Apple vs Flash...or vs Google?
The rumors were true: Adobe and Google are tightening their partnership , seemingly both warily eying Apple in the process – and Mozilla plays a role in this story as well.
There’s a very interesting rumor circulating around out there right now. Apparently, Google is about to announce some sort of new partnership involving its Chrome browser and Adobe’s Flash platform, CNET reported earlier today as a rumor.
Earlier today, Adobe and Google announced a partnership that integrates Flash right into future builds of Chrome.
<img class="size-medium wp-image-16863 alignleft" style="margin: 5px 8px;" title="brightcovehtml5" src="http://www.wired.com/images_blogs/business/2010/03/brightcovehtml5-300x146.jpg" alt="brightcovehtml5" width="300" height="146" /> Publications, media companies and web developers have a new way to provide video on the Flash-free zones that are the iPhone and the impending iPad: using HTML5 to stream video within the Safari browser. Brightcove, which provides an online video backend system for several websites including Wired.com, said Monday that it will help media companies and software developers stream video to the iPad and other platforms using HTML5 .
When Steve Jobs tells the technology industry to get in line, it gets in line pretty quick.
@Ed – I was the analyst who did the forecast, so a few points:
Will popular websites, especially those from news and entertainment companies, work on the iPad? Apple, in an arguably brilliant PR effort now has an answer: an online collection of iPad-Ready sites . The Cupertino-based maker of iPods and iPhones made a bold, potentially Internet-changing decision when it decided that the upcoming slate computer known as the Apple iPad would not support Adobe Flash technology. This browser plugin, used across the Web for everything from streaming video to casual games, is slowly being phased out by HTML5, the next revision of the core markup language used in the creation of Web pages.
It was inevitable. Adobe has an unofficial Facebook fan club : “I’m With Adobe,” an allusion to the viral “I’m With Coco” campaign for jilted ex-Tonight Show host Conan O’Brien.
Flash Co-creator and former Macromedia CTO Jonathan Gay is disappointed that the media is letting Steve Jobs trash Adobe’s Flash as a closed platform while Apple is at the same time advocating for H.264 and a closed app environment that doesn’t support and cross-platform development. Gay, who left Adobe in 2005, told Cold Hard Flash in a lengthy but very interesting interview ( hat tip to Flashstreamworks ) that Jobs’ attacks could be a sign for many partners and customers asking Apple to support Flash on its devices. He also said that Apple’s anti-Flash stance is not about openness at all. From the interview:
Adobe's Flash video software has become a flashpoint in negotiations between Apple CEO Steve Jobs and Big Media.