Consumer Ad Preference Management. CHART OF THE DAY: How People REALLY Use Twitter. Participants. Unique electronic signatures. ACEdge. Yahoo! economist rebuilds ad empire with 'Magic Formula' High performance access to file storage The magic is that there is no magic "What is really 'magic' about this is that it gave us a backdoor way to price three trillion different pieces of advertiser demand," McAfee says. The trick is that it doesn't actually price all three trillion categories. The formula reduces the calculation down to a pair of parameters per campaign — that's a total of 400 parameters for those 200 large advertisers — and it prices the ads with real-time bidding, mimicking an ad-exchange model. Yahoo! , in other words, bids on behalf of the advertisers. "The pricing is the outcome of the bidding, so we don't have to price everything in advance. The setup also gives Yahoo!
Before Yahoo! Preston McAfee The new setup — part of Yahoo!’ But the point of this new system — and this will be the case even when it integrates with Right Media — is to give the contract advertisers what they want before its snapped up by clever bidders on the exchange. Ads Preferences. Ad Interest Manager. To make our ads more relevant and useful for you, we make educated guesses about your interests based on your activity on Yahoo’s sites and services. Some of the ads we show you reflect these interests. You can opt out of interest-based advertising and content, scanning communications content for advertising purposes, the sharing of your information with partners for data matching and appends, and analytics data collection through partner sites altogether using the tools on this page.
Your choices within Ad Interest Manager do not affect interests you expressly declare to Yahoo elsewhere. Learn more. Your Interest Categories We use information about many of the pages you have visited, ads you have seen and clicked, and some of your searches on Yahoo to create interest categories that help us choose the kinds of ads and content you’ll see. You can edit or de-select categories here or opt out of interest-based ads, content, and other features altogether. Interest-based Ads: Your Activities. Consumers: opt out / preference manager. eXelate believes that consumer control is key to delivering a great browsing experience.
The data shown represents the information gathered based on the activity of this computer – not an individual user. This page is designed to give you, the consumer, transparency into the information marketers have discovered about your interests through eXelate’s service. To get a snapshot of what our marketing partners have defined as your interests, simply review the sections below.
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