Astrum’s Ashwani Singla inducted into PCRI Hall of Fame. Public Relations Council of India (PRCI) inducted Ashwani Singla, Founding Managing Partner of Astrum, into its Hall of Fame at its 11th Global Conclave held in Bangalore from March 3-5, 2017. Singla is also former Asia MD of Penn Schoen Berland, and CEO of Genesis Burson-Marsteller. On his induction into the PRCI Hall of Fame, Ashwani said, “I am grateful to the members of the PRCI for this rare honour.
This recognition really belongs to my outstanding colleagues, clients, friends and my family; it is their faith and belief in me that has led to this recognition.” MB Jayaram, President, PRCI, commented, “Ashwani has played a stellar role in shaping the course of the industry over the last two decades, his professionalism and his continuing focus in developing the next generation of practices has contributed to the respect and trust he enjoys with clients and colleagues.” PRCI inducts Ashwani Singla of ASTRUM into their ‘HALL OF FAME. PRCI inducts Ashwani Singla of ASTRUM into their ‘HALL OF FAME’ : Recognizes the role played in shaping the best practices for over two decades Announcement | March 17, 2017 Public Relations Council of India (PRCI), the oldest and most well established body representing practicing Public Relations professionals in India inducted Ashwani Singla, into its Hall of Fame at its 11th Global Conclave held in Bangalore, Karnataka, India, from March 3-5th2017.
Ashwani is the Founding Managing Partner of Astrum, India’s only specialist science based reputation management advisory, former Asia MD of Penn Schoen Berland & CEO of Genesis Burson-Marsteller. On his induction into the PRCI, Hall of Fame, Ashwani says, “I am grateful to the members of the PRCI for this rare honour. This recognition really belongs to my outstanding colleagues, clients, friends and my family; it is their faith and belief in me that has led to this recognition.” About Ashwani About PRCI. Corporate Governance Management by Astrum. We help you establish best board practices with independent directors Good Governance, or the lack of it, has been the single most important reason for destruction of shareholder value and corporate reputation. Good governance, the mantra of the elected representatives, has to be the cornerstone of any governance strategy today. The flattening of information hierarchies, the rise of the social media and activism by shareholders, combined with stringent regulations by the government, has put corporate behaviour under a microscope.
Corporate Governance and Board Performance are not just desirable – they are essential to a strong corporate reputation. Our advisory board members — Nitin Gupta, Chairman of Argus Partners, and Sandip Das, Former MD of Maxis Communication, Malaysia – lead our Corporate Governance Services. Apart from helping you deal with a range of issues, they would also ensure that the ‘Achilles Heel’ of many a corporation does not become yours. Board Practices Benchmarking. Political & Election Campaign Strategies by Astrum. There is no second prize for losing an election. We help you win. In an election campaign, there is no consolation for being a runner-up. Winning is everything. Understanding your voter and connecting with them is the X-factor. As your campaign strategists, we use our unique polling methodology to generate insights and chart out a campaign that persuades voters to vote for you. We help you fathom the voters’ need – what would persuade them – and the most effective way to reach out to them.
Our specializations in include:a. B. C. D. Corporate Affairs Management by Astrum. We support you in promoting legitimate business interests in a professional and ethical manner. Our corporate affairs advisory comprises policy experts, former civil servants and advocacy specialists, skilled and proficient to advise CEOs on the impact of political, social and economic developments, and how to strategically reposition their companies in this context.
This includes support in securing and promoting legitimate business interests by engaging policy makers, regulators and key influencers in an ethical manner. a. Government Relations The evolving political and policy landscape not only requires companies to constantly reassess their business mode, but also offers new opportunities. It is important therefore to develop insights into the thinking of the executive and the legislature to understand the prevailing policy environment and the expected developments. b. Astrum - Crisis Communication Service. Corporate Reputation Management Services by Astrum. Our reputation campaigns engage the most important Business Influentials™ to create advocates. Our corporate reputation campaigns go way beyond media relations by engaging with the most important Influentials™ for your company. Be it online, mobile or traditional media, or above-the-line/below-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists. a.
Thought Leadership/ C-Suite Positioning Leadership with a point of view and a vision for the industry earn respect and admiration of your audience. Our counsellors develop owned, paid and earned keynote and contributory opportunities across media, government, academia and business forums in order to make you the first among equals. b. C. D. Astrum - Crisis Communication Planning. Crisis & Issues Communication News is 24X7. Is your Crisis Plan the Same? We help you to safeguard your reputation when you need it the most Crises are ubiquitous, and when they strike, the management’s confidence and the company’s reputation takes a beating. Astrum has the expertise in preparedness and planning to safeguard your reputation in your hour of need. We convert ‘in-place’ crisis response protocols to being ‘in-use’ consistently. Crisis Communication Planning by Astrum. India's Top Corporate Reputation Management Service Provider - Astrum.
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Reputation Benchmarking & Measurement We identify the unique drivers of your reputation, benchmark your current performance and establish a baseline to track progress and measure the impact of the reputation campaign through our Reputation Health Index™ and Net Advocacy Score™. India's Best Reputation Management Consultants - Astrum. Good reputation is the topmost priority of a Chief Executive It takes years of hard work to build a good reputation, be it a company, an individual or a political entity.
But that goodwill can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour. Reputation Management is no longer about mere good publicity. Reputation Management services have to be holistic and insight-driven. A profound understanding of the audience mind set, a clear narrative, driven through persuasive communication across multiple platforms and mediums, are the key to shaping opinion in an ethical manner.
Best Reputation Management Company in India - Astrum. Public Advocacy Service by Astrum. We help governments engage constituencies in a planned and sustained manner Today governments need to consistently and continually connect, communicate and engage with citizens to make them aware of the initiatives taken for their welfare and prosperity. Integrating economic and social development with good governance is the key to a government that is seen as “of the people, by the people, and for the people.” Our specializations include:a. Public approval tracking We use sophisticated research tools and methodologies to ensure that you always have a finger on the pulse of your voter’s sentiment. We not only help you ascertain the effectiveness of your governance and development agenda, but also enhance the shape of the programme and policies based on voter feedback. b. C. Corporate Governance Consultants by Astrum. Political & Election Campaign Strategies by Astrum.
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