HOW TO: Start Marketing on SCVNGR. The Social Media 101 Series is supported by Global Strategic Management Institute.
GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. What do Neiman Marcus, HP and Buffalo Wild Wings have in common? Not a lot, except that they've all created marketing campaigns on SCVNGR. The breadth of industries above showcases exactly why SCVNGR might be a good tool for your business. Before we jump in, let's start with an explanation.
Case Studies More than 1,000 enterprises have launched challenges and rewards on SCVNGR. Because SCVNGR has a partnership with Google, it has more than 320 million places in its database. Since launch, SCVNGR has accrued 1.6 million users. Buffalo Wild Wings hosted what Mahl deems "by far the most successful" SCVNGR campaign during March Madness.Neiman Marcus encourages customers to be fashion leaders and snap photos of their favorite trends. Make Your Own Campaign Rewards. Levi's Go Forth. Wieden + Kennedy Portland has launched a new campaign for Levi's, titled Go Forth, which draws on the brand's heritage as the quintessential American jeans.
The Levi's brand has been incoherent in the last few years, having lost the strong position it struck in the 80s and 90s. Much of its recent advertising – particularly BBH's Dangerous Liason ad directed by Ringan Ledwidge – has tried to inject some of the sexiness previously associated with the brand by referencing its history, and Go Forth, the first campaign from W+K Portland for Levi's, is ploughing a similar furrow. The campaign will run across TV, print, and digital (with the website launching tomorrow) and, according to executive creative director Susan Hoffman, wants to pay homage to Levi's history, "but also to refresh and reinvent the idea of a pioneering spirit for the times in which we live". Despite this topical aspect, these new ads feel strikingly familiar. 41 Comments More on the matter: 16:26:10 Best Wishes! And to Mr. Healthy Choice Interactive Marketing Example.
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If you are new here and like what you find, please subscribe to the RSS feed for future updates. Every once in awhile I stumble across a great example of interactive marketing to share. Today a friend shot me a link to a microsite from the consumer product brand Healthy Choice, that has a lot of the right ingredients for a successful campaign. The campaign looks like it was launched last fall but I think it will have a long shelf life. Here are some reasons why I like the campaign. Comedy is good. I’m curious what the cost was to produce the show, site and content, and what the overall ROI would be for a site like this versus an ad campaign in a magazine. How to make good (digital) campaigns… In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories.
Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from that kind of product in the digital space. Is it a high or low involvement product? Is the target audience of that product web savvy enough for complex campaigns? As part of my series updating Ogilvy’s book for the 21st century let’s take a look at the 3 categories he covered… David Ogilvy’s tips were specific for print and TV, with suggestions for art direction and copywriting to bring out the best aspects of the product.
The recent Domino Pizza turnaround campaign was a great example of answering the questions people were asking. At the other end of the spectrum you’ve got the pure branded entertainment of Doritos and the Asylum626 campaign. Tweet This Post.