Saas maths

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If you go to three different analysts looking for a definition of "churn rate," they will all agree that it's an important metric and that the definition is self evident.

Defining Churn Rate (no really, this actually requires an entire blog post) – Shopify

http://www.shopify.com/technology/4018382-defining-churn-rate-no-really-this-actually-requires-an-entire-blog-post

Dropbox’s Mega-Round Comes with Bullish Revenue Projections

http://www.pehub.com/124871/dropbox%e2%80%99s-mega-round-comes-with-bullish-revenue-projections/ So, how did Dropbox get itself valued at approximately $4 billion and rope in a quarter-bil from investors including Index Ventures and Goldman Sachs?
http://www.startupcfo.ca/2011/10/saas-math-case-study-dropbox/

Saas Math Case Study: Dropbox :: StartupCFO : Mark MacLeod

I’m guessing that most everyone who reads this blog uses Dropbox .

Deep dive: Cancellation rate in SaaS business models

http://blog.asmartbear.com/cancellation-rate-in-saas-business-models.html I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation.
http://www.startupcfo.ca/2011/09/saas-math-why-i-love-saas/ Hey folks, this is the 1st post in the SaaS Math series . Today I’d like to start with I love SaaS. And when I say “I”, I mean investors.

SaaS Math: Why “I” love SaaS! :: StartupCFO : Mark MacLeod

http://www.startupcfo.ca/2011/09/the-abcs-of-saas-math/

The ABCs of SaaS Math :: StartupCFO : Mark MacLeod

Before we start going deep into SaaS Math , it’s important to level set on terminology.

The Saas Math Funnel: Acquisition :: StartupCFO : Mark MacLeod

For the 3rd instalment of SaaS Math , we’re going to dig into the 1st step in the conversion funnel: acquiring users. http://www.startupcfo.ca/2011/09/the-saas-math-funnel-acquisition/

SaaS Math: Activation, Retention and Churn :: StartupCFO : Mark MacLeod

So far in the SaaS Math series, we have looked at why investors love SaaS, definition s of the key terms in SaaS math and last week we looked at user acquisition math . This week we’re talking about activation, retention and its polar opposite – churn. As you will see, churn and retention are the most important metrics to the long-term success of a SaaS business. http://www.startupcfo.ca/2011/09/saas-math-activation-retention-and-churn/