Cliqlaunch_sizzlereal. Mobile. Untitled. Marketers Challenged to Keep Pace with Mobile, Social. The mobile and social marketing spheres are moving fast, and marketers are doing their best to keep up.
That’s one of the findings of IBM’s May 2012 survey of marketing professionals worldwide, “The State of Marketing 2012.” The continued fracturing of the media landscape has made it increasingly difficult for marketers to reach customers in large numbers. The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
The state of marketing 2012 ibm's global survey of marketers final. System Dashboard - JIRA. 7 usability guidelines for websites on mobile devices. Mobile Internet is continuing to grow very quickly.
These guidelines will help you create or improve your mobile user experience. 1. Toys R Us continues to increase summer sales via bigger QR code push - Mobile Commerce Daily - Software and technology. Mobile Marketing by the Numbers [INFOGRAPHIC] The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.
![Mobile Marketing by the Numbers [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/marketing-numbers-infographic-29984921)
One study estimated mobile advertising will be $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below.