zdNet
< Enterprise 2.0
< abakhan
Get flash to fully experience Pearltrees
Jive software just released a December 2010 customer survey of 500 individuals (from CEO to individual contributor), representing more than 300 companies worldwide, a large percentage of whom have more than 10,000 employees, on the business benefits of their ‘Social Business’ software. Jive attempts to demonstrate that their Social Business Software ‘Drives Breakthrough Business Results’ in the report, and provides some valuable insight in the areas where they feel these breakthrough benefits are. Demonstrating anticipated return on investment is a key component in the internal process of software purchase, and collaboration and community network technologies tend to stimulate chicken or the egg conversations with Chief Financial Officers to justify their demonstrable value to the business. Jive’s report percentages aren’t quantified against baselines, but they claim significant increases in efficiency across employees, customers and the greater ’social’ worldwide web.
There are many solid bulwarks within an organization’s hierarchy from which to actively drive improvements in communication and collaboration. There have been a number of discussions lately about where the leadership for internal social media should be located in an organization. For businesses, it’s an increasingly important question as the numbers continue to show that social media is becomes ever more strategic to the way organizations communicate and collaborate today. While many Enterprise 2.0 efforts have been largely tactical up until now, that has begun to change as social media becomes a first class citizen with the more traditional ways that workers communicate and collaborate.
Depending on which numbers you look at these days, about a third of all companies right now are using Enterprise 2.0-style tools to enable collaboration and management of their knowledge. This is in stark contrast to just three years ago when the only tools most workers could count on for communicating with others and sharing knowledge was e-mail, the phone, and if they were lucky, an instant messaging or content management application. It increasingly appears there is no such thing as Enterprise 2.0-in-a-box Today’s worker landscape is a surprisingly different place with the rising use of Web 2.0 applications such as blogs and wikis and other applications. Use of public social networks like LinkedIn and Facebook are practically commonplace these days, even if not quite ubiquitous (a good percentage of companies still block access to these in fact).
Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking tools will garner the bulk of the money, according to a report by Forrester Research. The report, released on Monday and penned by Forrester analyst G. Oliver Young, shows a few notable trends that are worth diving into. Sarah Perez at ReadWriteWeb first detailed the report.
Industry analysts, CIOs, and business leaders around the world are continuing to try to read the industry tea leaves in 2007 when it comes to the subject of Enterprise 2.0 , the increasingly popular discussion of using Web 2.0 platforms in the workplace. The primary topic of interest? Whether Enterprise 2.0 brings real bang for the buck by making the daily work of organizations measurably more productive , efficient , and innovative . Investors and executives are just not going to make significant bets on Enterprise 2.0 in terms of resources and risk exposure without good information on the likely returns of implementation. The increasing pervasiveness of the tools and awareness of Enterprise 2.0 will continue to have a growing impact on our businesses for better and worse.
I expect to see a new wave of unified communication products that include Enterprise 2.0 as a first class citizen. Two significant and closely related trends in enterprise computing this year are the growth of Software-as-a-service (SaaS) and social computing. By most accounts, both are gaining ground quite rapidly while still not being used for core business functions or mission critical applications in most large firms, at least not yet. The reality is that broader social and cloud computing trends continue to evolve faster than most enterprises are able to absorb. It may be years before many organizations are comfortable with and ready to adopt either of these technologies strategically despite apparent benefits.