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La bourse du film
Cantor Exchange - Home
Le passage aux vrais dollars
Si elle est autorisée, ce sera "la première bourse d'échanges" régulée aux Etats-Unis à offrir des produits financiers basés sur les recettes engendrées par un film au box-office américain, s'enorgueillit Media Derivatives dans un communiqué. Selon son fondateur et PDG Robert Swagger, la plateforme permettra de "transférer les risques financiers considérables associés aux grosses productions", sur le modèle des produits permettant aux agriculteurs de se protéger des risques sur leurs cultures en échangeant des contrats à terme sur leurs récoltes de maïs ou de blé. La société Media Derivatives, basée dans l'Arizona (sud-ouest), attendait vendredi l'autorisation d'un des régulateurs de marchés américains, la CFTC, pour lancer un nouveau marché, la " trend Exchange".
In a show of solidarity, the film industry’s major players, and some sympathetic lawmakers, have aligned in an 11th-hour push to block the authorization of new financial instruments that would allow traders to swap contracts tied to box-office results . A coalition led by the Motion Picture Association of America was expected to file comments by Thursday that would ask the Commodities Futures Trading Commission to reject a request by Veriana Networks’ Media Derivatives to create a market for film futures contracts. Some of Hollywood’s largest labor unions and professional organizations will back the M.P.A.A.’s push. LOS ANGELES — Hollywood’s advice for financial players who expect to start speculating on movie box-office receipts: Don’t bet on it.
LA MPAA s'insurge
Box-office futures market gets key approval from government | Co
Despite considerable opposition from the studios and their lobbying arm the MPAA, on Friday the Commodities Futures Trading Commission unanimously approved one of two box office futures exchanges. The question seems to be whether wagering on box office performance is a healthy way to raise film financing or a more sinister form of gambling that could lead to manipulation and abuse. Subject to further approval, Chicago's Media Derivatives can now go ahead with its new exchange which allows investors to "buy and sell contracts that predict the box-office performance of upcoming films," reports the LAT .
Movie Futures Exchange: Healthy Financing or Legalized Gambling?
Box-office futures exchanges dealt blow by Senate panel | Compan
The major studios are fiercely opposed to futures contracts related to the movie industry, maintaining that the proposed markets could be manipulated and would create bad publicity for films before they reach theaters. The studios' chief lobbying group, the Motion Picture Assn. of America, has teamed up with the National Assn. of Theater Owners, the Directors Guild of America and the Independent Film and Television Alliance in a push to block the contracts. In a statement, MPAA President Bob Pisano thanked the agriculture committee and added that the plans for these exchanges are "based on a faulty understanding of the film business and could cause real financial harm to both the film industry and other Americans drawn in by an online gaming platform that could be easily manipulated.”
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