Saas maths
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If you go to three different analysts looking for a definition of "churn rate," they will all agree that it's an important metric and that the definition is self evident.
So, how did Dropbox get itself valued at approximately $4 billion and rope in a quarter-bil from investors including Index Ventures and Goldman Sachs?
I’m guessing that most everyone who reads this blog uses Dropbox .
I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation.
Hey folks, this is the 1st post in the SaaS Math series . Today I’d like to start with I love SaaS. And when I say “I”, I mean investors.
Before we start going deep into SaaS Math , it’s important to level set on terminology.
For the 3rd instalment of SaaS Math , we’re going to dig into the 1st step in the conversion funnel: acquiring users.
So far in the SaaS Math series, we have looked at why investors love SaaS, definition s of the key terms in SaaS math and last week we looked at user acquisition math . This week we’re talking about activation, retention and its polar opposite – churn. As you will see, churn and retention are the most important metrics to the long-term success of a SaaS business.