Advertise. Aide. My Duck Duck Go reddit ad by the numbers. My reddit ad (above) has yielded the highest ROI (by far) compared to the other ad platforms I've tried, which includes Adwords, Yahoo, Bing, Facebook, Myspace, and StumbleUpon. Of course your mileage will vary depending on your ad, product, target market, etc., but my basic message to you is you shouldn't overlook reddit self-serve advertising. My ad ran for 13 days, from 3/7 to 3/20. It cost $650, and I spent $50 per day. In total it had 1,288,378 impressions (282,732 uniques) and yielded 20,700 clicks (18,420 uniques). That's a CTR of 1.61%, or 6.49% per unique redditor. This CTR works out to a CPC of 3.14 cents, or 3.53 cents per unique visitor, and a CPM of $1.98, or $2.30 for uniques.
This is actually my second reddit ad. Here were my takeaways from the whole experience: Redditors actually try out your site. 3c per unique visitor is pretty good in and of itself, but it's all worthless unless they actually try out your site. My ad did better than others. Reddit Homepage Advertising Beta Test Results – What I Got For $40. November 26, 2009 - Written by Gyutae Park <div class="greet_block wpgb_cornered"><div class="greet_text"><div class="greet_image"><a href=" rel="nofollow"><img src=" alt="WP Greet Box icon"/></a></div>Hello there!
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<div style="clear:both"></div></div></div> It’s every webmaster’s dream to go popular on social bookmarking sites like Digg, Delicious, and Reddit. Enter the Reddit Self-Serve Advertising Program. My Results with Reddit Advertising. Style Guidance Official Blog - Tried out reddit ads, here are the results. I kept seeing sponsored links by reddit admins urging people to try out the reddit self serf ads, so I decided to give it a try. If you don’t know what those are…reddit ads basically allow you to throw in a certain amount(at least $20), which then gets summed up, and divided by the dollar amount to figure out how many ads you get.
If you spent $20, and the total for the day was $200, you get 10% of all ads shown for the day. Based on my observation, users get shown ads every 3-10 refreshes. The ads get displayed on the reddit home page in the upcoming stories area. And yes, the link is a nofollow so buying ads to improve your SEO won’t work. This is the landing page that the people who clicked saw(if you notice the numbers get recalculated to show the savings). Which I think looks better compared to just linking to Amazon Kindle for example.
For this “test” I wanted to try advertising an actual product, so that I could track actual sales. So Saturday the ad ran…and here are my results: