From Givenchy and Alexander Wang, Competing Visions of New York. Photo On Sept. 11, as the sun set over the Hudson and bathed in silver and rose, Givenchy held a fashion show on Pier 26, on the far western edges of TriBeCa, in the shadows of the skyline. The decision, when first announced, seemed tone deaf. After all, fashion, especially very expensive fashion, with its implied frivolity and self-indulgence (and self-aggrandizement) is generally seen as occupying the opposite extreme from tragedy and sacrifice. To juxtapose the two was to invite public opprobrium. Especially because Givenchy is based in Paris and had come to New York to celebrate the opening of a new temple to consumption (i.e., store), as well as the designer Riccardo Tisci’s 10th anniversary at the label. Nominally the subject was lingerie-meets-tuxedo dressing, masculine and feminine, but on a more abstract level it was oppositions, good and evil, and the endless choices we face in these areas every day.
Continue reading the main story Slide Show Continue reading the main story Ms. Mr. Researchers dig into why global consumers buy luxury goods. 10:13 a.m., Feb. 6, 2013--A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the same suitcase at the company’s store on New York’s 5th Avenue for the equivalent price in dollars, $3,000. Why? What motivates their purchases? And, do those motivations hinge on their location? That is precisely what University of Delaware researcher Jaehee Jung and her collaborators at universities in nine other countries sought to answer. Their findings published recently in the journal, Psychology & Marketing, compared consumers’ perceptions of luxury. Despite the glum worldwide economy, luxury goods are selling well. In the U.S. it’s about hedonism. “American consumers generally buy goods for self fulfillment, rather than to please others,” she said.
Jung surveyed American college students. Hedonistic tendencies may be creeping into countries with developing economies. Article by Andrea Boyle Tippett. Adidas Investors Push for External Chief to Replace Hainer | News & Analysis. HERZOGENAURACH, Germany — As Adidas AG’s search for a new leader enters its eighth month, some investors say that only an outsider can provide the shakeup the sportswear maker needs to close its longstanding gap with Nike Inc. An external successor to Chief Executive Officer Herbert Hainer would be best placed to help the German company catch up with its American rival, according to Southeastern Asset Management Inc. and Union Investment. Hainer, 61, has been at the helm since 2001, making him the longest-serving CEO in Germany’s benchmark DAX Index. “We clearly favor someone from the outside,” said Ingo Speich, a fund manager at Union Investment in Frankfurt, which holds about 1 percent of Adidas. “We want a radical new start.
The old establishment has to go.” Germany’s Manager Magazin reported Thursday that Henkel AG CEO Kasper Rorsted has spoken to Adidas about the role. “We think Adidas should also look at external candidates,” said Cobb. Internal Candidates. Burberry to Unveil New Collection on Snapchat Amid Digital Push | News & Analysis. LONDON, United Kingdom — Burberry Group Plc will extend its digital reach next week as the luxury-goods brand reveals its spring/summer collection on Snapchat. The initiative, timed to coincide with London fashion week, will give the UK company access to Snapchat’s more than 100 million active users who watch more than 4 billion videos every day. Burberry’s collection will appear on its Snapchat channel at 7 p.m. on Sept. 20, and disappear 24 hours later after a runway show, the trenchcoat maker said in a statement Friday. Snapchat Inc. is a new challenger in the social-media world, allowing mobile users to send pictures that disappear seconds later.
Burberry is plowing money into digital initiatives, this week introducing a channel on Apple Inc.’s music service with the aim of widening its influence and reinforcing its image as a purveyor of cool. By Andrew Roberts; editors: Matthew Boyle, Paul Jarvis, Kim McLaughlin. Luxury brands can be their own worst enemy. Another beneficiary of consumers' lust for name-brand goods at a discount are traditional retailers, who are opening outlet shops to reach a broader swath of customers. Widely recognized as a leader in this area is Nordstrom, which operates 183 Rack outlet locations and counting. The department store has repeatedly said that these stores serve as an entry point for people who don't yet shop at its full-price locations. On its August earnings call, Nordstrom said that last year, 1 million Rack customers started shopping at its full-line stores or website for the first time.
Additionally, co-president Blake Nordstrom said the Rack business represents the retailer's biggest source of new customers, attracting around 4 million of them in 2014. Though these figures alone could tempt other retailers to develop a similar strategy, Pam Danziger, founder of Unity Marketing, warned that luxury brands need to first think through the potential harm it could do to their brand equity. Why Do We Buy Luxury Brands—and How Do They Make Us Feel? What does the rise of digital marketing mean for luxury brands? | Marketing luxury goods (Feb 15) The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind. “The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins, speaking at a seminar hosted by the Guardian and held in association with Harrods Media. An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology.
