Gowalla Follows Foursquare's Lead with Real-Life Incentives. After recent announcements by Foursquare of partnerships with big time players like Zagat, the New York Times and Bravo, Gowalla is fighting back with its own major media partnership.
Gowalla and the Travel Channel announced today that the two companies will be working together to offer "the integration of proprietary Travel Channel content into Gowalla's social networking service. " Along with another deal, Gowalla has started to connect the virtual with the real, a direction we think will be key in succeeding in the location-based app arena. Robert Scoble: The power of friends: @Orl... Robert Scoble: And, anyway, about 20x mor... And It Begins: Foursquare Shatters Its Check-In Record The Day B.