Adcrowd Daily. The Top 15 Marketing & Social Media Trends To Watch In 2011. January 2, 2011 | 20 Comments Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.
I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well. What do you think about this list? Finding Competitive Advantage in Adversity. The Idea in Brief Crisis breeds opportunity, as the history of business shows in spades. The most innovative entrepreneurs know how to turn adversity into competitive advantage. Capitalizing on adversity means finding solutions in unlikely places: resources that nobody seems to need, people and partners who don’t fit the usual bill, elegantly small answers to big dilemmas, and multidimensional platforms that transcend narrowly defined products.
The innovators who succeed as the “new normal” takes root will be those who discover opportunity in the seemingly inopportune. Jonathan Bush saw the opportunity to dramatically change how obstetrics practices function. In this failure, however, Bush envisioned what would ultimately become his truly innovative business idea: a health care IT service that spares its clients bureaucratic purgatory. An unused billing tool from a failed obstetrics practice was transformed into a $189 million business. Adversity as a Context for Business. Who says the future needs an advertising agency? 08 Feb, 2010 – 120 comments the agency of the future can’t be built by just adding tail fins and Goofy’s nose A quick disclaimer: the views expressed here are mine alone and do not necessarily reflect the views of my employer. Apparently there’s a roaring interest in a model for the advertising agency of the future. My aim for this post is to address some of the ideas put forth by others, weigh the usefulness of today’s agency objectively, and make a bit of a prediction myself.
There’s little fun in making bold predictions about the future without a debate – so dig in and offer up a point of view in the comments, if you please. Some smart ideas already presented: I can’t really argue with any of the points or models above – they’re all insightful and interesting – but they’re pontifications on what agencies should be doing right now. Who says the future needs an agency, anyway? Advertising agency of the future sounds a bit like horse drawn carriage of the future. On to the prognostication!
Brand Utility Projects. Account Planning/Strategy. Guerilla. Digital and Interactive. Visions of the gamepocalypse. Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet) The digital head of Stella Artois talks about online marketing. Next Generation Media Quarterly October 2010. Next generation media / we are social. How Media Consumption Has Changed Since 2000. Chaîne de PorterNovelli.