Digital interaction was a feature of the event itself, as audience members participated through an iPad app, submitting questions and voting on which ones should be addressed by the panel. The automotive industry is an example of the profound change wrought by digital, said Laura Schwab, marketing director at Jaguar Land Rover. “The amount of times people actually go to a car dealership has diminished. “We do no big bulk emails,” said Schwab.
Fashion Taps Into the Spiritual Side of Things -- The Cut. The monks were waiting for the C train. After Prabal Gurung's dramatic, stirring show on Sunday night, which opened with said Nepalese monks chanting a prayer of gratitude, I noticed them on the opposing track. They were a vision of self-possessed calm in the urban jumble of Fashion Week: irate Post Office customers confused by the goings-on at Moynihan Station, looky-loos trying to get a glimpse of Tyga outside Jeremy Scott, fashion assistants standing outside parties pulling "Don't you know who I am? " tantrums to everyone's secondhand embarrassment. Gurung's statement was a profound and personal one, spurred by his affection for his home country and the tragic earthquake it suffered this year. But he wasn't the only one to assert something a bit deeper than the gloss and sheen that coat most runway shows.
Why all this grasping toward the sacred? Or the huge luxury conglomerates that tout their embrace of sustainability and women's rights. Fashion's luxury brands are trying their luck in smaller British cities in a bid to boost sales | Business Analysis & Features | News | The Independent. Falling gold price a ‘positive’ for luxury brands. Inside Tiffany's plan to rebuild its luxury watch business - Fortune. It’s not every day that a 178-year-old company gets to be an upstart again. Yet that’s exactly what high-end jeweler Tiffany & Co. TIF 0.60% is, following the recent launch of its CT60 line of luxury watches. It is Tiffany’s first major new collection of timepieces in years. Four years ago, a bitter feud with onetime partner Swatch ended a joint venture that had been intended to make Tiffany a major luxury-watch player again. Now the New York City company is attempting yet another comeback, this time with the CT60 collection.
The CT60 pieces take their name from the initials of company founder Charles Lewis Tiffany and the 60 seconds in a New York minute. They range in price from $4,250 to $19,000 and hark back to Tiffany’s long watchmaking history. The line is inspired by the Tiffany watch that President Franklin Delano Roosevelt got for his birthday in 1945 and that he is seen in photographs wearing at the Yalta Conference a few months before the end of World War II.
Perhaps not. Thom Browne, Upside Down | Fashion Show Review, Spring 2016. NEW YORK, United States — Thom Browne’s show for Spring 2016 was a perfect paradox: one of his most commercially accessible collections, one of his most perverse presentations. He manifested his topsy-turvy world in a set where a child’s bicycle, a white picket fence, a hedge — icons of suburbia — were actually stuck to the ceiling. When the models appeared, they were dressed as Browne’s idea of innocence, their school-girlish braids sticking straight upwards in horns of human hair, as though they too were suspended upside down. The show was its usual stately, ceremonial self, the girls proceeding at a glacial pace around the venue until they took their places at desks, set in the framework of a prairie schoolhouse in the centre of the set. Teacher was conspicuously absent, though — in a detail straight from the land of Oz — a pair of legs jutting out from under the building suggested it may have landed on him as it righted itself.
Urban Surf Surprises at Victoria Beckham | Fashion Show Review, Spring 2016. NEW YORK, United States — When Victoria Beckham is papped in the papers, she is more likely to be passing through an airport than anywhere else. The woman travels. And that experience infused her Spring collection. “I’ve been in a good place,” she said. No place in particular, she insisted, though she’s constantly on the move between homes in LA and London, and she’s been spending a lot of time in South Africa in her capacity as an International Goodwill Ambassador for UNAIDS.
No, said Beckham, it was more about place as a state of mind, defined by movement, fluidity and lightness. Still, parts foreign did make their presence felt, here an exaggerated gingham with a Caribbean flavour, there a print that had a hint of African kente cloth, and an image of surfers as the visual motif of the collection. It’s certainly true that she herself has always had a look: precise, somewhat formal. It was gratifying to see Beckham feeling freer and more playful with her designs. Patricia Field interview: The costume designer has dressed Carrie Bradshaw and Caitlyn Jenner - Features - Fashion - The Independent. The customer was Caitlyn Jenner. The most famous transgender person in the world had been been recommended to Field by a mutual friend. "I'd never met her," Field tells me when we talk in her colleague's Garment District studio.
"I quickly had to get a little feel for her, but my friend was very helpful in that sense. We were trying on clothes and seeing what she liked and felt good in. It was a great experience for me – she's very open, down-to-earth, appreciative. Really, what she's doing is quite a thing – she's handling it beautifully. " The appreciation was mutual. Loading gallery In pictures: The best fashion films 1 of 11 Field must have got her role as wardrobe mistress right once again. Field's long, slow drawl reflects both a lifetime spent in New York and her fondness for cigarettes. Field is dressed in a casual combination of khaki trousers, mannish flat shoes and a sleeveless blouse. Luxury brands & Social media. Alta Moda’s Luxurious Fashion Show.
Four days will quickly steep themselves in night;Four nights will quickly dream away the time. Stefano Gabbana, the fashion designer, leaned on the railing of his yacht, the Regina d’Italia, and smiled. His neighbors in the Portofino marina were enjoying an early-evening aperitivo on the deck of the Ester III—an enormous vessel, with a helipad on top and a transparent-frame swimming pool on the lower deck, that had drawn admiring stares from pedestrians on the quay all afternoon. The neighbors waved; he waved back. “A client,” he said, with the air of confiding an obvious secret. It was a Wednesday evening in July, the week after most French and Italian haute-couture houses had defied a heat wave in Paris to show their latest collections.
The client on the neighboring yacht, a Russian woman who was relaxing with her family in the fading light, had sailed into Portofino to see the results of Alta Moda’s work. “These people live in another world,” Gabbana observed. What masque? Why Live Streaming Is the Future of Fashion Week. Ever since IMG, which owns NYFW, began streaming shows in 2011, viewers have been tuning in in droves.
"Streaming has become an important part of how consumers understand brands," says Matt Edelman, IMG's head of digital operations and marketing solutions. "It gives designers remarkable reach to audiences and helps build trust. It also generates a unique way to excite them beyond in-person experiences. " Years ago, Fashion Week was a private, exclusive event open only to those who worked with or wore the collections — store buyers, fashion editors, top clients, the occasional celebrity.
Paper invites were sent out, and access was granted just to the names on guest lists. Photo: Vittorio Zunino Celotto/Getty Images "Fashion has always been a closed, elitist industry, and shows used to be for a very small percentage of people," notes Kelly Cutrone, founder of PR firm People's Revolution. "The stream is totally worth it to us," says Plenge. However, the costs are considerable. Could Givenchy’s Public Show Set a New Template? | News & Analysis. NEW YORK, United States — On Friday evening here in New York, Givenchy designer Riccardo Tisci staged a powerful runway spectacle, embedded with Marina Abramović-directed performance artworks with titles like "Trees to Give Support and Life Force” and “Ladder to Remind Us of the Cycle of Life and Love.”
Held on the anniversary of 9/11, in clear view of the Freedom Tower, the show featured 88 looks from couture and ready-to-wear, as well as music from six cultures — from Buddhist chanting to Ave Maris Stella — and conveyed an unmistakable message of love and global unity. “The event that we are creating together is about forgiveness, inclusivity, new life, hope and, above all, love,” read show notes written by Abramović. Did it work? And could the Givenchy event set a new template for the industry, at a time when fashion shows are increasingly seen as consumer marketing events? Steven Kolb, president and chief executive officer, CFDA Tim Blanks, editor at large of The Business of Fashion.
Fashion Shows & Accessories, Fragrance & Beauty, Fine Jewellery & Watches. Marc Jacobs - Official Site. Official website. Trouble bubbles off the catwalk for luxury brands. London Fashion Week kicks off this Friday but luxury firms have other worries on their minds Friday marks the start of London fashion week, when luxury brands flaunt their Spring/Summer collections on the catwalk and throw champagne-fuelled parties to celebrate the arrival of the next fashion season. But behind the scenes, the party mood is more subdued as luxury companies nervously assess how great an impact the ongoing economic slowdown in China and the knock-on effect on European markets will have on their sales.
The central bank’s decision in August to try and boost flagging exports by devaluing the renminbi added fresh woes to what has already been a challenging two years following the government’s clampdown on gift-giving and the pro-democracy protests in Hong Kong. And with 30 per cent of sales on average derived from Chinese spenders, the impact that any volatility in the world’s biggest economy can have on the sector is significant. Shop NET-A-PORTER.COM - The world's premier online luxury fashion destination | NET-A-PORTER.COM | Luxury Designer Fashion | Women's designer clothes, shoes, bags & accessories.
New Guidelines on Models' Rights Aim to Fix Industry Wrongs. PRADA - OFFICIAL WEBSITE. Luxury Brands Using Social Media Marketing Online «FMM. Luxury Brands, Social Networks and Building Communities «FMM. British luxury goods market set to double. Chic or not chic? The Apple Watch Hermes | Fashion. Luxury brands must redefine the way they do business | Media Network. Will Mass Customisation Work For Fashion? | Intelligence. Christian Louboutin Lipstick Launch - Fall Beauty Trends.
Atmospheric Reentry millinery fashion collection by Maiko Takeda. How Premium Fashion Brands Are Maximizing Their Social Media ROI.