One Year After Scandal, Woods Tries to Move On. Tiger Woods scandal cost shareholders up to $12 billion. Tiger Woods sex scandal changed sports reporting forever - News. Updated Nov 23, 2010 6:54 PM ET Happy anniversary, Tiger!
Hard to believe it’s been only a year since the world’s most beloved, clean-cut, fresh-faced sports icon and high-end product pusher attacked an as-yet-unrevealed hard object with his theretofore fresh face. A lot has changed in the past 12 months. After a record 281 straight weeks at the top, Tiger Woods is now ranked No. 2 behind Lee Westwood. Elin Nordegren is now “independently” wealthy. I suppose we knew intuitively that casual sports fans were more interested in sex than sports, and it probably figured that even diehard sports fans were more interested in sex than sports.
Financial impact for golf felt all around with Tiger Woods gone. By Michael McCarthy, USA TODAY Tiger Woods' self-imposed exile could cost him millions in endorsement dollars and winnings.
But the loss of golf's biggest cash cow also could deliver a financial whammy to the PGA Tour, TV networks, corporate sponsors and other entities that rely on the world's No. 1 player to drive their business. Tiger Woods Commercial: Earl and Tiger. Pictures - Tag Heuer and the Tiger Woods Infidelity Scandal - pictures - National celebrity infidelity. News Detail. Tiger Woods' Deal With Gillette Won't Be Renewed. PORTLAND, Ore. — Procter & Gamble Co. will not renew its endorsement deal with Tiger Woods at the end of the year, adding another name to the list of companies that cut ties with the golfer after last year's revelations of marital infidelities.
The company used Woods, Roger Federer, Lionel Messi and dozens of other athletes as part of its three-year "Gillette Champions" marketing campaign. Gillette said Thursday it was phasing out that program and not renewing the contract with Woods and several other athletes. It stopped using Woods himself in the campaign months ago. The golfer was once the most sought-after pitchman in sports and was the first athlete to earn $1 billion from endorsement agreements.
However, many corporations cut ties or distanced themselves from Woods after the scandal that broke just over a year ago and dominated headlines for months. Tiger Woods Nike Golf Commercial. Gatorade Loses Its Thirst for Tiger Woods - Sex Scandals, Tiger Woods. Sex Scandals By Catherine Donaldson-Evans 02/26/2010 at 06:25 PM EST Tiger Woods has been dumped again by a corporate sponsor, this time by Gatorade.
A spokeswoman for the drink maker, sold by PepsiCo, confirmed Friday that it had discontinued its endorsement deal with the scandal-plagued golf star. "We no longer see a role for Tiger in our marketing efforts and have ended our relationship," Jennifer Schmit said in a statement. Woods, 34, last week apologized publicly for his string of marital infidelities and said he alone is to blame for the indiscretions, which first came to light after he crashed his SUV into a tree on Nov. 27. Tiger Woods Scandal — Luxist. Phil Knight, Nike Chairman: Tiger Woods' Affair Scandal Will Be 'Minor Blip' - Tiger Woods. Tiger Woods of the USA prepares to play an approach shot on the 6th hole during round two of the 2009 Australian Masters at Kingston Heath Golf Club on November 13, 2009 in Melbourne, Australia.
(Getty Images)more pics »Phil Knight, Nike's co-founder and chairman, doesn't seem too worried about the whole affair deal, while some of the athlete's other sponsors are dropping like flies. Knight referred to the incident as a "minor blip" and said the media is overplaying the scandal. Phil Knight (Getty) "There’s always a risk. " Knight said (via Us magazine). "One of the things we always try to do when we have a big endorsement is check out the character and the pattern of the individual. Nike might be standing by the golfer through the storm, but according to public polls, people's opinion of him isn't staying as positive.