Brand Storytelling on Instagram – Some Key Notes to Benefit Your Social Strategy. Earlier this year, Instagram introduced a new ad offering called ‘carousel ads’. Exactly as it sounds, carousel ads enable advertisers to upload up to four images for one ad, which users can then flick through to see more related content, or even related shopping options. To showcase the potential of this new option, Instagram called upon the creative teams from some of the world’s biggest agencies and brands – Toyota with Saatchi & Saatchi, Capital One with T3 and HP with Collectively – to show what could be done with the carousel option, specifically, how Instagram carousel ads could be used for brand storytelling.
Instagram has now released a video showing the process these teams went through in creating ads for the carousel format and how they approached the storytelling aspects of the process. It’s a fascinating insight into how leading creatives work, and how they approach the Instagram platform for advertising purposes – it’s not often you get this type of insight. Why Brands Should Embrace Instagram Instead of Facebook #socialmedia #instagram | Instagram | Pinterest. Instagram deja de ser tan cuadriculada: ahora permite formatos verticales y apaisados. Una de las características de la red social de fotografía Instagram es que las imágenes subidas por los usuarios, tanto fotografías como vídeos, eran forzosamente cuadradas. Así era hasta ahora, porque desde este jueves ya permite publicar en formato vertical y apaisado.
Instagram, compañía propiedad de Facebook, ha tomado esta decisión tras comprobar que para cada una de cada cinco publicaciones sus usuarios utilizaban aplicaciones ajenas de encuadre para sortear esa limitación de formato. "Aunque el formato cuadrado siempre fue y será parte de quiénes somos, consideramos que lo más importante es que puedas contar tus historias visuales de la manera más fácil, divertida y del modo que más te guste", comunicó Instagram a través de su perfil en español.
Para poder subir imágenes en estos nuevos formatos, basta con tocar el icono de Formato (puedes ver su aspecto en el vídeo de más arriba) para ajustar la orientación vertical y horizontal. Ve a nuestra portada. The science of Instagram, an #infographic by The Science of Instagram #socialmedia #instagram | Instagram | Pinterest. Migrant crisis: Filmmaker creates fake Instagram account of illegal immigrant to draw attention to 'frivolity' of social media - Europe - World - The Independent.
Tomás Peña created the persona of a Senegalese man Abdou Diouf, and posted a series of photo on the social media website charting the man's apparent attempt to illegally cross into Spain and start a new life. The photos shared by @abdoudiouf1993 cleverly adopted a typical Instagram style, with Diouf posing for selfies and taking photos of his food. Within a week, almost 10,000 people had followed @abdoudiouf1993, with many commenters spurring him on, and fooled media outlets.
Read more:Police sniffer dogs needed for Calais crisisQuiz: Did the media really use these words to describe migrants? Moroccan man suffocates while being smuggled to SpainFailed asylum seekers with children living in Britain to lose benefits However, Peña’s hashtags, which he used to satirise Instagram culture, soon made people realise that Diouf was not all that he seemed. “The hashtags seem kinda odd to me (#foodporn #brosb4hoes etc etc),” New York Times reporter Liam Stack wrote on Facebook.
Loading gallery 1 of 33. Instagram Opens Search Capabilities on Desktop. Instagram, the Facebook-owned mobile photo sharing app, is slowly adding desktop capabilities (such as support for larger photos). While you can view, like and comment on photos via desktop, many vital functions are still available on mobile only. The company announced Monday that users can search for people, hashtags and places on Instagram.com. While it’s still a long road toward having users be able to upload photos to the site on desktop (surely a marketer’s dream), the company is working toward making Instagram a more desktop-friendly platform.
Readers: What do you think of this new feature from Instagram? 12 Solutions to Selling Products Through Instagram. Many businesses have embraced using Instagram as a part of their company’s social media strategy. Many social networks, operate as a way to build brand awareness, and to engage with their customers in real-time. Instagram, in particular, does a great job with these two functions. But these funcions tend to live at the top of the marketing funnel (or, to use inbound marketing terminology, in the attract phase). If social media activities – and again, Instagram in particular – are notoriously difficult to track through the marketing funnel (at least through Google Analytics’ direct attribution), then how do you determine if your activities are paying off?
