Progressive Web App (PWA) – Advantages of a Progressive Web App. Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable than native apps and more user-friendly than the mobile web. Progressive Web App (PWA) puts the end-user first with few requirements in terms of speed, performance, and usability from a secure origin (HTTPS) for a safe experience. Progressive Web App (PWA) delivers an unparalleled rich mobile user experience on any web browser with similar native functions such as an iOS and Android app. In 2015, the term Progressive Web App was introduced by Frances Berriman and Google Chrome engineer Alex Russell.
Few Progressive Web App benefits are considerable: # Users can easily find and add websites or apps to their mobile and desktop home screen. How Progressive Web App (PWA) Works – Digital Analytics – Why Does Business Need Digital Analytics. Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your desired outcomes. Businesses should take digital analytics seriously because the Google algorithm updates keep changing to provide more relevant results.
Digital Analytics is an important part of any business’s digital marketing strategy for tracking and measuring traffic sources on all digital channels. Digital marketing is imperfect in the lack of digital analytics. Digital analytics deals with huge amounts of data from different sources. Digital Analytics is essential for measuring the success of a promotional campaign as well as to refine your messaging, design approach, and broadcasting channels.
Why Does Business Need Digital Analytics – Banner Ads – Tips to Create Highly Effective Banner Ads. Banner Ads are a type of online advertising that is used by advertisers to bring in traffic from other websites and networks. It’s a display ad wherein you can use images in different formats and can also add text. Banner Ads are very popular as they are noticed by people easily and enjoy good click-through-rates (CTR). These are generally placed at the top of webpages and are noticed better by people. Banner Ads are the placement of a small square or rectangular display or graphic ad on a website. When a visitor clicks on the ad, they are bought to the advertiser’s website. Websites leases space to ad networks and those ad networks serve displays within that space depending on a variety of targeting techniques.
Banner ads use various images such as JS, JPEG, or GIF which are enabled by technologies such as Flash, and Shockwave. Today banner ads can be displayed across desktop websites, mobile websites, and smartphone apps. Who am I talking to? Tips to Create Highly Effective Banner Ads – Bing Ads – Advantages & Best Practices in Bing Ads. Bing Ads are an online advertising service that allows reaching potential customers who use Bing, Yahoo, and AOL search engines. Bing Ads are like Google AdWords, but they have some differences where Bing search engine powers search on the Bing, AOL, and Yahoo networks. Bing advertising also enables advertisers to target their ads by confining them to a given set of demographics that helps websites direct the ads more effectively. Bing is the second popular pay per click on PPC platforms. Bing has a good amount of traffic to provide good results for PPC campaigns.
Bing’s market share has been consistently growing and providing a new opportunity for advertisers for expanding and diversifying the online reach. Bing’s platform PPC service allows you to show ads on both the Bing or Yahoo search engines and related networks. Bing ads were formerly known as Microsoft AdCenter and MSN AdCenter before Microsoft’s search engine was renamed to Bing in 2009. The Cost of Bing Ads – Pros of Bing Ads – Google Display Network (GDN) – A Complete Guide to Google Display Network. Google Display Network (GDN) is an advertising method that helps to reach people when they browse their websites, sharing videos, blogs, checking their Gmail account, and using mobile websites, or apps. Google Display Network (GDN) is considered as one of the most effective and profitable traffic sources and ads automatically appear on targeted audiences’ screen. Display advertising is a mode of attracting the audience of a website, social media platform, or other digital mediums to take a specific action.
Display ads are made up of text-based, image, or video advertisements that encourage the user to click-through to a landing page and to take action. Display ads are shown on websites, not on the search engines, and referred to as banner ads, image ads, and text ads as part of display advertising. Google AdWords is the partner advertising platform used by people that wish to post adverts via Google. Google Display Network (GDN) is an excellent way to increase incremental sales and traffic.
