Connecting Software Developers and Advertisers. OpenCandy Raises $5 Million Series B For Bundled Software You Might Actually Want. If you’re a Windows user, there’s a good chance you’re familiar with the concept of bundled software — you download an application you want, launch the installer, hit the “Next” button a few times, and find that you’ve inadvertently installed a spammy app that will haunt you for the rest of your PC’s life.
OpenCandy is a startup that’s looking to reverse this trend by offering users bundled apps that they may actually want to use. Today, the company has closed a $5 million Series B funding round led by Google Ventures, with existing investors Bessemer Venture Partners and O’Reilly Alpha Tech also participating. The company previously closed a $3.5 million Series A round in 2008. OpenCandy founder Chester Ng says that the company spent last year shaping the company’s product and showing that its model could actually work — now, they’re looking to scale, developing into new markets and forging more partnerships (along with bolstering hiring efforts).