10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.
Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. It is a visual niche social network that is proving to be a driver of significant traffic driver for image rich eCommerce sites. Here are some tips from ZOG Digital when it comes to Pinterest and your business: 1. Create a content strategy that is centered around the lifestyle of your target audience. 2. Define your goals. 3. 4. Google LOVES Pinterest! Infographic: The Astounding Power Of Pinterest.
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.
That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller. In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse.
And third, major brands are getting in on the act. Click to enlarge. Due to a fact-checking error, this article previously included Dribbble in the chart of companies inspired by Pinterest’s grid layout. Creating Perfect Marketing Pins For Pinterest. There’s no doubt Pinterest is a promotional platform to consider.
So far, its extraordinary growth has been without comparison, and many people foresee Pinterest becoming one of the most powerful giants within social networking. It somewhat is already, but there are still things that the people behind it are tinkering with in order to perfect its performance and yield. As we all know, so far the platform has been a forum for sharings of fashion, food and inspirational quotes. However, slowly but surely, there is more content being submitted and shared through this visual social networking service. For business, it could have a profound impact on your reach, but it all depends on whether or not you know what you’re doing when it comes to creating perfect marketing pins. The skills and knowledge necessary when creating perfect marketing pins aren’t always clear and easy to learn. On a service like Pinterest, the picture you use is of course 80% of the share.
Via: [visual.ly] Marketing / How Pinterest Is Changing Website Design Forever. Pinterest gains social traction. It's bad for a tech startup when the founder wakes up to a barrage of emails saying the website crashed, or some part of it is broken.
But Ben Silbermann, the West Des Moines native and founder of social media site Pinterest, said there's something even worse: silence. Which is what greeted him when a Pinterest iPhone app went down earlier this year. "It's a hundred times worse to wake up to nothing, because no one noticed," he said, laughing. Those days are over. Time magazine called Pinterest — a website where users post collections of images of their favorite food, clothes, places and everything else — one of the five best social media sites of 2011, along with Google-Plus and Klout. But Silbermann isn't getting ahead of himself. The soft-spoken 29-year-old believes Pinterest fills a need on the Internet for people to express themselves. Silbermann was not an instant entrepreneur. "As a kid, I always idolized entrepreneurs," Silbermann said.
Love of collecting leads to Pinterest. How Pinterest Changed Website Design Forever. Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.
The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for NYTimes.com. "It puts the ball back in the user's court," muses Andrew Beck, a web designer at Blue Fountain Media. "It flattens the information hierarchy," describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen.
Though the hot Palo Alto startup is staying mum about its user numbers, one study found it drives more traffic to websites than Google+, YouTube and LinkedIn combined. As it has gained in popularity, so too has its unusual design. Consequently, the design caught on. Why Pinterest Is So Addictive. I would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive. The human instinct to collect things--be it baseball cards, miniature spoons, or teacups--is as old as stuff itself. But it took Pinterest to perfect this process online. So no wonder it’s having a moment: comScore found that Pinterest just hit 11.7 million unique monthly U.S. visitors, who spend an average of 98 minutes a month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook.
It’s also driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn--combined, according to Shareaholic. But why would Pinterest, which has been around since 2008, be attracting such swarms of devotees now? Finding Your Happy Place and Sharing Your Ideal Self Dr. Perfecting the Art of Collecting Secret Sauce of Sharing. Five Ways Brands Can Leverage Pinterest Now. Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions.
Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. White hot. The 2011 Crunchie award winner for Best New Startup has been on a roll lately, hitting almost 12 million monthly unique visitors and crossing the 10 million milestone faster than any previous independent site, according to comScore. And a new report from Shareaholic indicates Pinterest is already generating more referral traffic to websites than YouTube, Reddit, Google+, and LinkedIn combined. The social content curation service has captured the attention of millions with a unique platform that allows users to express interests and ideas through visually appealing images on virtual bulletin boards. Vitrue has been following Pinterest closely as part of our normal vigilant assessment of the social space. Here are five ways brands can leverage Pinterest now: 1. 2. 3. 4. 5.
26 Tips for Using Pinterest for Business. Are you wondering how your business could use Pinterest?
To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. . #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing.
*Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine. 56 Ways to Market Your Business on Pinterest. How Pinterest is Becoming the Next Big Thing in Social Media for Business. Move over Facebook, Twitter and Google+.
Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass. -based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now.
But remember that this is social media. Related: What's With All the Interest in Pinterest? Is Pinterest Right for Your Business? Pinterest: Everything You Need To Know Is In This Massive Post. Let me guess, you heard about Pinterest.
Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” Or “another social network to keep up with?” And on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it. Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right.
But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest How do you get in? Network. 7 Examples of Brands That Pop on Pinterest. I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend.
No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday.
As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. Since you already know how to use Pinterest for marketing, now you're probably craving some inspirational real-life examples of brands using it effectively. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Chobani What They're Doing Right: Oreck Yes, the vacuum cleaner brand. Mashable Etsy. 7 Ways Journalists Can Use Pinterest. Virtual pinboard Pinterest helps journalists find trend stories, display their work and more. The social networking site has more than four million users, landing it a spot on a list of most visited social media sites of 2011.
Perfect for showing off your favorite finds as you troll the web, users "pin" images to themed boards for visually-appealing displays. Don't be put off by its "invite-only" status. Even if you don't have a friend who can pass along instant access, simply request an invite from the site and you'll receive it in a few days. Once you're signed up, check out these seven ways journalists can tap into the growing site's potential: Feature your top stories.