Banner Ads – Tips to Create Highly Effective Banner Ads. SEO is Dead and Content is King. Social is the New SEO. Content is king and SEO is dead, this truth is emerging. Is SEO dead? Search engine marketing experts are still workings to figure out how Google’s algorithm changes. Out of all the research that’s been done and the rankings that were tallied. The more content and the more relevant to your audience, the better. Content marketing has replaced SEO– content could be articles, infographics, videos, PDFs, pictures and anything else on the website, including pages.
Content marketing is website marketing, which is SEO, just by a different name. It is evident that with sites tanking, more and more small businesses will rely on PPC to get their websites and products out there to users. SEO isn’t dead. Don’t wait, get started creating keyword rich content that your audience will love today and watch your website excel. Google is moving away from SEO and link building, instead, they are focussing on rich content and backlinks to sprout up naturally.
It’s all about relationships. Social is the New SEO. Google Search Ads – Highly Influential Types of Google Search Ads. Google Search Ads as the name suggests the ones that show up when a user is searching for a specific item. Google Search Ads or Search Advertising or PPC Advertising is one of the easiest and low-budget ways to reach your targeted audience. Google is the world’s leading search ads provider and Google Search Ads are very effective.
Search ads are based on the clear need of the users rather than hidden information about what they might be after. Google Search Ads are quite simple, when your results page loads; there are ad boxes with relevant ads displayed next to organic results. Google Search Ads are cost-effective and help generate leads and increase sales by enabling businesses to appear on SERP for specific keywords. These search ads are shown directly into the search engine after the targeted keywords have been searched. The search ad campaign’s goal is to get customers to take action such as clicking on your ad or calling your business for more information. Dynamic Search Ads (DSA) – Advantages of Dynamic Search Ads. Dynamic Search Ads are one of the newest additions to Google AdWords to offer an easier way for advertisers to target the larger groups.
Google started Dynamic Search Ads (DSA) in Google AdWords in October 2011 with a bold move to indicate a change in the paid search results for the future. Dynamic Search Ads are effective to target broad searches that are relevant to your products or services or brand. Dynamic Search Ads aim to allow regular webmasters and advertisers to promote their website using existing data to find new customers. Dynamic Search Ads (DSA) helps to increase the visibility of your campaign and fill in the gap of existing campaigns.
There are no keywords in the DSAs campaigns and the ads are triggered on the relevancy of the content that matches the search query of the users. Google uses its organic indexing technology to crawls the advertiser’s website and automatically display ads that are relevant to the webpages. How to Target Dynamic Search Ads (DSA) – Google Shopping Ads – A Quick Guide to Google Shopping Ads. Google Shopping Ads are a huge opportunity for all e-commerce stores and changed the landscape in online advertising over the past years. Google Shopping Ads are product listings ads that are displayed across Google’s search and shopping results. Google Shopping Ads is a great idea in the digital age because customers are much likely to rely on Google to find information about products.
Google Shopping Ads acts as an online price comparison platform when customers see online information about any products that deeply influence purchase decisions. It also allows people to search for products on different online websites, and compare prices. Google Shopping Ads campaign is different from Google AdWords’ text, and image ads. Shopping ads are useful because they show-off a product with a price and a good quality image. Product ads appear at the top of the search engine listings, and searchers look them most. # The Image Search includes only Image, Price, and Merchant Center. Google Merchant Center (GMC) – Tips for Optimization of Google Merchant Center.
Google Merchant Center (GMC) has become one of the most standard e-commerce platforms on the Internet, and it’s a key part of running Google Shopping Ads. Google Merchant Center (GMC) is a great platform to upload your product information to make your products available to Google Shopping Ads. Google Merchant Center (GMC) is a significant e-commerce marketing tool that helps to upload your product listings that can be used for Google Shopping Ads, Google Products Ads, and other Google services. Google Merchant Center (GMC) is a quick presentation of your products and reaching the customers at the last step of the purchasing path.
