Inside Google Analytics with HEM. Date posted: July 6, 2010 Higher Education Marketing founder Phil Taza has worked in the Canadian education market for nearly a decade, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO) for Schools, and Pay Per Click Marketing, among many other education marketing tactics and tools.
Phil recently took some time out to share his thoughts on Web and Google Analytics. Here’s what he had to say: How important would you say Web Analytics are today? There’s a push from schools to have measurable marketing results, which can be used to determine their Return on Investment (ROI). Can a school effectively market themselves without it? Well, you can always take a tank to hunt a rabbit, but I think it’s overkill. If you don’t use Web Analytics, you’re really going at this with your gut and intuition, and in today’s day and age it’s not productive.
What is Google Analytics? There are two main technological approaches to collecting the data. Avoiding Common Google Analytics Mistakes. Date posted: May 23, 2011 With Google Analytics Version 5 now available to everyone, we felt it was a good time to review some of the common mistakes that schools make when setting up their Google Analytics accounts.
For a typical school, marketing can be in the hundreds of thousands, if not millions, a year. A Web analytics tool like Google Analytics is essential to identify each individual source of traffic that comes to the website. The Importance of Personas. Why Your School Needs to go Mobile. Date posted: June 30, 2011 source 2012 is expected to be the year smart phones and tablet computers will take over laptops.
A recent survey shows that 98 per cent of students already own a cell phone, and that half of them are smart phones. The mobile revolution has started and educational institutions can no longer ignore it. In fact, according to the same survey, even though only 13.1 per cent of universities currently offer mobile services, more than 70 percent of campus CIOs and senior IT leaders surveyed "agree or strongly agree" that "mobile [...] apps are an important part of our campus plan to enhance instructional resources and campus services Literally meet your students where they are On campus and in-between classes, at the cafeteria, on the bus, mobile services enable you to communicate in-real time with your students while on the go.
What is your Community College's Share of Social Media Voice? The importance of Social Media Monitoring and Engagement. Aligning Education Marketing to Specific Programs. The Benefit to Linking Google Products. Date posted: March 25, 2011 As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI.
This does not mean that schools need to be using all of these products right out of the gate. Gradually, as a school begins to leverage online marketing channels to help their recruiting efforts, they are going to encounter these tools. The more they are capable of interweaving their abilities and technologies, they more successful and efficient their overall marketing will be. The process, however, takes time. Doing so will help your website stand out from the other pay per click ads you are competing with by giving the listing an extra embedment. Education Marketing Analytics. Date posted: May 16, 2011 We've looked at the increasing importance of smartphones in marketing, especially when it comes to the use of Mobile SMS Alerts, but it seems that cell phones may also be useful when it comes to instruction.
Nipissing University co-researchers Dr. Maria Cantalini-Williams and Dr. John L. Vitale are conducting a multi-phase study in which 14 teacher candidates enrolled in a technology option course used BlackBerry smartphones. “The student teachers who are participating in this study have already identified a number of potential advantages to using BlackBerrys in their classrooms, including keeping students up to date with due dates, schedules and other assignments,” said Vitale.
Higher Education Marketing for Schools. Social Media in Higher Education. Analytics-Driven Marketing for Colleges and Universities. Branded and Non-Branded Keywords. Higher Education Marketing Looks at Pay Per Click Marketing. The Wonderful World of Google Products. Date posted: March 25, 2011 Higher Education Marketing is an officially certified Google Adwords partner.
Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part of Higher Education Marketing’s association with Google. On a daily basis, Higher Education Marketing utilizes the following Google products to measure the Return on Investment (ROI ) of your marketing initiatives and increase the number of leads from your website: Google Adwords Google Analytics Google Places Google Webmaster Tools Google website optimizer Here is a rundown of what each Google product can offer you:
Marketing for Schools. Higher Education Marketing ROI Primer. Google Adwords Education Marketing. Education Marketing Analytics. Education Marketing Analytics. Education Marketing Blog. PPC Marketing Campaign Checklist. Education Marketing News. Analytics Marketing for Schools. Search Engine Optimization with Higher Education Marketing. Date posted: November 10, 2010 Higher Education Marketing founder Philippe Taza has worked in the Canadian higher education industry for nearly a decade.
He took some time to share his thoughts on how schools should approach Search Engine Optimization (SEO). What are the first things to consider when starting SEO? The first thing to consider when starting SEO is to determine the goals of the SEO campaign. Education Marketing. Date posted: November 10, 2010 What is Google Adwords?
Google Adwords is a search engine marketing tactic that involves placing ads or sponsored listings related to keyword searches on Google’s results page. It can be a great tactic for schools that want to generate leads and traffic for specific programs. If your school is new to Google Adwords and it does not have an account, you’re not taking advantage of a tool that can really drive good quality traffic to your website and generate leads at an effective cost per lead. Right now there are four major networks, Google, Yahoo, Bing, and Facebook. Higher Education Marketing. Case Studies. Process. Define Define specific goals for your education marketing campaigns and social media presence to ensure that strategy, design, content and conversions are finely tuned to deliver your institution's strategic objectives. measure Measure your website goals and calibrate your school's analytics to measure online and offline marketing initiatives. report Review regular reports to track the performance of your school's marketing tactics, maximizing lead generation and student recruiting strategies.
Higher Education Marketing Services. Content Strategy & Development. Leverage Words, Images and Video to Tell Your Story!
Valuable and relevant content is more important than ever to attract and engage your audience. An effective content development and distribution strategy makes all the difference in building brand awareness, strengthening relationships with current and prospective students, and increasing your website's visibility in search engine rankings. Whether your objective is creating effective website copy, establishing a blog content calendar or enhancing your social media channels, we have experience developing comprehensive content strategies for all types of client requirements. We help ensure that every word, picture and video that makes up your school's web presence is providing the best possible message to meet your goals.
Branding & Web Development. Social Media Marketing. Education Lead Generation. The key to lead generation is the usability and visibility of your website. With so many other companies on the playing field, it’s important for your website to appear at top rank. But how do you get there? Well, it’s complicated, but we can help. We use the most effective online strategies that will increase your conversion of clicks to leads. Whether you’re targeting local or international recruitment, we can help gear the traffic towards your site and make sure students are landing on the right pages. Attract More Students Our team can help you: Search Engine Optimization for Higher Education. SEO is the most cost-effective method for increasing your online visibility. With 80% of web traffic originating from search engines, it’s clear that bringing your site up to the top rank is top priority. But once you’ve reached the top, it’s important that you stay there. Our team provides the right tools and strategies to make sure you maintain consistent online visibility and gain valuable traffic.
Decrease Costs, Increase Visibility. Pay Per Click Marketing. Also known as Search Engine Marketing, Pay Per Click (PPC) Marketing gives your school the ability to market specific programs to different student groups and departments. Your school can run Pay Per Click campaigns on all major networks, including Facebook, Google Adwords, Microsoft AdCenter and LinkedIn, among others. Higher Education Marketing’s Pay Per Click Marketing services provide: The ability to choose the keywords you want your site to rank for Ads displayed on the first page of organic search results Total control over PPC budget and advertising message. Analytics. When it comes to evaluating your online performance, the real story lies in the details. We embed analytics into all of our data-driven services, giving you hard evidence to determine whether you are effectively reaching your goals.