background preloader


Facebook Twitter

What if Apple’s iWatch is… a TV? Like many people, I enjoy guessing as to what technology is going to bring and what innovations will transform our lives.

What if Apple’s iWatch is… a TV?

25 Popular Company Logos Then And Now. A while back we showed you how a number of famous logos that you probably see everyday are hiding cleverly disguised images.

25 Popular Company Logos Then And Now

What can be just as interesting as spotting these subliminal messages however, is taking a look into the past to see how these popular companies have changed their logos over time. While some have remained fairly consistent, the vast majority have undergone major overhauls. These are 25 popular company logos then and now. About David Pegg After helping found the United Nations, the United States, and United Airlines, David consigned himself to a transient life of writing lists and sleeping on park benches. What Is The Virtuous Marketing Circle? 17 Brilliant Sources of Content Hiding Right Under Your Nose.

Creating content is a pain in the puppy.

17 Brilliant Sources of Content Hiding Right Under Your Nose

(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility.

How Gamification Can Help Attract New Customers. 5 Companies With Inbound Marketing Strategies That Work. David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy.

5 Companies With Inbound Marketing Strategies That Work

Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it's more likely that they learn through trial and error, research, and testing until they get it right. The following five companies have each developed inbound marketing strategies that truly work. Coca-Cola Content 2020 Part Two. 12 Simple Ways Marketers Can Humanize Their Brand. 14 Funny Brands You Can't Help But Follow in Social Media. There are quite a few factors that go into what makes a brand "followable" in social media.

14 Funny Brands You Can't Help But Follow in Social Media

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they're just ridiculously funny. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

Marketing Is Dead - Bill Lee

Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”.

What Can Brandable Phrase Domains Do For You?

Simple tactics can make huge gains in returns from marketing efforts. History of Marketing Channels Revisited. In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies!

History of Marketing Channels Revisited

From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as swag to marketing geeks. As I said back in 2009, the most fascinating aspect of this graphic is the explosion of marketing tactics available to businesses since the onset of Al Gore’s invention the Internet. The LEGO® Story. Marketing / History of Mobile Marketing.

The 100+ Best Slides From Cannes Lions 2012 Great Logos With A Secret Meaning. Amazon vs. Apple: Competing Ecosystem Strategies - Ron Adner. By Ron Adner | 11:59 AM March 19, 2012 The most viable rival to Apple’s iPad isn’t produced by a traditional hardware firm.

Amazon vs. Apple: Competing Ecosystem Strategies - Ron Adner

Samsung, Motorola, Toshiba, HP, RIM and HTC have hardly made a dent in Apple’s dominance. Remarkably, the leading challenger is online retailer Amazon, with its Kindle Fire tablet. The innovation game is changing. Delivering great products is no longer sufficient for success. This shift from products to solutions matters to everyone. In the past, product-focused success depended on exploiting capabilities — in branding, manufacturing, distribution, etc. — to deliver the best product. For example, when Apple expanded from music players to phones, it carried over to the iPhone not just the technology and software that powered the iPod but also users’ entire music collections and its music store’s entire supplier base.

The big exception is Amazon, With the Kindle Fire, which was introduced last year, it is pressing forward with a full-fledged ecosystem strategy. The World’s 50 Most Innovative Companies 2012. The World’s 50 Most Innovative Companies in India 2012. The History of Marketing (infographic) The History of Marketing (An INFOGRAPHIC) HubSpot has put together this great Infographic on the history of marketing.

The History of Marketing (infographic)

Brand Sentiment Resources.