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Insiders Tell The Story Of LinkedIn's Stunning Success

A month after its IPO, LinkedIn has a $7 billion market cap. We spoke to Reid Hoffman , LinkedIn's executive chairman and principal founder, as well as two former long-time executives to learn the story of how a company founded amidst the rubble of the 1990s bust managed that feat. Besides Hoffman, these sources preferred to remain anonymous in order to keep their comments candid. http://www.businessinsider.com/the-story-of-linkedins-stunning-success--as-told-by-the-people-who-were-there-2011-6?op=1
#3: Be Casual We're moving into what I call the era of the "Casual Web" (and casual content creation ).

Evan Williams | evhead: Ten Rules for Web Startups

http://evhead.com/2005/11/ten-rules-for-web-startups.asp
But just like the hipster tribe themselves, what Hipster does is besides the point (at least at the moment).

How A Startup Named Hipster Got 10K Signups In Two Days, Without Revealing What It Does

http://techcrunch.com/2011/01/17/hipster-2/
Drew Houston, CEO/Founder of Dropbox , gave an amazingly forthcoming presentation at the Startup Lessons Learned Conference chronicling his team’s path from idea to their current position as one of today’s hottest startups. Because of the importance of protecting user data, they modified the “launch early, launch often” mantra to “learn early, learn often.” And they aspired to gain the “best understanding of customers as early as possible.” My favorite quote from Drew’s presentation highlighted the power of focusing on what is really important: “If you make a feature matrix of Dropbox versus all the other products out there, we’ll never come out in front.

Dropbox – The Power of a “Value Based” Startup

http://startup-marketing.com/dropbox-the-model-%e2%80%9cvalue-based%e2%80%9d-startup/

The worst things startups do

http://scobleizer.com/2009/11/13/the-worst-things-startups-do/ I visit a lot of startups, the video here is of Posterous , a company that is doing it right. Usually you can tell immediately whether a startup is really run well (which Posterous is). You’ll have your own ability to “smell” real startups when you go on the Startup Crawl in SF on November 20 .
I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded.

What Startups Are Really Like

http://www.paulgraham.com/really.html
http://techcrunch.com/2010/04/30/joe-hewitt-web-development/ There are few people who know the ins and outs of the web as well as Joe Hewitt .

The State Of Web Development Ripped Apart In 25 Tweets By One Ma