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CLIO Awards
The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. For over five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
HAT History Of Advertising Trust
Over the last thirty five years, The History of Advertising Trust has amassed the largest archive of British advertising in the world. It is a unique collection that dates from the early 1800s to the present day. And it continues to grow.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market?
the leading advertising agencies, marketers and brands worldwide
Colour Codes: Adbrands Profile Adbrands Snapshot Adbrands Capsule Adbrands Assignments
The Top Worldwide Marketing Services Groups : advertising and marketing profiles at Adbrands.net
Digital signage and ads are growing and improving
Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. Over the next five years, Clear Channel will be converting many of its existing outdoor advertising real estate, which includes almost 1 million displays in more than 60 countries, from analog to digital formats. “Digital signage 3.0 is about combining targeted real time content with analytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd.
Advertising news & advertising jobs - visit Campaign's website f
Q: Dear Jeremy, one of the top planners at my agency asked me to contribute to an Account Planning Group Awards entry, which I did willingly as I had actually done most of the planning on the campaign and she'd hardly touched it. The News International review is grinding to a conclusion with a pitch late this week and a result due soon after Easter. Whatever happens, the agencies embroiled in it will at least be glad it's over. The WPP creative/media agency teams up for conte...
Advertising.com
Advertising.com combines the industry’s most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.Charlotte Woolard IBM Inc. produced more than 200 interactive online events last year, carrying marketing messages, educational sessions and expert advice to global audiences via a digital channel it calls the IBM Global Virtual Events Center. In 2011, Cornerstone Information Systems, a provider of technology for the corporate travel market, changed the way its sales team was organized. Along with that, said Alan Minton, senior VP-marketing, the marketing department decided to revamp its sales support processes as well. Motorola Solutions put it in its name. Dow Chemical launched a new ad campaign around it.
BtoB Magazine: Marketing News and Strategies for BtoB, Direct &a
By Tim Nudd Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it. When they did, the square suddenly erupted in chaos, as actors appeared out of nowhere and flung themselves into scenes ripped from medical and legal dramas (and melodramas).
AdFreak
Latest Post OVERLAND PARK, Kan. /Advertising Industry Newswire/ -- National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the 'Social Media Rockstars - Organizations' category of SeniorHomes' 2012 'Best Of The Web Awards.' The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.
Advertising Industry Newswire » News, Articles and Commentary from the Advertising Industry
It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes .
Copywriting and Content Marketing Strategies | Copyblogger
Advertising, Marketing, Media and PR - Brand Republic Online - B
In order to mark the 50th anniversary of D&AD, RSA Films interviewed some of adland's founding fathers for a documentary celebrating five decades of British advertising creativity. Here are some of the highlights ... Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.This is an excellent concept, very evoking for a charity advert. My only criticism is, that i think this concept could be developed more, connecting the child to the broad sheet in a flowing way.