This is a trickier problem for Instagram because you get one link to use (unless you’re advertising), and because it’s tough to track in your analytics software. There are three basic ways to bring the marketing funnel to an Instagram account (with some variants on the themes). 1. 2. Both Like2Buy and TapShop are large-scale solutions. Pinterest. Quick Tips for Perfecting Your Instagram Strategy, an #infographic by @salesforce #instagram #socialmedia | Instagram | Pinterest. STUDY: Interaction with Instagram Posts Trounces Facebook, Twitter. How to Measure Instagram Traffic, Leads and Sales, an infographic by @shortstacklab #instagram #smm | Instagram | Pinterest.
8 Ways to Get Likes and Followers on Instagram - Hootsuite Social Media Management. If there’s one thing on social media that makes everyone happy, it’s getting more likes and more followers. So you’ve created an Instagram account. You’re excited about sharing some awesome photos or videos that you’ve taken that reflect your brand (whether it’s your personal brand, or managing the account for your business), and you are enthusiastic about earning some love from fellow Instagram users. After connecting your Instagram and Facebook accounts, you’ve seen your following grow—maybe you have around a hundred or so followers, but then it plateaus.
It’s around this point in your Instagram game that you might think, “Man, this is impossible.” Well, today, I have some good news. We’ll go over a few pretty simple ways to get your Instagram account some major cred in the form of likes and followers. #1: Have a theme Many successful Instagram accounts have a certain theme that carries throughout each of their photos. Whatever your thing may be, stick to it. . #2: Post awesome content. Pin by Dani Valverde on Instagram | Pinterest. Instagram Growth: How to Build a Community on Instagram. Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode I interview Sue B. Sue explores what you need to know to improve your marketing and grow a community on Instagram.
You’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages. Listen as Sue B. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Listen now: Play in new window | Download | Embed Subscribe: iTunes | Android | You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you’ll discover in this show: Improve Your Instagram Marketing What marketers should know about Instagram. 4 Instagram Tools for Scheduling Instagram Updates. Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts?
Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. If you’re using the native version of Instagram on a desktop, you can view Instagram content and interact with people you’re following, but you can’t upload anything. Find Instagram tools for scheduling Instagram updates. Luckily, there are some tools for scheduling your Instagram content. Remember, scheduling or automating posts to your Instagram channel should not be the primary way you keep your Instagram channel updated.
Let’s take a look at the available tools. #1: ScheduGram Upload single photos, multiple photos and videos. Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more. 8 Ways to Use Instagram for Marketing. Instagram is a great resource for businesses; but using this visual social media for marketing can be confusing. The phrase an image can paint a thousands words is particularly true in today’s tech savvy world, where nearly everyone has a smartphone.
There are many businesses that can be recognised solely on the colour pallet they use within their branding, Cadbury’s recent obscure adverts proves just that. Instagram has 200M monthly active users, making it a great platform to try out new things and interact with people in a completely different way. Here are 8 ways to use Instagram for marketing. What to Post Once you have posted a few images of your products it can be tricky to think of anything else your customers would be interested in; this is where you need to think creatively.
Tell the visual story of your brand. Posting photos of your employees will help to give your company a face. Be sure to post constantly. Use Hashtags Interact With Users Use Instagram to alter Photographs. 10 Steps to Create an Achievable Instagram Strategy. Discovery and Caption Editing on Instagram - Instagram Blog. Instagram como herramienta de Branding Personal :::Lamaga Comunica::: ::: Lamaga Comunica ::: 12 + 1 tips para mejorar tu marca personal en esta red social Si te pregunto si conoces Instagram, sin duda, me dirás “¡obviamente sí!” Pero, y si te dijese que esta red social – que cuenta ya con más de 200 millones de usuarios activos en todo el mundo – es una potente herramienta para la creación de branding, tu respuesta sería “¡ya lo sabía!” O, quizá, “¿de verdad?”. Para todos aquellos que deseen potenciar su branding personal, de marca o empresa hoy os vamos a contar por qué Instagram es ya una de las redes sociales más potentes para lograr este objetivo.
