they Likers of a Page? And this week Facebook passed 500 million users. So we saw this as a great opportunity to re-visit this post and provide some updates. All new additions to this post will be indicated. As Facebook continues to grow, now over 350 million users worldwide, more and more B2B companies are setting up Facebook Fan Pages. While many large B2B companies and brands do have their fans, and we will see some below, why would someone become a fan of company they don’t love? Dell (Dec 2009: 51,183 fans; July 2010: 183,554 People Like This) Dell’s Page features a custom landing page and a set of custom tabs.
Cisco (Dec 2009: 24,289 fans; 74,400 People Like This) Hubspot (Dec 2009: 8,046 fans; July 2010: 14,123 People Like This) Vital statistics for B2B Marketers / we are social.