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It's about people!
Brands Don’t Seem to Understand the Power of Direct - Continuations
Imagine sitting at a table with three people.
Building tribes
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Have you ever seen an ad for Twitter, Facebook or Google? Actually that is inaccurate I recently saw a few ads about Google adsense and sure, Google does now lots of marketing in different forms but you get the point, during years those companies spread and got millions of users only based on the word of mouth they got. If people like your product, it spreads on its own in many cases, at least for anything on the Internets.
PR, Marketing and Advertising suck, now what?
Seth's Blog: The platform vs. the eyeballs
You, the marketer, don't care about the long-term value of this audience. It's like a rental car.
Mise en bouche
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YouTube - Did You Know 4.0
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Remember those two points traffic and sales. I’m not talking about branding or other components, because in different ways all of the above categories mentioned achieve this, some more obtrusive than others, some more effective than others. I’m strictly talking about the four Ps here: product, place, pricing and promotion.
Empower the Crowd!
Today I spent time with 3 different prospects and common reasons why they hadn’t evolved were fear , resources , and expertise .
Old Marketer versus New Marketer. Which are you?
Seth's Blog: Do marketers have assets?
On top of that, they have an archive of information about those people, what they like and what they don't, that makes it hard for someone to switch to another store easily. All those assets together comprise most of what Amazon has built over the last decade or two.
Louis Gray’s “five stages of early adopterism” chart
Right now I’m in the “migration” phase with FriendFeed and the “entitlement” phase with Google Reader (actually, thinking about it, I’m in the migration phase there too).
How to lead a revolution?
As it turns out, that's just an image and it's far from the truth.
Study Finds Social Media is Actually Social
Salut, Merci à toi pour cette perle. J'aime beaucoup ce service. Pearltress est très sympa à utiliser et très pratique. Bon courage pur la suite et longue vie à vous ;-) by Nov 17



