background preloader

NewhouseSM4

Facebook Twitter

Welcome to Lemon Grass. Cadillac Shifts Advertising Dollars to Digital | Digital. 12 Tips to Write Enticing Blog Posts. 222 Flares Twitter 168 Facebook 33 Google+ 1 StumbleUpon 2 LinkedIn 18 inShare18 Pin It Share 0 Reddit 0 222 Flares × Do you attract readers? This is the question for bloggers. You attract readers. Grow your readership. Monetize effectively. Or you don’t. You can write enticing blog posts. Failures are impatient. Take each tip. You likely go through all sorts of stages: rushing to post, rushing to monetize, slowing down, posting, but never networking. I know this: when I patiently follow these tips, I rock. How can you write enticing blog posts? Meaning always do your best. Intend to write a better blog post than yesterday.

This practice opens many doors. Make money online through a variety of different approaches. Ouch. Certainly not to a good blog post. Suspend your judgment on this one. You will write to express and help, and receive money, not to hit some mythical word count. Write your best quality blog post as frequently as possible. Do your best following Tip 1. Monetize your blog. Six Keys To Standing Out On Twitter [INFOGRAPHIC] Facebook Inspires Young Voters to Take Action [INFOGRAPHIC] As election day approaches, you might be getting sick of the political bickering in your News Feed.

You can try to fight it, but political participation on social media is contagious. Since 2004, politicians like Howard Dean and Ron Paul have been using social and new media to advance their causes and put themselves in front of younger voters who aren't just tech-savvy, they're tech-centric. Facebook and Twitter are powerful tools for spreading information and news, as Barack Obama used to his advantage in his 2008 bid for the presidency. But Facebook can do more than just familiarize voters with a candidate or let them "Like" a campaign page.

For the younger demographic of new voters, social media can be a push to the ballot. SEE ALSO: Social Is the Secret Weapon in Local Politics A study out of the University of California found that social messages functioned as highly effective reminders to vote. Image courtesy of iStockphoto, gunnar3000. Teen Takes Educators to Twitter School.

Fifteen-year-old Adora Svitak knows students nowadays "live, work and play" social media. "We're used to the characteristics of social media: participation, connection, instant gratification," she tells Mashable, "and when school doesn't offer the same, it's easy to tune out. " To help more educators learn about the benefits of using social media in the classroom, Adora recently taught nearly 3,000 teachers, principals and administrators how to implement Twitter and Facebook into their lives. "The speech was successful in that a lot of new people joined Twitter and learned how to start a Facebook page for a class or school group," Adora said about her collaborative keynote presentation at the Advancing Improvement in Education Conference in Austin this month.

The first-time Twitter users learned how to sign up, tweet and weave in hashtags — pushing thankful messages to Adora during her demonstration: @adorasv So happy that u got everyone using Twitter today. 5 Things You Need To Know About Chinese Social Media. 10 Creative Ways to Use Instagram for Business. Nowadays ordinary people usually use Instagram for … photographing their food and cats! And not all businessmen understand that Instagram is not just a “cool” app, but also a unique opportunity for business. Besides today, the visual information better meets our needs. Perhaps you did not notice, but the images are playing a much more important role than textual information. When we go out to the Internet, photography particularly attracts our attention. Text does not have such a powerful effect on us. If you take anything away from this article then take this: do not make your pictures boring. In this article, you’ll learn… Why you should use Instagram for business10 creative ideas of how to do it 1 – Show the viewer your products Do not make them adverts.

Referring to the experience of the “great”. 155-year-old fashion house Burberry has always moved with the times in terms of social media. 2 – Show the viewer how your products are made 3 – Introduce your viewer to your workplace. Barnes &amp - Noble Stores Have Credit Card Data Breach. What Would Classic Literary Characters Leave As Their Away Messages? 5 Tips for Talking About Politics on Social Media. Sometimes when we talk about things we're passionate about, conversations can get heated. One topic to tread carefully with is politics, especially when it comes to social media. The third and final U.S. presidential debate is tonight in Boca Raton, Fla. But before you take to Twitter or Facebook to share your opinions about the candidates and what they say, stop and ask yourself this: Would I say this to a client or business partner?

It's easy to forget that what's said over social media is visible to everyone, and can turn out to be embarrassing or even disastrous for your brand. If the leadership at your company feels strongly about publicly supporting a candidate over social media, do so with a simple statement such as, "Acme Rocket Company is proud to support Wiley Coyote for president, we look forward to the future. " But, as a general rule, don't socialize personal opinions from a corporate brand unless you are the brand itself. 1. 2. 3. 4. 5.

Social Media Intelligence Brief: October 23 2012. Index. Instagram a pic, get free shoes. 10 Ways to Grow Your Facebook Following. Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community. #1: Connect With Other Page Managers This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other. So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Joint ventures also help forge these meaningful connections. When you make a meaningful connection, you can cross-promote to each others' audiences. #2: Share Original Content Content is still king and when people share your content, your Page name travels with it.