You’ll be displaying your products directly in Google Search Ads by linking Google AdWords to Google Merchant Center account. Shoppers can see both your online store and online inventory through Google Shopping Ads. Google shopping ads are created after setting up the Google Merchant Center account, and Google AdWords campaign. —— adding an HTML Tag on your website. 7 Ways To Drive Social Media Traffic To Your eCommerce Website. In today’s world, many people use social media. From a child to an elderly person, you will find them on at least one of the social media platforms. Though there are different ways or reasons why they use social media. Social Media are web-based platforms that allow different users to interact with each other. Social Media are a popular and quickly growing knowledge interaction outlet where people are free to gain information as well as express their own thoughts.
They enable users to create and share information. Some of the dominant international sites include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. In our busy lives, social media not only brings a breath of relief for a few minutes but also makes us energized to focus on what we were doing afresh. One of the important aspects of the same is that it helps us to reconnect to those with whom we lost touch once. Just like truth spreads fast so do the fake-news and rumors. One of the ways to do that is through social media. Why we always talk about Importance of Technical SEO? If you own a website and want to achieve digital success then you must have a strong SEO foundation. This article contains all the dos and don’ts of technical search engine optimization that should be followed if you want to thrive in the digital era of 2021. SEO marketing services have progressed to a great extent over the past few years.
But in 2020 due to the global trade downfall, there have been huge losses faced by business owners across the globe which has also affected digital marketers. Frequently changing consumer choices, a shift in trends and styles, and advancing digital algorithms have become a major challenge for all marketers. So these SEO foundations are the need of the hour if you want your website to be a success. If you are worried about the downfall in your page visitors or ranking of your search, then your SEO might be lacking some things which you need to focus on.
So to enhance the performance of our website and be ahead of the curve, let’s learn more about SEO. Facebook: Good Or Bad For The Business on Facebook? Facebook is a social media platform that was developed with the motive of connecting people. In the year 2004, it was introduced by Mark Zuckerberg. Facebook allowed you to post photos and videos on your timeline and chat or relate to people worldwide. A total of 2.45 billion accounts are active on Facebook today. Facebook is a popular social networking platform for youth all over the world. Every registered user has their Facebook page wherein they can post pictures, videos, gifs, etc. visible to their friends. The app has also made a significant impact on many businesses. It helps people make marketing strategies for a company and is an excellent source of product promotion, services, and business. People post photos of their products with their information, and they get contacted by customers.
This is why it became a good option for small businesses to emerge because it is also considered the king of social media, with 60.7% of internet users using the app. Facebook And Business 1. 2. 3. Is Facebook Still Relevant For Promoting Your Business? Your Facebook Page is regularly the focal center for your whole online media showcasing presence as a business. It’s an essential strategy for revelation, with clients both eagerly prescribing organizations to their companions, drawing in with your substance, and individuals discovering you through the hunt bar. Here, potential and existing customers can discover key data about your business, including a connection to your site, long stretches of activity, and even a statement of purpose.
In this manner, your Facebook Page can be staggeringly helpful in both contacting new crowds and setting up associations with current supporters. To exploit these advantages, in any case, individuals need to really have the option to discover your page. Some advantages of using Facebook as a promoting ground: 1. Unquestionably, Facebook offers sponsors one of the biggest client bases. Regardless of to whom your business caters, you ought to have the option to locate your ideal crowd profile on Facebook. 2.
How to Utilize Social Media to Gain More Customers. It is straightforward why individuals are active on online media. For advertisers, the possibility to develop their business through these organizations is interminable. Facebook, Twitter, Pinterest, Instagram, Google+ – these are a portion of the superb organizations each organization, huge or little, youthful or set up, requirements to have an active presence. It is presently unforgivable for any business that needs to flourish, not to be tweeting! Furthermore, presently we are being presented to an ever-increasing number of social commercials.
As I complete my wake-up routine of tasting espresso and looking through my Instagram feed, I currently notice supported advertisements showing up in the middle of separated pictures of view and food. It is difficult to visit one’s Facebook news channel without flying into a couple of convincing advertisements en route. When you upgrade your social media for progress, you won’t just acquire faithful brand advertisers. A few techniques include: