Top 10 Guerrilla Marketing Myths. By Jay Conrad Levinson The path to entrepreneurial success is mined with booby traps disguised as words of wisdom. Guerrillas can distinguish the facts from the fables. There are many marketing myths that ought to be tucked away where you keep the collected works of the Brothers Grimm, Aesop and Mother Goose. They may be fun to read, but they are disastrous to any marketing campaign.
Heaven help us, there are hundreds of these myths circulating, but we'll deal only with ten of them here because if I wrote about all of them, your computer would probably crash while laughing in disbelief. Myth: It's good to have a lot of white space in advertisements, brochures, and other printed material. Truth: Your prospects and customers care a whole lot more about information than blank space. Myth: Use short copy because people just won't read long copy. Truth: People real long books, long articles and long letters. Myth: It is costly to purchase television time. Myth: Sell the sizzle, not the steak.
4 Creative Ways to Attract More Visitors to Your Website. “How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site iteslf — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet: The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it. You can’t expect your work to speak for itself. But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. 1.
Note the word ‘amazing’. Instead of writing, ‘here’s my latest work’, write about: 2. 3. 4. Over To You. Pocket-Sized Art Portfolio Promotion by Maggie Price. Since 1975, Artist’s & Graphic Designer’s Market has been a must-have reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design. Beyond up-to-date contact and submission information for more than 1,700 art markets, AGDM includes informative articles and interviews with successful artists and art buyers. Read on for a 2012 AGDM article by Maggie Price, president of IAPS and a co-founder of The Pastel Journal.
Also, be sure to check out ArtistsMarketOnline.com, the new online version of AGDM—you can try it for free with the 7-day risk-free trial. If you’re like many artists, you have a portfolio and other resources such as a website at the ready for the promotion of your work. Artist Liz Haywood-Sullivan shares samples of her homemade portable portfolios, which she carries with her to shows.
Mary Ann Pals carries both a pocket journal and a digital photo frame to shows and exhibitions to showcase her work. How to Sell Your Excess Crap for Cash in Just a Few Hours with Amazon's Fulfillment Program. SoYouWanna.com | Learn What You Wanna Do. Four Tax Tips for First-Time Filers. Dumb Little Man - Tips for Life.