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I recently found myself in a situation similar to the above description. I had a great piece of video but wasn't exactly sure how to make sure I was getting the ROI I knew it deserved. I wanted to make sure my ducks were in a row before I launched so I did what any responsible SEO does when he or she needs to develop a skill: a crap-load of research. Here are some of the more actionable nuggets I've been able to glean from my foray into video marketing. The SEO Benefits of Video Content - When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics.
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Two weeks ago, Google took some severe action against a number of general topic web directories. There was the usual uproar on various forums, lots of blog posts from web directory owners and even a post on Sphinn that blamed me (which is hilariously awesome): All of these directories no longer rank for their trade mark names, Rand Fishkin (who condones link buying) does not like directories so he has been complaining to his buddy Matt Cutts and Matt has gone out and manually penalized a large number of the leading directories. However, today I wanted to seriously cover the topic of how and why Google might take this move, along with some advice for anyone building a directory in the future.