What happened when a college newspaper abandoned its website for Medium and Twitter. The Mountaineer student newspaper at California’s Mt. San Antonio College no longer exists. About two months ago, the paper dropped its print edition, abandoned its website, ditched its longtime news production process, expanded its coverage base, and rejiggered its entire reporting philosophy. It also changed its name to SAC.Media. The result of all this reinvention: A small editorial team at a two-year school in the Los Angeles suburbs is running one of the most daring, innovative college media outlets in the United States.
SAC.Media is one of the only student news operations hosted exclusively on Medium, the digital publishing network emerging as the next buzzworthy blogosphere. For their efforts, at a recent journalism conference, a longtime student media adviser described the SAC.Media staff as nothing less than “rock stars of journalism.” Mt. “For a long time, with the print paper, we just had to go with ‘Here’s what happened this past week or past month on campus,'” she said. A Few Good Reasons to Drop Out of Art School. Nestled among the exhibition reviews and auction reports in contemporary-art journalism last week were scattered items about the Roski School of Art and Design, at the University of Southern California.
On Friday, the first-year students in the school’s M.F.A. program announced that they were all dropping out. “All,” in this case, meant seven students: a small number, but, given the difficulty of getting students or artists to do anything together, the action was a feat of organization and solidarity. It was also a brave gesture—not heroic, maybe, but one made at a personal cost and resonant with the larger situation in art right now. The M.F.A. is not only a prerequisite for teaching art but a marker of professional seriousness in the art world: if you want to get your work into the Whitney Biennial, so the conventional wisdom goes, you’re going to need a degree. Abandoning one on principle is no small thing. Inc. | Why Use Experience Maps in your Higher Ed Marketing Strategy? - mStoner, Inc. May 8, 2015 Why Use Experience Maps in your Higher Ed Marketing Strategy? By Fran Zablocki ESTIMATED READING TIME: 2 minutes Adaptive Path’s Brandon Schauer, who pioneered experience maps, defines them as, “visual diagrams that illuminate the holistic customer experience, demonstrating the highs and lows people feel while interacting with your product or service.”
We at mStoner believe that experience maps are a great addition to any higher ed marketing strategy. They help us understand how audiences’ expectations, emotions, and thinking process ebb and flow through a major phase of their relationship with our clients. As part of a higher ed website strategy, experience maps identify what information is most important to your visitors at different points in time, as well as the best mix of communication media and content model that will present information most effectively. How do experience maps improve a process or experience? 1. 2. 3. Read More: Watch: Related. Another Use for Yik Yak on Campus? Cheating on Exams. With new technologies come new ways to cheat. Yik Yak, the anonymous, location-based app that has been a hotbed of cyberbullying on college campuses, is also the newest tool for students seeking to cheat on exams.
J. Scott Christianson, an assistant teaching professor in the department of management at the University of Missouri at Columbia, has been monitoring Yik Yak recently to see what students are talking about. When he was on the app, he saw several yaks about an exam. It looked as if a student had just gotten out of the test and was using Yik Yak to share what he or she could remember about the questions, seemingly an attempt to provide a cheat sheet for students who would be taking it later. In November the student newspaper at the State University of New York at Stony Brook reported that students there had used Yik Yak to share answers on quizzes and tests, especially in large lecture classes. Professors could also try to interfere with the process.
Return to Top. Voices From Sweet Briar: Students and Faculty Prepare to Move On - Leadership & Governance. Bell Hall - Living & Learning at Curry College. Feb 2015 #highered Benchmarking Web Analytics Report [RESEARCH] | Higher Ed Experts. 7th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014 and January 2015 data, we’re happy to share the 7th report. Report methodology The data compiled for this monthly report was downloaded on March 1st, 2015 from Google Analytics Benchmarking Reports.
The compiled, scrubbed and analyzed data spans from February 1st and 28th, 2014 for the 7 GA buckets of the 5 following countries: USA (2,956 benchmarked web properties)Canada (1,650 benchmarked web properties)UK (1,712 benchmarked web properties)Australia (1,267 benchmarked web properties)France (1,202 benchmarked web properties) What channels drive visitors to US colleges & universities websites? What channels drive NEW visitors to US colleges & universities websites? What devices are used to browse US colleges & universities websites? What devices are used to browse CANADIAN colleges & universities websites?
Tags: Higher Ed News. 12 Captivating University Twitter Bios | Student Affairs and Technology. There are a lot of different ways to craft a bio in Twitter. A lot of schools like to use something like "the official Twitter account of ______ University" or "Tweets from the University of ______" This is a fairly standard practice. Institutions use their Twitter accounts for engagement, recruitment, news, alerts, and myriad 140 character posts. Some bios simply read as being fairly repetitive with the account "@something" in the actual bio. This is most-likely a result of search engine optimization as a well-written bio is going to be indexed by Google and other search engines. Plus, there's a certain element of authenticity when a bio mentions that the account is "official. " A bio on Twitter has so much potential to concisely share the spirit and zest of a place.
