background preloader


Facebook Twitter

What if Apple’s iWatch is… a TV? 25 Popular Company Logos Then And Now. A while back we showed you how a number of famous logos that you probably see everyday are hiding cleverly disguised images.

25 Popular Company Logos Then And Now

What can be just as interesting as spotting these subliminal messages however, is taking a look into the past to see how these popular companies have changed their logos over time. While some have remained fairly consistent, the vast majority have undergone major overhauls. These are 25 popular company logos then and now. About David Pegg After helping found the United Nations, the United States, and United Airlines, David consigned himself to a transient life of writing lists and sleeping on park benches. What Is The Virtuous Marketing Circle? 17 Brilliant Sources of Content Hiding Right Under Your Nose. Creating content is a pain in the puppy.

17 Brilliant Sources of Content Hiding Right Under Your Nose

(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. How Gamification Can Help Attract New Customers. 5 Companies With Inbound Marketing Strategies That Work. David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy.

5 Companies With Inbound Marketing Strategies That Work

Coca-Cola Content 2020 Part Two. 12 Simple Ways Marketers Can Humanize Their Brand. Companies are not people.

12 Simple Ways Marketers Can Humanize Their Brand

14 Funny Brands You Can't Help But Follow in Social Media. There are quite a few factors that go into what makes a brand "followable" in social media.

14 Funny Brands You Can't Help But Follow in Social Media

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Marketing Is Dead - Bill Lee.

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

Marketing Is Dead - Bill Lee

What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”.

What Can Brandable Phrase Domains Do For You?

Simple tactics can make huge gains in returns from marketing efforts. History of Marketing Channels Revisited. In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies!

History of Marketing Channels Revisited

From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as swag to marketing geeks. As I said back in 2009, the most fascinating aspect of this graphic is the explosion of marketing tactics available to businesses since the onset of Al Gore’s invention the Internet. The LEGO® Story. Marketing / History of Mobile Marketing. The 100+ Best Slides From Cannes Lions 2012  Here it is.

The 100+ Best Slides From Cannes Lions 2012 

The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend. Great Logos With A Secret Meaning. The FedEx logo has an arrow hidden between the letters E and X.

Great Logos With A Secret Meaning

Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. Amazon vs. Apple: Competing Ecosystem Strategies - Ron Adner. By Ron Adner | 11:59 AM March 19, 2012 The most viable rival to Apple’s iPad isn’t produced by a traditional hardware firm. Samsung, Motorola, Toshiba, HP, RIM and HTC have hardly made a dent in Apple’s dominance. Remarkably, the leading challenger is online retailer Amazon, with its Kindle Fire tablet.

The innovation game is changing. Delivering great products is no longer sufficient for success. This shift from products to solutions matters to everyone. In the past, product-focused success depended on exploiting capabilities — in branding, manufacturing, distribution, etc. — to deliver the best product. For example, when Apple expanded from music players to phones, it carried over to the iPhone not just the technology and software that powered the iPod but also users’ entire music collections and its music store’s entire supplier base.

The World’s 50 Most Innovative Companies 2012. The World’s 50 Most Innovative Companies in India 2012. Top 10 India 01 - Narayana Hrudayalaya Hospitals For bringing high-quality medical care to Indians' doorsteps. In addition to its network of hospitals offering everything from heart surgery to dialysis, the low-cost, high-volume provider started a new program last December called Home Health Care Services. The History of Marketing (infographic) The History of Marketing (An INFOGRAPHIC) HubSpot has put together this great Infographic on the history of marketing. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably). Brand Sentiment Resources.