In Facebook Apps, a Tipping Point. Today's Facebook Announcement Is All About Places. Location Labs :: Developer Portal. Here I Am - A Veriplace Demo. 59% of all App Downloaders use the Facebook App - Mobile App Usage - Web Analytics World Blog. » Growing a Mobile Coupon Business: A Conversation With Shooger. Mobile Local Media – BIA/Kelsey » Blog Archive » Innovation Amidst Commoditization: A Conversation With Gowalla.
Platform for publishers. Own your brand. With ChompOn's Group Buy platform, publishers can quickly embed group buying and flash sales into their existing site - or create a new service - all under their own brand, look, and feel. Basic setup only takes minutes, as the platform is installed through a customizable set of drop-in widgets. Data transferability is also important to us as we want to keep our platform open - we provide full access to your data, and you can copy out your users and/or deals at any time in Excel format or through our APIs (XML and JSON). Grow your audience and discover new monetization channels.
Unique to the ChompOn platform, publishers can leverage our network to source deals across one another, as well as grow out their customer base by distributing deals externally. All network features are optional, so publishers always have a choice. Respond to analytics and increase sales. Automate your deal emails. Provide secure payment processing and allow easy repeat purchases. Mobile Local Media – BIA/Kelsey » Blog Archive » Check-In Based Deals Really Do Work. Look What the Stork Dropped: A Year in the App Store. The first year being a developer in the App store has been a fun and educational experience. First off, it was probably only fun because I am not relying on income from my app to support my family. I have a day job that I like and don't plan on leaving to become a full-time developer. It is a hobby, the result of late nights and lunch hours, but I take great pride in my app Stork Drop.
Also, I have never had any unrealistic expectations about becoming an overnight millionaire. I do, however, strongly believe that I created a software product of value that could be sold. The App Store Is The Revolution, Not the iPhone If I might digress, I believe the App Store is a revolution unto itself. The App Store may be the first instance of an actual Global Marketplace.
A Brief History of Stork Drop The idea for Stork Drop was conceived when I tried to find a baby naming app in the App Store when my wife was pregnant. Enough Already, How Much Did You Make? 39pc of on-the-go consumers want location-based coupons: study. Four in 10 on-the-go consumers are interested in receiving coupons based on location Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through devices such as their mobile phones, according to JiWire. As location-based services become more prevalent, consumers are growing more comfortable with exchanging their whereabouts in return for targeted advertisements and promotional offers. JiWire found that there is a significant opportunity for brands to tap into location to drive foot-traffic and sales. “Think about the way advertisers are constantly thinking about marketing budgets, and directing resources for different portions of the purchase funnel,” said David Staas, senior vice president of marketing at JiWire, San Francisco.
“The top is introducing the brand, the middle is introducing specific products and services and the bottom is driving direct response from the consumers. “We’re entering the era of local media,” he said. AOL’s Patch Gives a Progress Report; The Implications for Hyperlocal. 10 Ways Geolocation is Changing the World ‹ Los Angeles ‹ Social Media Week. This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good.
Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. Mobile technologies will extend the global online network to anyone with a mobile device while enabling countless local networks to form in the real world. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Cautionary note: Privacy is the single biggest issue in the LBS industry. Shopkick. Forrester: Wait 'n' See on Foursquare. Tue, 07/27/2010 - 08:21 by Greg Sterling Forrester, late to the LBS party, tells most marketers to "wait and see" on Foursquare and other LBS apps/sites. The chief complaint is that adoption is not large enough for most large marketers to care and it's a mostly male audience according to the firm's survey data. AdAge covers the findings: Almost 80% of location-based service users are male. Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher. Forrester also found these location-app users to be influential . . . and they are especially receptive to mobile coupons and offers . . .
This small audience is still attractive to some marketers. To its credit Forrester does recommend that some brands and marketers go after this audience, which is acknowledged to be populated with influencers. Image credit: AdAge There are a number of LBS apps and mobile websites focused on local that are mainstream now (e.g., Google, Yelp, Yellowbook). Valpak testing mobile as part of direct mail offering - Mobile Marketer - Messaging. By Giselle Tsirulnik July 27, 2010 A mobile call to action on a local restaurant's direct mail piece Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.
Brooklyn, NY-based Chopstix Chinese restaurant is among one of the advertisers testing the program. “We already have a well-known and established print product and are currently testing SMS to help advertisers get more out of their programs with us,” said Amber DeBlieck, product marketing manager at Valpak, Tampa, FL. For the Chopstix promotion, consumers get a coupon sent to their phone when they first text in. The mobile call to action makes the restaurant’s direct mail program more measureable and more actionable. In the past, Valpak advertisers could only count on measuring coupon redemption. Chopstix, for example, has a database of loyal customers which is now part of its loyalty marketing program.
Final Take. Amazon, eBay Mobile Success Defies 'M-Commerce' Trend. Fri, 07/23/2010 - 08:25 by Greg Sterling The current state of mobile commerce -- purchases made on mobile devices -- is not dire but most users aren't buying things over their handsets. There are a number of semi-contradictory surveys and studies in the market about the health of m-commerce: In contrast to buying there is a great deal of "shopping" and price comparison lookups going on in stores on mobile devices. However there are two companies in particular that already have very healthy m-commerce businesses. The first, eBay, said that it was on track for $1.5 billion in sales from mobile devices in 2010. Yesterday Amazon reported second-quarter earnings that included more than $1 billion in global sales from mobile devices: In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device," said Jeff Bezos, founder and CEO of Amazon.com.
These are two strong and, in Amazon's case in particular, trusted brands. About. Oct 12, 2011: HootSuite Acquires Location-Based Marketing Tool Geotoko! Read More Here. Geotoko is a location-based marketing and analytics software platform for businesses and brands to run real-time location-based marketing campaigns. Businesses can create engaging mobile promotions (check-in deals, flash-mob deals, instant win games, loyalty programs etc) across multiple venues on existing location-based apps (Foursquare, Gowalla, Facebook Places) or integrate with their own mobile apps using the Geotoko API.
Geotoko then aggregates in-depth, real-time data across all the geo-social networks to deliver meaningful metrics, actionable insights and present a comprehensive view of real-world consumer behavior. Intuitive and affordable, Geotoko is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or agency. Geotoko was a Techcrunch Disrupt finalist in NYC in May 2010.
Adarsh Pallian Rasheed Akhtar. Mobile Spinach : Local Mobile Deals, Receive text message alerts of your favorite deals | mobilespinach.com. Foursquare’s Starbucks Mistake: Five Ways Foursquare Advertising. Foursquare, the geolocation social tool, has been a media darling as of late. Not only is it growing, but people innately understand the monetization model, which is not something you can say about every social site and tool. As people “check in,” or report where they are to their networks, Foursquare serves them offers from nearby businesses. It’s a win-win-win situation: Businesses can market to people who are able to immediately take action; Foursquare earns revenue; and users get valuable offers they can use. But Starbucks’ current program on Foursquare may kill the goose that lays the golden eggs (or at least demonstrate how that goose may die a slow, lingering death of neglect).
If you’re a Foursquare user, you’ve undoubtedly seen Foursquare offers, but for those who are not yet acquainted with the joys of mayorships, here is how it works: When you check in at a location, Foursquare will alert you when an offer is available in close proximity. SKYHOOK Wireless: Local Faves > Local Faves.