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Identifier de bonnes pistes d’innovation est à l’évidence un enjeu stratégique majeur pour les entreprises, et même souvent une question de survie !
Listen closely or perish? S o you think social media is cool – you love Facebook, You Tube, Twitter, Linkedin, Google Plus and all the other platforms.
Nearly two years ago, I published our first report on Social Intelligence ; it included this headline: “The Time To Start Listening Is Yesterday.” In the report, I pushed for the importance of social listening, but I made a call that there’s more to social media than monitoring conversations for brand mentions. But now, as we near the end of 2011, we’ve found that while most companies do in fact listen, few have Social Intelligence strategies and most don’t yet gain true actionable business insights from the data they collect.
Christophe Platet, associé d'Ernst & Young France.
Principale marque mondiale, Coca-Cola se convertit au "social listening".
As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media , we are sharing one social media rich idea each day for the next 30 days . Here is our Day 5 topic. Last week we discussed how to choose the right keywords to monitor and how to think like your customers to uncover social media conversations. But let’s take last week’s discussion even further. Within all the conversations you’re monitoring, how do you find the conversations that are either worth engaging or that consistently need a dedicated ear?
Is your business thinking about social analytics?
Pourquoi l’écoute du web est-elle devenue si indispensable ?