Maybe it’s a screenshot from a hot tip. Just make sure you are following photo copyright laws. . #3: Tag Your Page From Your Personal Profile. Mark Zuckerberg on Facebook's Early Days - Mike Isaac - Social. Asa Mathat / AllThingsD.com Like any young start-up, the early days of Facebook were thin and scrappy. Its very first server back in 2004 cost $85 to rent.

They didn’t spend more than they had in the bank. They were small, tight and still had everything to prove. To do that, CEO Mark Zuckerberg said, the company needed to test its mettle against its existing competitors. “We first went to schools that were hardest to succeed at,” Zuckerberg said on Saturday morning, kicking off the Y Combinator Startup School event in Palo Alto, California. Zuckerberg spoke to a packed house in the Stanford Memorial Hall auditorium, with an audience mostly composed of twentysomethings, the veritable next wave of young Silicon Valley entrepreneurs. So if you’ll hearken back to 2004, Facebook’s first days were limited to college students alone, those who had verified university email addresses. #Romnesia: A Made for Social Media Attack Line. On Tap This Week, Apple and Microsoft Events, Earnings - Tricia Duryee. Salesforce.com grows social capabilities with 20 partners.

Building on its acquisition of Radian6 and Buddy Media, Salesforce.com today announced that its Marketing Cloud has expanded to include 20 of the most current social analytics vendors, with the most additions including Trendspottr, LeadSift, Bitext, Caterva, EpiAnalytics and LingaSys. At Cloudforce 2012, a company event held in New York City, Salesforce.com noted a recent McKinsey Global Institute report that found relying on brand recognition can increase a company’s margins by as much as 60 percent by using social technologies to connect with customers and to generate sharper consumer insights.

Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud, said Salesforce.com provided the tools to make that happen. “150 million social conversations are happening every day, and now companies are truly able to take social insight and turn it into action by focusing on the conversations that matter,” he said. Hat tip to ZDNet. Related links: Salesforce – press release. Talkin' Bout Social Media With Michael Brito (with image, tweets) · sarbrandt.

@Britopian Speaks on Social Business (with image, tweets) · lindsaybarton7. New York Restaurant Puts Instagram on the Menu. A new restaurant in New York City has implemented what it's calling an Instagram menu, directing patrons to pictures of food posted on the popular photo-sharing site to help them decide what to order. When three-week old Latin-American restaurant Comodo — located in Manhattan's SoHo neighborhood — noticed guests were repeatedly snapping pictures of their entrees and uploading them to Instagram, it decided to capitalize on the trend. The restaurant has embraced the hashtag #ComodoMenu and added it to the bottom of its real-life menu, encouraging guests to add, share and check out photos of food offered at the establishment. "People love taking pictures of food when they go out, and we wanted to use what was organically happening on social media sites and turn it into a helpful and fun tool at the restaurant," Comodo owner Felipe Donnelly told Mashable.

"We've been encouraging guests to post pictures on Instagram to spread the word, and the feedback has been great. 5 Social Media Metrics You Should Be Monitoring. There are hundreds of social media and web metrics that you could look at everyday if there was enough time and context to understand each of them. But without overwhelming you with data and drowning out what is important, there are a few key metrics that you should be monitoring at all times.

Today we’ll cover the 5 metrics social media metrics that you should be aware of and monitoring for a pulse on your social business. Let’s jump in, and happy monitoring! 1. Engagement – Engagement is one of the most critical areas of social to measure. Are conversations happening with your brand when you release content? If you notice a particular set of messages is not working, dont give up but try changing the messaging and measure the type of response that you achieve. Tip: Make it fun to interact with your brand. 2. Reach by itself does not tell the whole story but should be used in conjunction with other metrics to calculate the specific metrics that you are looking for. 3. 4. 5. NewhouseSU COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2012 - What We've Accomplished So Far! @Linda_S_Daley NewhouseSU COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2012 - What We've Accomplished So Far!

We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession. We also use these skills and tools to write, share, and present our information and ideas. We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today.

Week 1 - August 27: Introduction to Social Media Strategy & Social Dashboard Week 2 - September 3: Social Listening Week 8 – October 15: Social Business. What Tactics and Strategies are Companies Using for Content Marketing? #infographic #B2B. 12 Things To Do After You Wrote A Blogpost - Checklist [Infographic] How Social Is B2B. 'Perfect Split' Meme: Chinese College Student Becomes Internet Sensation Thanks To Spotless Split (PHOTOS) Move over, planking; here comes the super split. A rather stretch-tastic trend is sweeping through the Interwebs in China, as flocks of limber ladies have taken to a popular social networking site to show off their version of a "perfect split. " According to Chinese news website Sina, a college student sparked the malleable meme when she posted this photo of her doing the splits in a dorm room on the Chinese microblogging site Weibo: Credit: Weibo Since then, many girls across the country have followed in her flexible footsteps, posting their own versions of a spotless split.

