background preloader

Trade

Facebook Twitter

CLIO Awards. HAT History Of Advertising Trust. The leading advertising agencies, marketers and brands worldwide. The Top Worldwide Marketing Services Groups : advertising and marketing profiles at Adbrands.net. Digital signage and ads are growing and improving. March 24, 2008 Digital signage and ads are growing and improving As consumer life gets more digi­tal everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming more so­phisticated. In the past year, digital sig­nage has also become more affordable.

Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. “Digital signage 3.0 is about combin­ing targeted real time content with ana­lytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd. Dynamax has previously executed a successful campaign for the band Coldplay, in which consumers walk­ing by an out-of-home digital billboard could interact with it and receive a free song download. Digital signs are often used in con­junction with other marketing channels such as mobile, print or Internet ads. Advertising news & advertising jobs - visit Campaign's website f. Advertising.com. AdFreak. AdFreak Inland homes today will be oceanfront tomorrow. BBH New York dramatizes a playful rivalry. Zulu Alpha Kilo's creative boot camp. Order now! Hey, that's wasted time otherwise.

Silly stuff from Wonderful Halos. Hashtag slipper, hashtag midnight. Even sheep hate them. A 17-minute product parade for a Black Friday sale. FCB's artful work makes a powerful point. Advertising Industry Newswire » News, Articles and Commentary from the Advertising Industry. Copywriting and Content Marketing Strategies. Advertising, Marketing, Media and PR - Brand Republic Online - B. Advertising Newspaper | Marketing News | Advertising Industry | Ad News | Advertising Trends.

Ad Biz Faces the 'New Normal' Operation Snowball. Advertising Archive : Creative Ads.