Victoria University: "Our graduates are known for their practical experience and learning outside the classroom. " UNSW Australia: The University of New South Wales Twitter bio starts off with a rather banal intro. 3 Higher-Ed Social Media Blunders (and What They All Have in Common) Date posted: December 1, 2014 According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options.
What is it they’re looking for when they visit your school’s platforms? An engaging, relevant, consistent storyline. Social media channels are essentially creative spaces where hosts and users engage in conversation, exchange ideas, and share items of mutual interest – in other words, ongoing narratives. Without effective story-telling, there can be no engagement or rapport – and according to Hootsuite, building rapport and trust is the primary objective on social media, not “selling” prospective students on any particular course, program, or campus. Business Insider’s recent social media survey reveals that most organizations (including colleges and universities) spend far too much time promoting themselves, and far too little genuinely engaging with followers. Sharing a Link without a Message Ignoring the Hashtag. Uld online courses be the death of the humanities? | Higher Education Network | Guardian Professional.
Let's be clear, access to quality lectures for free is a fantastic achievement, allowing hundreds of thousands to access knowledge for its own sake. But with Tedx, Coursera and others like them taking part in the democratisation of education by removing it from the shackles of consumerism and the market, there is a risk that such developments will be detrimental to the exploration of knowledge in the long term. Carole Cadwalladr recently reported in the Observer that free online access to tertiary courses and lectures was set to revolutionise education.
She imagined a United Kingdom where "the 'second-tier' universities … could struggle in the brave new free education market world". What her piece ignored is that these universities are already struggling, not because of the "free education market", but because of the hegemony of free market strategies in education. This would allow governments to circumvent their responsibility to fund tertiary education and research altogether. Answering a Social Media Question. Question: How can our office utilize social media to build community and enhance connections with students? Answer: This is a question that has challenged a lot of Student Affairs departments. My first thought is that it helps to ask a few questions in order to focus your efforts. What does building community mean in the context of your department? What are you trying to accomplish? Do you have a strategic communications plan? The social media secret Oftentimes with social media, we get tangled up in using the tools before we figure out what it is that we’re trying to do.
It’s also helpful to ask your students about the social media sites that they frequent. Social Media is not a bulletin board Most bulletin boards are exceptionally boring. What are you going to say? A lot of people ask me for tips on what they should say when they start posting on social media sites. Are you ready for a curveball? Essay predicting that campuses will be completely digital in 3 years. The time has come to ask the question: When will we see the complete digital transformation of higher education in the United States? The need for the shift to digital are painfully clear: Grades are lagging, students aren’t graduating, and those who do earn a degree often don’t have the skills that employers want. While digital learning won’t solve all these problems, we need to find ways to drive students’ performance to help them recoup their college investment, and I believe that digital represents the fastest and best option.
With these needs in mind, I’m willing to put my stake in the ground. As I see it, the publishing industry needs to do all it can to ensure that within 36 months, higher education in the U.S. will be completely digital. I’m not talking about a slight or even gradual increase in e-book adoptions or the use of adaptive learning. I’m talking about a total transition from a reliance on print textbooks to a full embrace of digital content and learning systems. Out_in_the_ecos_2. By Ted Chan, Founder, Noyo As the Founder of several educational startups myself, I am especially curious when I see innovative approaches in higher education.
Recently, I came across an interesting case speaking with Sandy Lin, a MIT Sloan alum friend of mine, and learned that Saint Anselm is using her companyâ€™s Glossi software to showcase their social media content. I connected with Jack Morris to ask him more about Saint Anselmâ€™s digital media strategy. Jack is the Director of Digital Communications for Saint Anselm College in Manchester, NH where he is responsible for developing the online branding and strategy as well as creating new and unique online products to help increase enrollment and alumni engagement. Jack was previously a senior editor at City Search and Managing Editor of AOL Local. TC: Jack, tell about your role at Saint Anselm, and how itâ€™s evolved with social media the last few years. TC: What are some of the benefits of social media for university PR?
Essay on what university presses should do. I owe a huge debt to university presses. They published my books -- knowing they would make no money on them. That selfless act won me tenure at an excellent university. My debt does not end there. I run a high-minded enterprise that broadcasts interviews with academic authors of new academic titles. The university presses send my little shop scads of free books. That selfless act wins us thousands of listeners.
Nor does my debt end there. There is one final debt I owe university presses, and it is the most important. The apparently altruistic editors of university presses, however, care both about educating the public and about the expertise of the people doing the educating. That's why I want to help them and, if you believe as I do, you should too. First, most university presses are not economically sustainable. Their budgets have been broken by the ever-increasing cost of journals, especially scientific journals. Second, most university presses are not fulfilling their mission. Should Your Small Business Join Tumblr? A Conversation With Bill Gates - Technology. By Jeffrey R. Young Bill Gates never finished college, but he is one of the single most powerful figures shaping higher education today. That influence comes through the Bill & Melinda Gates Foundation, perhaps the world's richest philanthropy, which he co-chairs and which has made education one of its key missions.
