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Speaking properly of your product

They’re just one of the best at translating their enthusiasm on a big stage several times a year thanks mainly to the charismatic Jobs. But really, I think you’ll find in most successful companies, the enthusiasm about their product is a key to how well that product is doing. Another good example is Twitter. I’ve had to opportunity to meet a lot of Twitter employees over the past few years. The Importance Of Enthusiasm In Any Product http://techcrunch.com/2009/09/17/the-importance-of-enthusiasm-in-any-product/

The power of clarity | The Equity Kicker http://www.theequitykicker.com/2009/10/08/the-power-of-clarity/ This point is, I expect, pretty obvious to most of you. I post it because of what it implies – if it’s hard to teach people then you have to spend extra effort doing it. Moreover, getting people to pay attention in the first place is difficult and you will only have them listening for a short time, so your messaging had better be both crystal clear and compelling. Ambiguity will put people off. It is amazing how often this point seems to get forgotten.

http://www.readwriteweb.com/start/2009/10/look-at-me-effectively-pitchin.php Look At Me: Effectively Pitching The Blogosphere - ReadWriteStar 1. Know Your Audience : We're not asking you to know our kid's names or stalk us on Facebook, we're asking you to know the ReadWriteWeb audience. Our readers come to us for web-related product reviews, features and trends. We generally don't write on gadgets or events, and we certainly don't cover feline toilet solutions.

The Underutilized Power Of The Video Demo To Explain What The He http://techcrunch.com/2009/10/11/the-underutilized-power-of-the-video-demo-to-explain-what-the-hell-you-actually-do/ I sure as hell don’t know all the secrets to building a successful company, but there are a few things I’ve seen that seem like surefire ways to ever-so-slightly grease the road to success. Here’s an easy one: make a video demo and prominently promote it somewhere where new visitors can find it. One that shows off the core function of your product without making people think they’re watching an ad or a pitch. And answer, as thoroughly as possible in 2-3 minutes, what it is that you’re bringing to the table.