¿Quieres conocer los 12+1 tips imprescindibles para mejorar tu imagen personal en esta red social? Elige un username corto y atractivo: Los nombres de usuario largos y complejos resultan difíciles de recordar. El vídeo, tu gran aliado: En el momento en que Instagram añadió esta nueva funcionalidad, fueron muchos los que lo celebraron. Con estos sencillos tips estamos seguros que podrás mejorar tu branding personal en Instagram. How to Attract Leads on Instagram. How to Build an Instagram Influencer Campaign in Six Steps. Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform. With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.
Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. With so many users interacting with content, marketers can do a lot more—with a lot less. Case No. 1: SHREDZ SHREDZ is a nutritional supplement company that posted about $90,000 in annual revenue at the end of 2012. The results? Case No. 2: Bachelr 1. There are two main types of influencers: Acrocephalus |*| sur Twitter : "Can’t Link From #Instagram? Check Out Mashable’s Nifty Bitly Trick, by @MartinBeck. Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick. Acrocephalus |*| sur Twitter : "10 Creative or Weird Uses of #Instagram, by @EvanLePage in @hootsuite.
10 Creative or Weird Uses of Instagram. Instagram might be the land of selfies, sunsets and food pics— and that’s totally fine with us— but it’s also home to some of the most creative social media minds in the business. Marketers, businesses and individuals have come up with incredible ways to make use of the every-growing photo social network. From hiding dogs to selling sheep, here are 10 creative or weird uses of Instagram that show just how awesome the app can truly be. As a website Leave it to Ikea to do something simple but innovative.
With the help of an ad agency, the Russian division of Ikea launched its new PS 2014 collection using Instagram as a website. If you follow ikea_ps_2014 on your Instagram app, you’ll see 12 images— 6 of which represent catalogue-style categories of products like benches and lights. IKEA PS: Instagram Website from Instinct on Vimeo. To play a modern ‘Where’s Waldo’ To send people on virtual scavenger hunts To crowdsource your music video To show you what not to bring on planes To sell sheep. Acrocephalus |*| sur Twitter : "How to Use #Instagram to Promote Your Products, BY @RichardABLS. How to Use Instagram to Promote Your Products. Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel. In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.
Find out how to use Instagram to promote your products. Establish a Large Community Base Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Below I share a few ways you can find or attract those people and add them to your existing fan base. 1. Hashtags are a way to group ideas, concepts or conversations. By including the appropriate hashtags in your updates, you can effectively reach new people interested in your products. Hashtags help people find you on Instagram. To find the most relevant hashtags for your updates, you can use a free online service like Iconosquare or Websta. 2. 3. 4. 5. Insta – Etiquette : The Dos and Don’ts Of Instagram | The JustUnfollow Blog. Instagram has become a part of our everyday lives. You need to know someone?
Don’t bother googling their names or searching for their Facebook profiles; all you need to do is browse through their Instagram feed. Simple, isn’t it? The same holds true for businesses that are using the platform to promote their products and services across the world. It’s either the website or the Instagram account of businesses that people seek out to for information or simply a sneak peek. We don’t say Facebook and other platforms don’t serve as a good source of information for your business; it’s just that Instagram tones down the content to images specifically (just like the chocolate chips out of those chocolate chip cookies) and makes it easier to consume.
Even though most of us feel (and some of us have) we have mastered the art of capturing picture perfect Kodak moments and applying fancy filters, there is a need to lay down some ground rules for using the platform. The DOS of Instagram: Acrocephalus |*| sur Twitter : "Amazing #infografic by @danzarrella on the science of #Instagram.
Pin by Dani Valverde on Instagram. Acrocephalus |*| sur Twitter : "Amazing #infografic by @danzarrella on the science of #Instagram. Pin by Dani Valverde on Instagram. Log in — Instagram. How to become an #Instagram guru? | Instagram. Acrocephalus on Instagram. Acrocephalus on Instagram. Acrocephalus on Instagram. El desastre de McDonald's en Instagram | Reason Why. Acrocephalus on Instagram. Herramientas para mejorar tu estrategia en Instagram. Las 5 Claves que te convertirán en el rey de Instagram. Instagram. Instagram.