The Cannes Festival's first overseas mart, in a joint venture with Argentina's Incaa Film Institute, and with substantial financing from the E.U.'s Media Program, Ventana Sur opens Thursday evening with high expectations and aflood with participants, celebrating a cocktail in Buenos Aires' river-side Sheraton Hotel. An hour later, Cannes delegate general Thierry Fremaux will open a European Film Week playing at a Cinemark plex in chic uptown Palermo.
Ventana Sur opens in Argentina - Entertainment News, Film News,
VENTANA SUR // LATINAMERICAN FILM EVENT
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Unspooling Nov. 27-30 in Buenos Aires, it's by far the biggest and most ambitious Latin American film market ever, as well as the first full-fledged attempt by the Cannes Festival's Marche du Film to export its brand, know-how and know-who. It's a joint venture of Argentina's film institute, Incaa, and the Marche. Ventana Sur literally means "South Window." Ventana Sur won't be just another new market. "Because it's a market, it looks like a commercial venture. But it's not totally that," says Cannes Festival delegate general Thierry Fremaux.
French mart takes stand in Latin America - Entertainment News, S
