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Twitter Preparing New Events Feature, Aims to Reach 1 Billion Users

"Twitter will get to a billion members," Twitter co-founder and recently displaced CEO Evan Williams told the crowd at a San Francisco INFORUM event yesterday. With only 145 million-plus users at present, reaching that lofty goal is still a long ways off for the 4-year old company. To get there - or at least to aid in getting there - Twitter is planning a new feature called "Events." Unlike Trends - which track currently popular words, phrases or hashtags (a keyword preceded by the pound sign) - events would track a number of keywords that auto-associate themselves with the event.

Alex Payne — The Very Last Thing I'll Write About Twitter

http://al3x.net/2010/09/15/last-thing-about-twitter.html I have an odd mental relationship with my former employer. Clearly, I wouldn’t have worked there for three and a half years if I didn’t care about the product and the community. But then, I wouldn’t have left if I really wanted to see that commitment through.
The new Twitter

Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More Slowly but surely, Twitter is taking control of all the key features that make it such a powerful communication medium.

Twitter Takes Over The Tweet Button From TweetMeme

http://techcrunch.com/2010/08/12/twitter-tweet-button/

Gradual Engagement Boosts Twitter Sign-Ups by 29%

June 16, 2010 by Luke Wroblewski Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29% . How? http://www.lukew.com/ff/entry.asp?1128