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Posterous Swaps Blog Platform for Social Network. Simple sharing service Posterous is shedding its blog origins in favor of becoming a full-featured social network. The startup has dramatically redesigned its website, overhauled its user dashboard and vamped up its iPhone app with a retooled focus on private sharing. The new Posterous even has a new name: Posterous Spaces. Posterous Spaces merges the startup's two products — sites and groups — into one unified experience with a glossy new look and a stronger emphasis on sharing, social networking and content discovery. "The idea," says Posterous founder and CEO Sachin Agarwal, "is that you can create as many Posterous Spaces as you want, and they can be public or private … a family space, a photo space, a club space, a work space, whatever it may be.

" As for why the startup's rolling out these changes: "People really love using Posterous because they can control how they share and who sees what they're sharing," Agarwal says. "We're building this for normal users," says Agarwal. Posterous 2.0 Is A Group Sharing App With A Website Attached. Simple blogging service Posterous is taking its recently launched Posterous Groups function mobile this morning with the release of the Posterous 2.0 Android and iPhone apps. Along with the app’s previous functionality (including universal auto-posting), users can now create and participate in a Posterous Group over the phone, with the added advantage of setting up a permanent Posterous site to archive this information. Posterous marketing manager Rich Pearson tells me that Posterous’ mobile efforts have more than doubled its userbase since its launch in December. Group sharing seems to be all the rage and this is Posterous’ most ambitious Group sharing endeavor yet.

Those who want to create a new group in Posterous 2.0 can, go to “Groups” and hit “New Group,” choose a group name and address. You can also conveniently add group members from your phone contacts. Subsequently, you create posts and can upload as many videos or photos as you’d like to the group, all in one fell scoop. Posterous by the Numbers: 12.3M Blogs and 9.2M Monthly Visitors | Liz Gannes | NetworkEffect | AllThingsD.

Posterous iPhone App Will Make You Finally Get A Posterous. At least it did me. Touted by co-founder Sachin Agarwal as a one stop shop for all your sharing needs, the Posterous app (now available in the App store) is extremely intuitive to use, and you don’t even need a Posterous to use it to start uploading photos, video and text, which, if you’ve enabled the Posterous “Autopost” feature will also post to your Facebook, Twitter as well as 26 other social sites including Flickr, YouTube, WordPress, Vimeo and Tumblr. While you might be experiencing iPhone share fatigue (Instagram, Twitter, Tumblrette, WordPress and many others allow you to upload content directly from your phone) Posterous has always modeled itself on providing its pretty fanatical userbase with ease of use, the original idea of the service being that you could send an email to post@posterous.com and get a blog back, to which you the could send any other subsequent posts to post@sitename.posterous.com.

Posterous. Somewhere in between full blogging platforms like WordPress and the 140-character limit of Twitter, true microblogging sites like Tumblr and Posterous are taking off. I call these true microblogging sites because they are designed for quick hits but can support photos, themes, and other more blog-like features. Tumblr has been around longer and is getting quite big (23 million monthly unique global visitors, according to Quantcast) , but the younger Posterous is also seeing some decent growth. According to Quantcast, Posterous has 5.3 million monthly unique global visitors, with 2.2 million in the U.S. (Both Posterous and Tumblr are directly measured by Quantcast). If you look at the Quantcast chart above, you can see the different growth spurts Posterous has gone through. The first year after its launch in June, 2008, it’s growth was pretty gradual.