Brands Don’t Seem to Understand the Power of Direct - Continuations. Building tribes. PR, Marketing and Advertising suck, now what? I have given a few times in the recent months a presentation,how to launch a product with a community that starts as a first slide with “PR, Marketing and Advertising suck”, and I gave it a few times in front of PR and marketing professionals who obviously enjoyed the slide so much that the most recent versions of my slide deck had “matter less than word of mouth” instead of “suck”.
Anyway, having a panel dedicated to it in front of PR and Marketing professionals and I am staying here today with Guy Kawasaki, Louis Gray, Renee Blodgett and Steve Patrizi from LinkedIn trying to summarize my thoughts. Of course I like to catch the attention of audiences I get to speak to at the beginning of my presentations and I am on purpose pushing the envelope a little, but not only. Why Marketing, PR and Advertising suck for me -online if the product is good you simply do not need them Have you ever seen an ad for Twitter, Facebook or Google? What is the alternative? Find an empty space.
InShare0. The platform vs. the eyeballs. This might be the most subtle yet important shift that marketers face as they deal with the reality of new media.
Marketers aren't renters, now they own. For generations, marketers were trained to buy (actually rent) eyeballs. Mise en bouche. YouTube - Did You Know 4.0. Empower the Crowd! The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals.
The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using. The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Tools for your social media toolkit can be broken down into the following categories: Your Black Box – The flight data recorder for the Web The default tool in any toolbox always starts with Analytics. Listening: monitoring the social web and beyond.
Old Marketer versus New Marketer. Which are you? Do marketers have assets? I gave a talk the other day, and at the end a woman sheepishly asked, "when you talk about an asset, what do you mean?
" It's a fair question. For a marketer, an asset is a tool or a platform, something you can use over and over without using it up. In fact, it's something that gets better the more you invest. Running an ad is an expense. Building a brand people trust is an asset. Buying a trade show booth is an expense. What are Amazon's assets? If you're an unknown freelancer, you don't have much in the way of marketing assets. Louis Gray’s “five stages of early adopterism” chart. One of my favorite posts Louis Gray ever did was this one where he explained the stages early adopters go through as we use a product.
He explained how early adopters go through five stages of using a product starting with discovery and ending with migration. Right now I’m in the “migration” phase with FriendFeed and the “entitlement” phase with Google Reader (actually, thinking about it, I’m in the migration phase there too). But some tools and services get to restart the loop. Twitter did that for me in June. What happened in June? Well, I had an accidental meeting with Ev Williams (founder/CEO of Twitter) and he told me about the wave of new features that would be coming soon (lists was the first one).
If you’ve been following my dealings with Twitter I tried to get everyone to join FriendFeed. So, now, because of Twitter’s new lists feature we are back in the “discovery phase” and moving quickly to “promotion.”
Social Media stories. Study Finds Social Media is Actually Social. In our society, there's an image of a computer nerd as this sad, pale, and lonely guy sitting in the dark gazing at a glowing screen.
As it turns out, that's just an image and it's far from the truth. The reality is that most technology users are perfectly well-adjusted and social creatures. In fact, those who surf the web and use their mobile phones may actually be more social and better connected to the world at large than those who don't. According to a new study from Pew Internet and American Life Project, technology does not lead to social isolation, as many often suspected.
Instead, researchers found that online participation and mobile phone usage leads to people having larger and more diverse core discussion networks. Internet Use and Social Media For the majority of the online population, technology - and especially social media - has led to more diverse networks than we've ever had before. Mobile Phone Use.