Get flash to fully experience Pearltrees
SoundCloud Passes 4 Million Users, Partners With Headliner.fm To Give Bands A Killer Promotional ToolBy now, you may have run across a SoundCloud audio track somewhere out there in the wild, wooly Interwebs — perhaps during one of your mad, late-night music searches. In which case, you’re familiar with the tell-tale signs: The scrolling orange cursor, the messages tagged mid-song, and that distinctive social waveform layout. For those who have no idea what I’m talking about, SoundCloud is the fast-scaling, Berlin-based audio sharing platform that enables music-makers and audio-lovers to upload and share audio tracks. Because of SoundCloud’s somewhat unique visualization (tracks are laid out horizontally in waveform, as they might appear were they fresh out of the studio, or playing in GarageBand or some other music creation app), users can add comments to the waveform at specific times during the track. (Like, “you clearly stole this guitar riff from Steve Vai, loser”, for example.)
There are no shortage of consumption apps on the Web, especially since the iPad (in many ways the ultimate Web consumption device) arrived on the scene.
SoundCloud , the audio platform originally targeted at music makers but now a wider consumer play, has announced that it’s reached three million registered users. And considering that the Berlin-based startup was at a million users as recently as last May – pre-pivot, if you will – the change of direction would appear to be paying off or at least hasn’t affected the company’s growth trajectory negatively.
SoundCloud is courting more investment in the form of offers from Index Ventures and Union Square Ventures, if German startup blog Gruenderszene is to be believed.
As we hinted predicted four days ago, SoundCloud was indeed talking to Index Ventures and Union Square Ventures about investing. It’s confirmed today on their blog that both firms have made undisclosed investments.
The web has been largely a silent affair for its first fifteen years. Part of this is that the music industry has struggled with the web and what it means for its business model. Part of it is that podcasting and other forms of talk on the web have not yet gone mainstream. And the biggest part of it is that there has not been a wildly popular open audio sharing platform with simple APIs like YouTube and Vimeo in video, Facebook and Flickr in photos, Blogger and Wordpress in long form text, and Twitter in short form text/link sharing.