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In Facebook Apps, a Tipping Point - NYTimes.com
The most popular of these applications is very popular indeed. In 2007, one application, Top Friends , commanded the loyalty of a quarter of Facebook’s users. Users in 2007 learned about applications from each other (they received an e-mail when a friend installed an application) or from a master “best-seller” list.
Facebook is set to make a major mobile announcement, and from what we’re hearing, it’s not going to be a Facebook Phone. We learned last night that the press wouldn’t be the only guests attending today’s announcement; the company had also invited a slew of developers and brands to attend the event as well. Representatives from the Golden State Warriors, TripIt, Brightkite and others are also at Facebook headquarters for today’s launch. What we’ve been told is that today’s announcement regards Facebook Places . Specifically, it seems like Facebook is finally ready to release its Facebook Places Write API. On September 19, the social network released the Read API , which lets developers access users’ checkin data.
Today's Facebook Announcement Is All About Places
I often compare the craze and popularity of the mobile app space to when the Internet was really becoming popular in the late 90s and early 2000s. Mobile apps are here to stay and are quite often more frequently engaged with by users then the actual phone part of the device. FlowTown (via Pew Internet) has put together an amazing infographic breaking down mobile app usage by various demographics/categories, here are some highlights:
59% of all App Downloaders use the Facebook App - Mobile App Usage - Web Analytics World Blog
» Growing a Mobile Coupon Business: A Conversation With Shooger
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Mobile Local Media – BIA/Kelsey » Blog Archive » Innovation Amidst Commoditization: A Conversation With Gowalla
platform for publishers
With ChompOn's Group Buy platform, publishers can quickly embed group buying and flash sales into their existing site - or create a new service - all under their own brand, look, and feel. Basic setup only takes minutes , as the platform is installed through a customizable set of drop-in widgets. Data transferability is also important to us as we want to keep our platform open - we provide full access to your data, and you can copy out your users and/or deals at any time in Excel format or through our APIs (XML and JSON). Unique to the ChompOn platform, publishers can leverage our network to source deals across one another, as well as grow out their customer base by distributing deals externally. All network features are optional, so publishers always have a choice. Demographic, performance, and conversion analytics allow publishers to optimize sales and discover which social marketing channels work.
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Mobile Local Media – BIA/Kelsey » Blog Archive » Check-In Based Deals Really Do Work
The first year being a developer in the App store has been a fun and educational experience. First off, it was probably only fun because I am not relying on income from my app to support my family. I have a day job that I like and don't plan on leaving to become a full-time developer. It is a hobby, the result of late nights and lunch hours, but I take great pride in my app Stork Drop . Also, I have never had any unrealistic expectations about becoming an overnight millionaire.
Look What the Stork Dropped: A Year in the App Store
Four in 10 on-the-go consumers are interested in receiving coupons based on location Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through devices such as their mobile phones, according to JiWire. As location-based services become more prevalent, consumers are growing more comfortable with exchanging their whereabouts in return for targeted advertisements and promotional offers. JiWire found that there is a significant opportunity for brands to tap into location to drive foot-traffic and sales. “Think about the way advertisers are constantly thinking about marketing budgets, and directing resources for different portions of the purchase funnel,” said David Staas, senior vice president of marketing at JiWire, San Francisco. “The top is introducing the brand, the middle is introducing specific products and services and the bottom is driving direct response from the consumers.
39pc of on-the-go consumers want location-based coupons: study - Mobile Commerce Daily - Research
Malls to Deliver Coupons to Shoppers' Phones - Mobiledia
Malls around the country will soon begin delivering rewards and coupons to shoppers' smartphones, as retailers hope to entice consumers who walk by with mobile discounts. Indianapolis, Ind.-based Simon Property Group, which owns 370 shopping centers nationwide, is teaming up with tech start-up Shopkick, in a major push to deliver advertisements and coupons to passing foot traffic near its retail locations.
10 Ways Geolocation is Changing the World ‹ Los Angeles ‹ Social Media Week
This post was written by Rob Reed . He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good. Social media has changed the world . It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream.shopkick
Collect walk-in rewards : Have you ever gotten rewarded simply for walking into stores — yes, just for visiting? Now you can collect boatloads of kicks™ in the kicks Reward Program and unlock awesome exclusive deals at your favorite stores. Just walk into one of 1,300 Best Buy stores and almost 1,000 Old Navy stores in all 50 states, and hundreds of Target stores, Macy's, American Eagle, Sports Authority, Crate&Barrel, West Elm, Wet Seal and the largest Simon malls! Open the shopkick app on your iPhone or Android phone in the entrance area, and wait for a few seconds.Tue, 07/27/2010 - 08:21 by Greg Sterling Forrester, late to the LBS party, tells most marketers to "wait and see" on Foursquare and other LBS apps/sites. The chief complaint is that adoption is not large enough for most large marketers to care and it's a mostly male audience according to the firm's survey data. AdAge covers the findings: Almost 80% of location-based service users are male. Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher.