From Givenchy and Alexander Wang, Competing Visions of New York. Photo On Sept. 11, as the sun set over the Hudson and bathed in silver and rose, Givenchy held a fashion show on Pier 26, on the far western edges of TriBeCa, in the shadows of the skyline.
Researchers dig into why global consumers buy luxury goods. 10:13 a.m., Feb. 6, 2013--A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram.
A continent away, another woman purchases the same suitcase at the company’s store on New York’s 5th Avenue for the equivalent price in dollars, $3,000. Why? What motivates their purchases? And, do those motivations hinge on their location? Adidas Investors Push for External Chief to Replace Hainer. HERZOGENAURACH, Germany — As Adidas AG’s search for a new leader enters its eighth month, some investors say that only an outsider can provide the shakeup the sportswear maker needs to close its longstanding gap with Nike Inc.
An external successor to Chief Executive Officer Herbert Hainer would be best placed to help the German company catch up with its American rival, according to Southeastern Asset Management Inc. and Union Investment. Hainer, 61, has been at the helm since 2001, making him the longest-serving CEO in Germany’s benchmark DAX Index. “We clearly favor someone from the outside,” said Ingo Speich, a fund manager at Union Investment in Frankfurt, which holds about 1 percent of Adidas. Burberry to Unveil New Collection on Snapchat Amid Digital Push. LONDON, United Kingdom — Burberry Group Plc will extend its digital reach next week as the luxury-goods brand reveals its spring/summer collection on Snapchat.
The initiative, timed to coincide with London fashion week, will give the UK company access to Snapchat’s more than 100 million active users who watch more than 4 billion videos every day. Burberry’s collection will appear on its Snapchat channel at 7 p.m. on Sept. 20, and disappear 24 hours later after a runway show, the trenchcoat maker said in a statement Friday. Snapchat Inc. is a new challenger in the social-media world, allowing mobile users to send pictures that disappear seconds later.
Burberry is plowing money into digital initiatives, this week introducing a channel on Apple Inc.’s music service with the aim of widening its influence and reinforcing its image as a purveyor of cool. Luxury brands can be their own worst enemy. Another beneficiary of consumers' lust for name-brand goods at a discount are traditional retailers, who are opening outlet shops to reach a broader swath of customers.
Widely recognized as a leader in this area is Nordstrom, which operates 183 Rack outlet locations and counting. The department store has repeatedly said that these stores serve as an entry point for people who don't yet shop at its full-price locations. On its August earnings call, Nordstrom said that last year, 1 million Rack customers started shopping at its full-line stores or website for the first time. Additionally, co-president Blake Nordstrom said the Rack business represents the retailer's biggest source of new customers, attracting around 4 million of them in 2014. Though these figures alone could tempt other retailers to develop a similar strategy, Pam Danziger, founder of Unity Marketing, warned that luxury brands need to first think through the potential harm it could do to their brand equity. Why Do We Buy Luxury Brands—and How Do They Make Us Feel? What does the rise of digital marketing mean for luxury brands? The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind.
“The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins, speaking at a seminar hosted by the Guardian and held in association with Harrods Media. An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology.
Digital interaction was a feature of the event itself, as audience members participated through an iPad app, submitting questions and voting on which ones should be addressed by the panel. The automotive industry is an example of the profound change wrought by digital, said Laura Schwab, marketing director at Jaguar Land Rover. Fashion Taps Into the Spiritual Side of Things. Fashion's luxury brands are trying their luck in smaller British cities in a bid to boost sales. Falling gold price a ‘positive’ for luxury brands. Inside Tiffany's plan to rebuild its luxury watch business - Fortune. It’s not every day that a 178-year-old company gets to be an upstart again.
Yet that’s exactly what high-end jeweler Tiffany & Co. TIF 0.60% is, following the recent launch of its CT60 line of luxury watches. It is Tiffany’s first major new collection of timepieces in years. Four years ago, a bitter feud with onetime partner Swatch ended a joint venture that had been intended to make Tiffany a major luxury-watch player again.
Now the New York City company is attempting yet another comeback, this time with the CT60 collection. Fashion Show Review, Spring 2016. NEW YORK, United States — Thom Browne’s show for Spring 2016 was a perfect paradox: one of his most commercially accessible collections, one of his most perverse presentations.
Urban Surf Surprises at Victoria Beckham. NEW YORK, United States — When Victoria Beckham is papped in the papers, she is more likely to be passing through an airport than anywhere else.
The woman travels. Patricia Field interview: The costume designer has dressed Carrie Bradshaw and Caitlyn Jenner - Features - Fashion - The Independent. Luxury brands & Social media. Alta Moda’s Luxurious Fashion Show. Four days will quickly steep themselves in night;Four nights will quickly dream away the time.
Stefano Gabbana, the fashion designer, leaned on the railing of his yacht, the Regina d’Italia, and smiled. His neighbors in the Portofino marina were enjoying an early-evening aperitivo on the deck of the Ester III—an enormous vessel, with a helipad on top and a transparent-frame swimming pool on the lower deck, that had drawn admiring stares from pedestrians on the quay all afternoon. The neighbors waved; he waved back. “A client,” he said, with the air of confiding an obvious secret. It was a Wednesday evening in July, the week after most French and Italian haute-couture houses had defied a heat wave in Paris to show their latest collections. Why Live Streaming Is the Future of Fashion Week. Ever since IMG, which owns NYFW, began streaming shows in 2011, viewers have been tuning in in droves. "Streaming has become an important part of how consumers understand brands," says Matt Edelman, IMG's head of digital operations and marketing solutions. "It gives designers remarkable reach to audiences and helps build trust.
Could Givenchy’s Public Show Set a New Template? NEW YORK, United States — On Friday evening here in New York, Givenchy designer Riccardo Tisci staged a powerful runway spectacle, embedded with Marina Abramović-directed performance artworks with titles like "Trees to Give Support and Life Force” and “Ladder to Remind Us of the Cycle of Life and Love.” Fashion Shows & Accessories, Fragrance & Beauty, Fine Jewellery & Watches. Marc Jacobs - Official Site. Official website. Trouble bubbles off the catwalk for luxury brands. London Fashion Week kicks off this Friday but luxury firms have other worries on their minds Friday marks the start of London fashion week, when luxury brands flaunt their Spring/Summer collections on the catwalk and throw champagne-fuelled parties to celebrate the arrival of the next fashion season.
But behind the scenes, the party mood is more subdued as luxury companies nervously assess how great an impact the ongoing economic slowdown in China and the knock-on effect on European markets will have on their sales. The central bank’s decision in August to try and boost flagging exports by devaluing the renminbi added fresh woes to what has already been a challenging two years following the government’s clampdown on gift-giving and the pro-democracy protests in Hong Kong.
And with 30 per cent of sales on average derived from Chinese spenders, the impact that any volatility in the world’s biggest economy can have on the sector is significant. Shop NET-A-PORTER.COM - The world's premier online luxury fashion destination New Guidelines on Models' Rights Aim to Fix Industry Wrongs.
PRADA - OFFICIAL WEBSITE. Luxury Brands Using Social Media Marketing Online «FMM. Louis Vuitton - Ad Campaign. Luxury Brands, Social Networks and Building Communities «FMM. British luxury goods market set to double. The British luxury market is in rude health. Chic or not chic? The Apple Watch Hermes. Luxury brands must redefine the way they do business. There were times when China was the holy grail for global retailers.
Will Mass Customisation Work For Fashion? Christian Louboutin Lipstick Launch - Fall Beauty Trends. Atmospheric Reentry millinery fashion collection by Maiko Takeda. How Premium Fashion Brands Are Maximizing Their Social Media ROI. Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles.