Google Brings Hundreds of Thousands of AdMob Apps to AdWords. Facebook isn’t the only company with mobile ad news this week.
Two years after closing its $750 million acquisition of mobile ad network AdMob, Google is connecting the company’s more than 1 million AdWords advertisers with the more than 350 million mobile devices in the AdMob network. Now advertisers can run campaigns across AdMob’s 300,000-plus mobile apps through AdWords with the option to buy AdMob inventory separately or bundled with their desktop campaigns. AdMob dialed up more than one billion ad requests across 23 countries last month, according to Google, and the AdWords expansion is expected to drive up mobile inventory demand and mobile CPCs.
Coupled with Thursday’s announcement, Google beefed up its mobile ad targeting capabilities. Connecting ad platforms has been a focal point for Google this week. Google Rolls Out Behavioral Targeting To All AdWords Advertisers. Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers.
The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords. The system looks at the types of pages that a user visits, considering how recently and frequently the person visits those sites, and associates that browser cookie with the appropriate interest categories. Users can view and edit the categories they’ve been associated at Google’s Ad Preferences page, and opt out entirely, if they so desire.
The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.
Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.
Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.
Addon marketing. Facebook advertising.