OPower, peer pressure and climate change. We can solve the climate crisis with the right tools–solar panels, wind turbines, electric car batteries, No. 10 envelopes and smiley faces.
Envelopes? Smiley faces? Yep. A startup called OPower has learned that by mailing utility customers personalized reports on their energy consumption–and then by comparing them with their neighbors–people can be persuaded to save energy, reduce emissions and help fight global warming. Energy hogs learn that they are most wasteful than the Joneses. WaterSmart - Solutions for Utilities. MIT SENSEable City Lab.