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Une transition conflictuelle ?

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Hadopi : l'avenir des journalistes menacé ?, Presse - Informatio. La guerre entre les journaux et le web | slate. L'industrie des journaux et ses alliés ont de nombreux griefs contre le Web. Ils disent que le Web est un parasite, qu'il copie les contenus papier et qu'il vole ses annonceurs. Ils soutiennent que les créateurs du Web ne publieront jamais ces articles de fond si nécessaires à la démocratie, des articles qu'on trouvait dans les journaux avant que le Web n'arrive et ruine le paysage médiatique.

Avec une restructuration des lois sur le copyright, ils veulent tenir le Web en laisse. Et ils s'insurgent aussi contre la diminution de la qualité du journalisme poussée par un Web ayant habitué ses lecteurs à une gratuité de l'information. Qu'importe la pertinence de ces récriminations, ce n'est pas la première fois que des médias installés tiennent des nouveaux pour responsables de la fin du monde. Comme le Web aujourd'hui, c'est commercialement que la radio a affaibli les journaux, en perturbant cette identité institutionnelle qu'ils s'étaient échafaudée, écrit Jackaway. Publicité. Everyone gets paid on commission.

The Washington Post recently laid off a columnist because his blog posts didn't get enough web traffic. Of course, in the old days, the newspaper had no real way to tell which columns got read and which ones didn't. So journalists were lulled into the sense that it didn't really matter. The Times quotes Jay Rosen, a journalism professor at NYU, “It’s an unusual public rationale for serious newspaper people, that’s for sure.”

Wrong tense. In fact, in a digital world where everything can be measured, we all work on commission. You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here. What If: The New New York Times. Like everyone else I’ve watched the print media world fall apart over the last few years. The poster child for that industry is the New York Times, of course, and their many missteps in recent memory have been well chronicled. In early 2008 Marc Andreessen started a New York Times Deathwatch, and the company’s financial performance has degraded since then. I keep wondering what would happen if the top 10% of the writers at the NYTimes just…walked out. I know it’s crazy, but let’s just explore this a bit for the heck of it.

Today the company is worth just a little over $1 billion. I certainly don’t think the NYTimes is going to be shutting down any time soon. Journalism Isn’t Dead. A couple of weeks ago I met the Politico guys just before they taped their Charlie Rose segment. And earlier today I got a glimpse at what AOL is up to – they are hiring all the journalists being fired and laid off by the newspapers and magazines. Journalists still matter. What if… The New New York Times. What’s Black And White And Red All Over? Top Newspaper Circulati. The Audit Bureau of Circulations has released the numbers for the top 25 daily newspapers in the U.S. based on their weekday circulation numbers.

Not surprisingly, the numbers are bad — okay, awful. Exactly one of the top newspapers has shown growth when compared to where they were 6 months ago. That paper is The Wall Street Journal, which is now the number one paper in the country thanks to USA Today’s staggering loss of nearly 20% of its readership the past 6 months. And it’s not like WSJ is growing like gangbusters, it grew 0.61% in the last six months. Also a good list is the top 10 gainers in circulation, only because it looks like they could barely find 10 papers in the entire country with positive gains. Below, find a chart of top 10 circulated paper’s “growth” over the past 6 months.

Euthanazing the paper? Not yet. I love this year-old Warren Buffet quote: “If Mr. Gutenberg had come up with the Internet instead of movable type back in the late 15th century, and for 400 years we had used the Internet for news and all types of entertainment and all kinds of everything else, and I came along one day and said ”I have got this wonderful idea: we are going to chop down some trees up in Canada and ship them to a paper mill which will cost us a fortune to run through and deliver newsprint and then we’ll ship that down to some newspaper and we’ll have a whole bunch of people staying up all night writing up things and then we’ll send a bunch of kids out the next day all over town delivering this thing and we are going to really wipe out the Internet with this”… It ain’t going to happen”.

As a member of the Washington Post’s board of directors, Buffet knows quite a bit about converting trees into reading material. Andreessen gets credits for persistence. However, two things must be considered: You Can't Get There From Here - Why Andreessen Is Wrong. Posted by Tom Foremski - March 11, 2010 Marc Andreessen, the co-founder of Netscape, likes to give business advice to media companies. For a couple of years, he has been advising newspapers to completely abandon print. He said it again in a recent article.

Alan Mutter, a former reporter, and successful media entrepreneur, writing on "Reflections of a Newsosaur" says the idea is "plain nutty. " Marc Andreessen had a really good idea when he invented the first popular browser for the web, but his latest notion – that newspapers should walk away from a business grossing more than $30 billion a year – is just plain nutty. I agree. GOOG's Chief Economist Hal Varian Has No Solution For Newspapers The newspaper industry is stuck. I remember a conversation with a publisher of a very good IT print magazine. He said that he offered online advertising packages to his print advertisers. This also works the other way. You can't get there from here. It's a Yankee phrase that never made sense to me.

NSFW: ‘Tis Pity We Called Her A Whore – And Other Ineffectual Di. Having now written two books about my failures in work, life and love, I think I’m qualified to say that the only difference between a memoirist and a prostitute is timing. A prostitute sells sex for money – that money being payable either immediately before or immediately after the act. A memoirist also receives money for having sex – but our payment comes via a publisher, months or years later, once we’ve recounted the amusing or titillating details in print. In the final analysis, really, we’re all whores. And yet, in terms of public perception, the distinction of payment and timing is vital.

Actual prostitutes are – generally speaking – looked down on by society: labels like ‘whore’ and ‘hooker’ being, almost without exception, used pejoratively. And yet, thanks to an astonishing but – I hope – innocent piece of lazy subediting, when the IoS published her column they did so under the unambiguously libellous headline “I was a hooker who became an agony aunt“. Hoo boy. Not so much. CHART OF THE DAY: There's A Reason They Call It 'Old Media' Why Newspapers Need to Heed Facebook, Now.

Given Mark Zuckerberg's announcements at the Facebook F8 conference, one thing is certain: newspapers can no longer ignore Facebook's impact and reach. Whereas publishers continue to scapegoat Google for many of their current troubles, they should be equally, if not more, wary of Facebook. Whether they acknowledge it or not, newspapers are losing out to the social networking site on the fundamental fronts of community relevance, attention and information dissemination. Yet behind the perceived threat from Facebook, there is also a new opportunity for publications to achieve newfound audience relevance. Guest author Chris Treadaway (@ctreada) is founder and CEO of Lasso, and author of the upcoming book Facebook Marketing: An Hour a Day, an imprint of Sybex.

He blogs at treadaway.typepad.com. Facebook's rise to dominance has been astounding. It is currently the most visited site in the United States, and boasts 400-plus million worldwide users. Photo by Michael Rogers.