Les antécédents "ludiques" Le cinéma, pour peut qu’on s’y intéresse un chouïa, est source intarissable de spéculation. Tout particulièrement quant aux résultats des films lorsqu’il sont finalement présentés au public : le Box Office. Qui dit spéculation, dit pari. De paris à place de marché il n’y a qu’un pas, qui a été franchi il y a plus de 10 ans avec le Hollywood Stock Exchange : une simulation de bourse du cinéma.
Sur HSX , on peut acheter des parts de films, d’acteurs, des produits dérivés indexés sur les résultats des films asiatiques… Bref, tout est possible dans l’univers virtuel du HSX, une sorte de jeu du box office cinefriends poussé à l’extrême. Et si ce n’était pas virtuel ? Si l’argent est virtuel aujourd’hui, chaque tranche de 1000 faux dollars gagnés est convertible en 10 vrais dollars. Tragique. HSX.com – Hollywood Stock Exchange. Trade movies, stars and more. Cantor Exchange - Home. Le passage aux vrais dollars. Auriez-vous pu prédire le record historique de recettes engrangées par le film "Avatar", de James Cameron, au box-office?
Deux sociétés financières veulent permettre aux investisseurs de parier sur le succès commercial d'un film, s'attirant les foudres des studios de production. La société Media Derivatives, basée dans l'Arizona (sud-ouest), attendait vendredi l'autorisation d'un des régulateurs de marchés américains, la CFTC, pour lancer un nouveau marché, la " trend Exchange".
Hollywood Unites to Block Trading on Movie Box-Office Performanc. LA MPAA s'insurge. Firestorm over trading markets based on movie box office heats up even more The issue of movie futures trading heated up even more on Friday.
At the urging of a Hollywood lobbying coalition led by the MPAA, a federal regulatory commission agreed to push back by one week its review deadline for the first of two new futures-trading markets based on movie box office. A decision on whether Chicago-based Media Derivatives can proceed to open a new market for institutional investors to trade on predictions of box-office performance had been expected no later than this week. However, at the urging of a trade group that included the Motion Picture Association of America and the Directors Guild of America, as well as several members of Congress, the Commodity Futures Trading Association pushed back the decision date until April 16. A Media Derivatives press representative would not confirm this meeting.
“The FIA has no view on whether or not the proposed movie futures contracts will succeed. Revue de presse des réactions US. La vente à terme dans le cinéma Fr. Box-office futures market gets key approval from government. The major movie studios lost a critical battle in Washington on Friday as the Commodities Futures Trading Commission unanimously approved the creation of one of two pending box-office futures markets that were opposed by much of the Hollywood establishment.
The CFTC decision allows Chicago-based Media Derivatives create its new exchange through which investors buy and sell contracts that predict the box-office performance of upcoming films. However, the governmental body must give Media Derivatives, which is funded by the Indiana-based company Veriana, separate approval to offer the contracts that will be traded on the market. The CFTC has until June 7 to make that decision. The Motion Picture Assn. of America, joined by a number of other industry groups, has opposed the exchange as well as a similar market proposed by Wall Street firm Cantor Fitzgerald that is awaiting CFTC approval. Movie Futures Exchange: Healthy Financing or Legalized Gambling? Despite considerable opposition from the studios and their lobbying arm the MPAA, on Friday the Commodities Futures Trading Commission unanimously approved one of two box office futures exchanges.
The question seems to be whether wagering on box office performance is a healthy way to raise film financing or a more sinister form of gambling that could lead to manipulation and abuse. Subject to further approval, Chicago's Media Derivatives can now go ahead with its new exchange which allows investors to "buy and sell contracts that predict the box-office performance of upcoming films," reports the LAT. A Media Derivatives official told TheWrap that the co. plans to start trading box-office futures during the third quarter. The Fed has until June 7 to approve separately Wall Street giant Cantor Fitzgerald's bid to open a second box office exchange.
There are other hurdles to clear before movie futures start trading, per Variety: Opposition to the movie futures trading is not going away. Box-office futures exchanges dealt blow by Senate panel. Don't start planning your first box-office bet yet.
The Senate Agriculture Committee on Wednesday passed the Wall Street Transparency and Accountability Act, which includes in it a provision banning futures trading on movie box office. This is a big blow to Indiana-based Media Derivatives and Wall Street firm Cantor Fitzgerald, both of which had been given the green light to create their box-office futures exchanges by the Commodities Futures Trading Commission. The major studios are fiercely opposed to futures contracts related to the movie industry, maintaining that the proposed markets could be manipulated and would create bad publicity for films before they reach theaters.
The studios' chief lobbying group, the Motion Picture Assn. of America, has teamed up with the National Assn. of Theater Owners, the Directors Guild of America and the Independent Film and Television Alliance in a push to block the contracts. -- Joe Flint. Veille (216)