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When I got into the venture capital business in the mid 80s, software was sold. You would pay a large sum to acquire a license to the software and then a much smaller annual fee for maintenance and support. Today, most software is sold in a subscription model.
General freemium principles
The Evernote story
Other services Freemium numbers
I’m here at the last keynote of SXSW, where Spotify CEO Daniel Ek is being interviewed by Wired’s Eliot Van Buskirk. Ek will likely be revealing some new announcements about Spotify during this interview. I’ll be live blogging my notes below.
Freemium + Emergence Capital Partners