The Chronicle sat down with Mr. Gates in an exclusive interview Monday to talk about his vision for how colleges can be transformed through technology. His approach is not simply to drop in tablet computers or other gadgets and hope change happens—a model he said has a "really horrible track record. " The Microsoft founder doesn't claim to have all the answers. The interview comes on the eve of Mr. Below: A complete transcript of the conversation. On Business's Role in Higher Education "If you're engaged in some inefficient practice, maybe that's a bad thing. " On Tablets in the Classroom "Just giving people devices ... has a really horrible track record. " On the Meaning of MOOC's. 3 Out of 4 Americans Call Higher Education a Right - The Ticker. Social Media Emerges as Important Part of Graduation Ceremonies. Students are increasingly encouraged to document their graduations through social media.In the past, students were told to leave their cellphones at home during their graduation ceremonies as they quietly waited to recieve their bachelor's degree.
This is no longer the case, as students not only bring their smartphones to their graduation ceremonies, but are encouraged to use them to tweet, check in and update their status. Students who graduated from the University of Wisconsin-Madison, for example, were asked to tweet photos of their ceremonies and use the hashtag "#UWgrad," the school's website states. The university then collected their favorite photos and added them to a special section on its website. States away in Tennessee, bachelor's degree seekers at Vanderbilt University were also encouraged to tweet about their graduation using the hashtag "VU2012," according to the institution's website.
George T. "We share things, whether photos or musings going on," Testa told Metro. Will Stanford and Silicon Valley Transform Education? Stanford University is so startlingly paradisial, so fragrant and sunny, it’s as if you could eat from the trees and live happily forever. Students ride their bikes through manicured quads, past blooming flowers and statues by Rodin, to buildings named for benefactors like Gates, Hewlett, and Packard. Everyone seems happy, though there is a well-known phenomenon called the “Stanford duck syndrome”: students seem cheerful, but all the while they are furiously paddling their legs to stay afloat.
What they are generally paddling toward are careers of the sort that could get their names on those buildings. The campus has its jocks, stoners, and poets, but what it is famous for are budding entrepreneurs, engineers, and computer aces hoping to make their fortune in one crevasse or another of Silicon Valley. Innovation comes from myriad sources, including the bastions of East Coast learning, but Stanford has established itself as the intellectual nexus of the information economy. William F. After online petition, bank forgives dead student's loans. Job hopes on the rise for college graduates. Boston.com - Boston, MA news, breaking news, sports, video. Facebook Groups for Schools Raises Concerns. Colleges Try to Find Their Voices on Pinterest. A President Surveys the Future of Liberal-Arts Colleges - Head Count. Column on Twitter and scholarly citation. How Will Facebook’s New Page Changes Affect Higher Ed? | Inigral Insights.
Campus-themed Internet memes go viral. We’re ripe for a great disruption in higher education. The Noble Lecture That's More Than a Speech - Commentary. How the University of New Hampshire Manages Social Media. FollowEDU - A Searchable Directory of Social Media Users in Higher Education. The State of College Admissions. Incorporating Video into the College Application Process.
Why Everyone is Wrong About Text Messaging. Meet the Innovator: How One School is Changing the Mobile Game. Can Occupy Harvard Be Taken Seriously? Students React | Bostinnovation: Boston Start-ups, Innovation and News Blog. Walking Out on Education - Innovations. University of Illinois Case - Privacy vs. Press Freedom. At Colleges, the Marketers Are Everywhere. Views: Reconsidering Journalism's Tenure Cocktail. How can a university best use social media for internal communications? | Higher Education Network | Guardian Professional. Google Analytics Tips, Tricks & Strategy. Wikipedia goes to class. Growing Reach with Facebook Ads. Top 10 YouTube Videos Posted by Colleges, and What They Mean - Wired Campus. Where YouTube EDU Went Wrong (and how it might recover) Bringing Transparency to College Costs. Students that Use Twitter Score Higher GPAs. Standing Up for the Journalism Degree: It Is Not Useless. News: Saying More With Less. 3-year college degree programs not catching on.
Debating the Value of College in America. 85% Of Recent College Grads Will End Up Living With Mom And Dad. Higher Ed Analytics: Give Recommendations, Not Numbers. Infographic: Is Social Media Ruining Students? - Nicholas Jackson - Technology. What Role Does Social Media Play in College Admissions? [INFOGRAPHIC] Building a Student Blogger Program.
Teaching the PR pros of tomorrow.
Blog U.: Introducing Student Affairs Live - A Weekly Web Show - Student Affairs and Technology. Student loan debt exceeds credit card debt in USA. Are college students 'academically adrift?'