What if Apple’s iWatch is… a TV? Like many people, I enjoy guessing as to what technology is going to bring and what innovations will transform our lives. The quicker we all innovate, the quicker I will be to owning my life’s dream – that flying car (it better be in my lifetime!) In today’s world, things are so mundane and boring, so drip-fed to us commercially and unsystematically, that our dreams of the future are comparatively dull. An exception is Elon Musk who seems to be the one person in the world who’s challenging this approach and is not scared about taking on the auto industry with his electric Tesla’s and hovering rockets, not to mention the challenging foray of other ideas like a levitating hyperloop train in a vacuum tube.
Now when I say boring, I am frustrated with the perpetual cycle of marketing bullcrap we are fed as consumers. Mobile phones are a perfect example of this spiral. Apple is a company that gained fame for bringing tomorrow’s technology to us today. Direct from the horse’s mouth. 3D. 25 Popular Company Logos Then And Now.
A while back we showed you how a number of famous logos that you probably see everyday are hiding cleverly disguised images. What can be just as interesting as spotting these subliminal messages however, is taking a look into the past to see how these popular companies have changed their logos over time. While some have remained fairly consistent, the vast majority have undergone major overhauls. These are 25 popular company logos then and now. About David Pegg After helping found the United Nations, the United States, and United Airlines, David consigned himself to a transient life of writing lists and sleeping on park benches.
What Is The Virtuous Marketing Circle? 17 Brilliant Sources of Content Hiding Right Under Your Nose. Creating content is a pain in the puppy. (I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter. And an infographic? If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. 1) Tap your sales and services teams.
The best marketing content is the stuff that answers people's common questions. 2) Pull from your company collaboration tool. 3) Interview an internal expert. A few things I'm not an expert on: Boom. How Gamification Can Help Attract New Customers | Video. 5 Companies With Inbound Marketing Strategies That Work. David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy.
Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it's more likely that they learn through trial and error, research, and testing until they get it right. The following five companies have each developed inbound marketing strategies that truly work. 1. According to Kieran Flanagan, inbound marketing manager for Salesforce.com, "The new B2B purchase journey is search-initiated, social powered, and buyer-controlled.
" The Salesforce strategy has been able to generate leads by building — and effectively promoting, through multiple channels — a "content-rich micro-site" valued by the target market. The result? 2. 3. 4. 5. Coca-Cola Content 2020 Part Two. 12 Simple Ways Marketers Can Humanize Their Brand. Companies are not people. Boom. How's that for a controversial opening line? For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. How would most people describe their relationship with your company? The fact is, people do business with people they like and trust, and it's really, really hard to trust a company. 1) Write an 'About Us' page that's actually good.
The 'About Us' page is one of the most frequently flubbed up pages on the internet. So, who do you want to be? First, I recommend you check out SEOmoz. The other example of a killer 'About Us' Page I highly recommend is Andrew Reifman of Andrew Reifman Graphic Design. 2) Kill the business babble. Just. Hint: 'About Us' pages are often one of the biggest business babble offenders!
3) Inject a sense of humor into your content. It's easy for B2C companies to create hilarious content -- and you certainly should! 14 Funny Brands You Can't Help But Follow in Social Media. There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs.
Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they're just ridiculously funny. Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) So the next time you're planning your social media updates, why not incorporate a little humor here and there? 1) Charmin You mean the toilet paper company? Looks like it's going to be a ginormous latte w/4 extra espresso shots kind of day. 2) Taco Bell 3) Old Spice 4) JetBlue Airways 7) GymIt. Marketing Is Dead - Bill Lee. What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”. Simple tactics can make huge gains in returns from marketing efforts. One tactic that has been used by many huge companies but is never focused on much is the brandable phrase domain.
What is a brandable phrase domain? A brandable phrase domain uses a phrase intended to be catchy to draw interest or intrigue to a promotion or advertisement to entice people to visit it. Similar to how a slogan accompanies the business name to add more branding and something else people can remember the company by, a brandable phrase domain can do the same for both online and offline promotions and ads. Brandable phrase domain use is fairly common with large companies.
The best way to understand brandable phrase domains is to look at examples: Kinds of brandable phrase domains with examples 1. 2. 3. GotMilk.com WillYouJoinUs.com (used by Chevron) 4. OnlyTheyKnow.com (used by ABC) MoreToSee.com (used by Sharp) 5. 6. 7. Other Examples 1. History of Marketing Channels Revisited. In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies!
From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as swag to marketing geeks. As I said back in 2009, the most fascinating aspect of this graphic is the explosion of marketing tactics available to businesses since the onset of Al Gore’s invention the Internet. That said, three years have passed and countless new marketing opportunities have arisen including absolute game changing technologies (hello iPad) and websites (yes we are talking about you Pinterest) that definitely deserve a mention. We hope you all enjoy this version of The Timeline of Marketing Channels as much as you did three years ago! Would you like to use this infographic on your site or blog? The LEGO® Story. Marketing / History of Mobile Marketing. The 100+ Best Slides From Cannes Lions 2012
Www.wpp.com/NR/rdonlyres/0A43D84F-AF3A-43BF-A520-A4BA60AAC79D/0/2006_BrandZ_Ranking_Report.pdf. Great Logos With A Secret Meaning. Amazon vs. Apple: Competing Ecosystem Strategies - Ron Adner. By Ron Adner | 11:59 AM March 19, 2012 The most viable rival to Apple’s iPad isn’t produced by a traditional hardware firm. Samsung, Motorola, Toshiba, HP, RIM and HTC have hardly made a dent in Apple’s dominance. Remarkably, the leading challenger is online retailer Amazon, with its Kindle Fire tablet.
The innovation game is changing. Delivering great products is no longer sufficient for success. And as the Fire’s limited memory, ho-hum processor, and and lack of camera demonstrate, great products may not even be necessary. Rather, what matters is delivering great solutions. This shift from products to solutions matters to everyone. In the past, product-focused success depended on exploiting capabilities — in branding, manufacturing, distribution, etc. — to deliver the best product. In the rush to match the pieces, most of Apple’s rivals have missed the critical connections that draw the entire ecosystem together into a coherent whole.
The World’s 50 Most Innovative Companies 2012. The World’s 50 Most Innovative Companies in India 2012. The History of Marketing (infographic) The History of Marketing (An INFOGRAPHIC) HubSpot has put together this great Infographic on the history of marketing. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably). Let us know what you think. History of Marketing Infographic The Fried Side - Social Media Marketing | Denver | Social Media Consulting & Marketing | Social Media Denver Connect: Authored by: Brad Friedman Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. See complete profile. Brand Sentiment Resources.