Mohan Sawhney. Everything Warren Buffett. Nathan Myhrvold and collective genius in science. Nathan Myhrvold met Jack Horner on the set of the “Jurassic Park” sequel in 1996. Horner is an eminent paleontologist, and was a consultant on the movie. Myhrvold was there because he really likes dinosaurs. Between takes, the two men got to talking, and Horner asked Myhrvold if he was interested in funding dinosaur expeditions. Myhrvold is of Nordic extraction, and he looks every bit the bearded, fair-haired Viking—not so much the tall, ferocious kind who raped and pillaged as the impish, roly-poly kind who stayed home by the fjords trying to turn lead into gold.
He is gregarious, enthusiastic, and nerdy on an epic scale. He graduated from high school at fourteen. “What you do on a dinosaur expedition is you hike and look at the ground,” Myhrvold explains. Once, a team member came across a bone sticking out from the bottom of a recently eroded cliff. There was also Myhrvold’s own find: a line of vertebrae, as big as apples, just lying on the ground in front of him.
The Community for Data Management, Business Intelligence & Analytics. The 7S McKinsey model. Most of us grew up learning about 'the 4Ps' of the marketing mix: product, price, place, promotion. And this model still works when the focus is on product marketing. However most developed economies have moved on, with an ever-increasing focus on service businesses, and therefore service marketing.To better represent the challenges of service marketing, McKinsey developed a new framework for analyzing and improving organizational effectiveness, the 7S model: The 3Ss across the top of the model are described as 'Hard Ss': The 4Ss across the bottom of the model are less tangible, more cultural in nature, and were termed 'Soft Ss' by McKinsey: In combination they provide another effective framework for analyzing the organization and its activities.
In a marketing-led company they can be used to explore the extent to which the company is working coherently towards a distinctive and motivating place in the mind of consumer. Marketing Startups. Consult Club @ IIM Ahmedabad.