What if Apple’s iWatch is… a TV? Like many people, I enjoy guessing as to what technology is going to bring and what innovations will transform our lives.
The quicker we all innovate, the quicker I will be to owning my life’s dream – that flying car (it better be in my lifetime!) In today’s world, things are so mundane and boring, so drip-fed to us commercially and unsystematically, that our dreams of the future are comparatively dull. An exception is Elon Musk who seems to be the one person in the world who’s challenging this approach and is not scared about taking on the auto industry with his electric Tesla’s and hovering rockets, not to mention the challenging foray of other ideas like a levitating hyperloop train in a vacuum tube.
Now when I say boring, I am frustrated with the perpetual cycle of marketing bullcrap we are fed as consumers. Mobile phones are a perfect example of this spiral. 25 Popular Company Logos Then And Now. What Is The Virtuous Marketing Circle? 17 Brilliant Sources of Content Hiding Right Under Your Nose. Creating content is a pain in the puppy.
(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. How Gamification Can Help Attract New Customers. 5 Companies With Inbound Marketing Strategies That Work. David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy.
Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Coca-Cola Content 2020 Part Two. 12 Simple Ways Marketers Can Humanize Their Brand. 14 Funny Brands You Can't Help But Follow in Social Media. There are quite a few factors that go into what makes a brand "followable" in social media.
Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”.
Simple tactics can make huge gains in returns from marketing efforts. History of Marketing Channels Revisited. In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies!
The LEGO® Story. Marketing / History of Mobile Marketing. The 100+ Best Slides From Cannes Lions 2012 Here it is.
The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend. So, as he always does, my good friend Jesse Desjardins (@JesseDee) has curated the 100+ Best Slides from the entire Cannes Lions Festival, meaning if you missed a session, couldn’t remember that kick-ass slide or spent your whole Cannes Lions trip partying on the beach, you can utilise some of this to convince your boss you might have actually went to the sessions! Www.wpp.com/NR/rdonlyres/0A43D84F-AF3A-43BF-A520-A4BA60AAC79D/0/2006_BrandZ_Ranking_Report.pdf. Great Logos With A Secret Meaning. Amazon vs. Apple: Competing Ecosystem Strategies - Ron Adner.
By Ron Adner | 11:59 AM March 19, 2012 The most viable rival to Apple’s iPad isn’t produced by a traditional hardware firm.
Samsung, Motorola, Toshiba, HP, RIM and HTC have hardly made a dent in Apple’s dominance. Remarkably, the leading challenger is online retailer Amazon, with its Kindle Fire tablet. The innovation game is changing. Delivering great products is no longer sufficient for success. This shift from products to solutions matters to everyone. In the past, product-focused success depended on exploiting capabilities — in branding, manufacturing, distribution, etc. — to deliver the best product. For example, when Apple expanded from music players to phones, it carried over to the iPhone not just the technology and software that powered the iPod but also users’ entire music collections and its music store’s entire supplier base. The World’s 50 Most Innovative Companies 2012. The World’s 50 Most Innovative Companies in India 2012. Top 10 India 01 - Narayana Hrudayalaya Hospitals For bringing high-quality medical care to Indians' doorsteps.
In addition to its network of hospitals offering everything from heart surgery to dialysis, the low-cost, high-volume provider started a new program last December called Home Health Care Services. The History of Marketing (infographic) The History of Marketing (An INFOGRAPHIC) HubSpot has put together this great Infographic on the history of marketing. Brand Sentiment Resources.