And to prove just how casual this whole exercise is, some lithe ladies have even taken the meme one step further by carrying out daily activities like eating, chatting on the phone and hanging out at the office as they attempt the super stretch. Impressive, erotic or thoroughly weird -- what do you think of this stretchy meme? Click through this slideshow of photographs and tell us what you think in the comments below: YouTube Opens Turkish Site, Giving Government More Control.

By Ozge Ozbilgin ANKARA (Reuters) - Turkey said on Tuesday it had won a long-running battle to persuade the video-sharing website YouTube to operate under a Turkish web domain, giving Ankara a tighter rein over the site's content and requiring the firm to pay Turkish taxes. Turkey, which banned the popular website for more than two years in 2008, has long come under international criticism for its restrictive internet laws and over the EU-candidate's record on freedom of expression.

"This is an important development. For a long time we have made a call to internet firms in Turkey: 'you are operating in this country, you must be resident here'," Transport and Communications Minister Binali Yildirim said. "Finally, this sharing site (YouTube) has decided to reside in Turkey. It is now operating under 'com.tr'," he told reporters, referring to Turkey's internet domain initials.

"Now, as soon as the court makes its decision, all the demands will be carried out immediately," Yildirim said. 10 Tips for Writing the Ideal Blog Post. How Does SEO Work. For College Students, Social Media Tops the Bar Scene. Heather Ainsworth for The New York Times Jordan Calabro, left, and Christopher Cheleuitte, Cornell veterinary students, let loose on the dance floor at Level B, a bar in Ithaca, N.Y. After all, cool is irrelevant when you have arrived at a bar at the insanely early hour of just after 9 p.m. on a Wednesday, in the company of a fraternity “most of us wouldn’t go to a mixer with,” said Michelle Guida, 21, fiddling with her orange Hermès bracelet and gathering three straws to drink from simultaneously. “But it’s their bar tab,” said Vanessa Gilen, also 21, who did not look up from her as she sipped and texted furiously.

The women, in the pre-fall evening-out uniform of tiny shorts and four-inch heels, had fortified themselves for the outing with tequila shots at home. To anyone who has ever been to college, it doesn’t seem like much of a problem: how to lure students to bars, the earlier in the evening the better. Social Media Blunders. NFL Social Media Sentiment Plummets. 10 Tools to Significantly Increase Your Twitter Efficiency. Note: A guest post by Leo Widrich (Co-founder of Buffer App) – More details about Leo after the post. With recent subscribe function/timeline feature, Facebook seem to jump right into the battle ring with Google+.

Yet Twitter continues to be the most important driver of traffic for my personal site and many others too. Handling Twitter efficiently was one of the most important things for me to do, in order to grow, and establish a network. With the help of many tools out there, the Twitter experience is made a lot more fun and meaningful. Here are the top 10 Tools/Apps you might want to check out to step up your Twitter game and significantly increase your efficiency (aka performance). 1. The space of Twitter dashboards is quite crowded, yet Twimbow genuinely brings something new to the table and deserves a proper look. The app gives you a chance to color-code messages from various friends or if they carry certain actions. 2. 3. 4. 5. 6. 7. 8. 9. 10. Conclusion: Forrester Social Media And Retail Report. Update: Facebook Confirms No Private Messages Appearing On Timeline. They’re Old Wall Posts.

Multiple Twitter Accounts. Pro athletes on Twitter: league execs say marketing outweighs gaffes. Have You Been Making This Huge Mistake On Your Blog? Facebook. Pepsi Marks 25th Anniversary of Michael Jackson's 'Bad' | Advertising and Marketing Wisdom: Adages. 72 Fascinating Social Media Marketing Facts and Statistics for 2012. What Social Network Should You Use - and When. Why is Digital So Difficult to Measure? Answer: It's Complicated. Poynter. Update your user profile - Profile. Database Error. Can Twitter Increase Student Engagement and Boost Grades? #infographic #HigherEd #study. Cindy Gallop and Elliot Polak | Textappeal. Alex Perez: Ice cream at #newhouse :-)... LinkedIn Launches iPad App, Takes New Direction. The Capitol - The Official Government of Panem. Miss Piggy (muppetsstudio) The Muppets. Do you follow updates on films through social media before the film is released? 26 Charities and Non-Profits on Twitter. Fifty & Five | We get social media. Period.

6 questions to ask before working with a blogger. Instagram Users Fail to Welcome Their New Overlord. What is Crowdsourcing? Am. Cazenovia Computer Repair - Home. Oh My Goodness. ESUSM. Small Business Size Standards. Facebook Users: Protect Your Timeline Profile from the Public. #AKASocialTV. The Balancing Act: Social Media Privacy and Our Employment.

Is It Legal to Ask Job Seekers Their Facebook Passwords? Boy “Meets” Girl: Dating in a Virtual World. Do you use other forms of technology (iPhone, iPad, laptop, etc) while watching live TV? GetGlue. UpGRADE Presentation*

Curation101

#Curation101. Dr4Ward. Oliver Starr.