Build Communities For The Long-Term. How to Build Community Loyalty: 3 Tactics. Laney Whitcanack | December 28, 2012 | 2 Comments inShare61 Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Chances are pretty high that you wouldn't randomly wake up one day with the idea that you could successfully run a marathon without any training whatsoever. Similarly, you wouldn't walk into a gym for the first time expecting to sail through an advanced yoga class. Both scenarios would end up with some pretty serious consequences. Similarly, a brand's relationship with its community isn't something that you can simply flip on like a light switch. In both fitness and business, those who partake in thoughtful (even basic) training may just be surprised at how strong they've become after just a few months. Sure, you will occasionally feel like you're calling into the wilderness, but that is expected from time to time.
Bottom line: by working out your brand's muscles, they will remain fit and limber. Understanding Internal vs External Community Building. Photo cred: Amato Luis A very important distinction for a community builder (or someone looking to hire one) to make is whether they’re focused on building internal communities or external communities. The way I see it, you can build an internal community within your existing userbase, customers or audience. or You can build external communities which aren’t part of your internal audience.
Still confused? Here’s a simple example: Say there is a company that sells sports equipment. 1. 2. Internal and external communities are both valuable. Internal communities are valuable because: 1. 2. 3. Internal communities can be built into your product in some circumstances, if your product includes a conversation platform. Turntable.fm is a great example. Twitter is another good example. External communities are valuable because: 1. 2. 3. You can also engage with existing external communities instead of building them from scratch. There could always be overlap. The Twitter Paradox. There's an old saying, "If it ain't broke, don't fix it.
" Twitter is a paradox that redefines that old saying to, "If it's broke, don't fix it, because it works. " For all intents and purposes, Twitter shouldn't work, yet 200 million people (and bots) have created accounts in this thriving information egosystem. Now, news no longer breaks, it Tweets. Celebrities use it daily to connect directly with fans and also augment their income streams. Politicians and governments use Twitter to communicate with constituents and one another. Twitter has evolved into a human seismograph that channels the pulse of business, politics, entertainment, news, and culture into the mobile phones and PCs and defines of our connected society.
Indeed, Twitter shouldn't work, but it does. While it's often chided for its ability to assemble and syndicate irrelevant, irresponsible, and questionable activity, Twitter excels in aligning relevance with those who understand how to filter streams to their advantage. Revolution: Jim Louderback, CEO of Revision3 on Communities and Content – Part 2 of 2 Brian Solis. TV show writers and executives differ on the influence of social media - theenvelope.latimes.com. After the coffee. Before finding out why I'm not hosting the Emmys. Netflix is again sounding warning bells about Comcast Corp.'s proposed purchase of Time Warner Cable.
It's the question on the minds of many in Los Angeles' film community: Bryan Singer, the director accused of sexually abusing a teenage boy in the late 1990s, said on Thursday he will not participate in media... Hell hath no fury like a woman scorned -- and this weekend, three of them are poised to take down a proven force at the multiplex. "American Idol" rose in the ratings Wednesday according to early numbers from Nielsen, orchestrating a weeknight win for Fox.
Fandango, the Los Angeles-based online ticketing service owned by NBCUniversal, said it signed a deal to acquire Movieclips, an operator... More civil lawsuits may be on the way against major Hollywood players in connection with sexual abuse allegations that have ensnared... After the coffee. FX Networks has brewed up a big deal with MillerCoors. Today's Read: 10 Ways to Cultivate Your Community.
I took a few minutes to read through 10 Ways to Cultivate Your Community, a new brief e-book by Jeremy Epstein of Never Stop Marketing fame. Actually, at first I skimmed it, which only proved to be mildly useful, but then reading it in full, I started to appreciate how much information's really in here. If you're a solo practitioner or running your business and really excited to market the business or yourself better, you need to read this.
If you're managing communities or social strategy for a larger brand, some parts are less relevant, but there's enough that will matter for your day job, and you'll still likely appreciate the rest for your own career. The ebook's a free PDF, easily shareable via , so read it when you have a chance, and if you like it, thank @jer979. Interview: ThinkGeek on joining online communities instead of building them from scratch « The Bazaarvoice Social Commerce Blog. Even if you’re not a geek like I am, you should know about ThinkGeek. Ask your IT staff, or the guy in your office with the coolest cubical (or your social media manager)—ThinkGeek has earned a cult following by selling “stuff for smart masses.” Customers can buy bulletproof body armor clipboards, or titanium sporks, and then upload Customer Action Shots to their website. I wanted to know more about the role that this fun form of user-generated content (UGC) has played in the success of ThinkGeek, and about the other ways they’ve cultivated such a vibrant community of proud customers, so I contacted their Public Relations Manager, Shane Peterman for the following interview.
What are some of the biggest benefits you’ve seen from using Customer Action Shots? Peterman: While ultimately, it’s a fun way for our customers to share their photos with us (and the world, really), there are definitely some legitimate business benefits to it, as well. How many photos are uploaded in the average week? 10 Simple Ideas To Increase Activity In Your Online Community. Stars: Spotlight on Brian Solis. We often get asked, “What can I do to get a higher Klout Score?”. We can provide some guidance, but the real experts on the subject are the influencers themselves. Today, we’re starting the first of a new series of posts at Klout spotlighting Klout Stars and asking them their secrets to success.
About Brian: Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. We asked… 1. “I’m not sure that my engagement in social media was driven by strategy. Causes Social good Communities Personal brands Revolutions Change 2. Why is it only now about community? Commercialappeal. The Facebook page for Christ United Methodist Church began three years ago as no more than a virtual bulletin board. "It started with 'Hey, we're doing this.
Hey, we're doing that,'" said Beth Sanders, who manages the church's social network. But when Christ United tore down an aging building on its East Memphis property, current and lapsed members inundated its Facebook page, swapping memories of the old space. "They started interacting with each other, and that creates a sense of community," Sanders said. Christ United is now a devout follower of the social network trinity: Twitter, Facebook and YouTube. The church's online presence has morphed into live Sunday sermon tweets and YouTube videos of their outreach work in low-income neighborhoods (youtube.com/user/christchurchmemphis). Social Networks, such as Facebook and Twitter, are increasingly shaping how houses of worship and clergy around the Bluff City are connecting with people inside and outside their congregations.
8 Ingredients That Make a Community Manager. Welcome back. Today is an important day. It’s Community Manager Appreciation Day (CMAD), an effort started by Jeremiah Owyang last year that asks us to take a minute to thank the people who fight on the front lines of our brands every day. They’re people worth celebrating because, while being a community manager may seem like the best job in the world, it also comes with a tougher side that can often feel thankless and troll-filled. Through it all, community managers must show up to the job with an enthusiastic smile, regardless of how many people they want to punch in the face.
Over the past few weeks, it’s been hard not to notice all the community manager job descriptions passing through my Twitter stream. That’s a bit of what a community manager does, but how do you find that person? 1. 2. 3. 4. 5. 6. 7. 8. Those are the traits I think are most important to developing a good community manager. It’s Community Manager Appreciation Day – who do you think is doing it right? Which will DIE first Facebook or Twitter? The Internet is Key for Community Involvement. FeverBee. A Basic Online Community Wireframe - FeverBee. The Community Roundtable: A Peer Network for Community Managers.