According to research conducted by Keynote, US mobile phone users prefer browsing their way to favorite websites rather than downloading an app version of the site that’s been optimized for the mobile-phone experience.
In our new series about product innovation , we're exploring how cutting edge Internet products are created. Yesterday we wrote about the design philosophy of John Borthwick , the CEO and co-founder of Betaworks . His company operates some of the leading real-time web products: Bit.ly (link shortener), TweetDeck (desktop Twitter client), SocialFlow (a social messaging service) and Chartbeat (real-time analytics service). In part 2 of the Borthwick interview, we look closely at the evolution of one of Betaworks' products: Chartbeat. And you don't necessarily need to be an entrepreneur to read this. Anyone who is interested in understanding - and utilizing - social media trends will glean a lot from John Borthwick's insights below.
Duane Edwards is senior vice president of product development at Globys By Duane Edwards Wireless carriers are missing their opportunity to take a leading position in app stores by not leveraging their assets to provide developers the two most compelling advantages: monetization and marketing. By turning their rich data into actionable context, a carrier can provide developers with a more powerful set of services than their competition. There is much buzz in the market today around the proliferation of mobile applications and the continued disintermediation of carriers as consumers look towards Apple, Google and elsewhere to discover new applications. Carriers see the strategic value in actively participating in the application ecosystem and many are launching their own app stores.